Posts Tagged: inov-8

ATRA Member inov-8 Launches New Hike-Run Hybrid Shoe

Announcement from long-time American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is bringing the worlds of hiking and trail running together with the launch of a new waterproof shoe for winter. The pioneering sports brand say their new ROCLITE G 315 GTX V2 is designed for both hiking and running, as well as… Read more »

ATRA Member Inov-8’s TRAILFLY ULTRA G 280 Gives Runners More Bounce

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is launching its first-ever trail running shoes to include the use of nitrogen gas. The pioneering sports brand say their new nitrogen-infused midsole foam will give runners more underfoot bounce. Testers of the TRAILFLY ULTRA G 280 have reported that the shoes… Read more »

Trail Shoe Review – inov-8 PARKCLAW G 280 First Impressions

PARKCLAW

Back in April, long-time ATRA member inov-8 launched the PARKCLAW G 280, its first road-to-trail running shoe featuring graphene, the world’s strongest material. Inov-8, founded in 2003 in the U.K’s Lake District, has been pushing limits in shoe technology and earned a reputation in the shoe industry for incorporating some of the high performing and… Read more »

ATRA Member Inov-8 Launch Ultimate Road-to-Trail Shoe

inov-8

Announcement from American Trail Running Association member inov-8. Pioneering sports brand inov-8 is launching its first road-to-trail running shoe featuring Graphene, the world’s strongest material. The new PARKCLAW G 280 is designed to give runners more confidence to turn off the road and discover the joys of trails. The shoe goes on pre-sale today ahead… Read more »

Keep Running All Winter Long With Traction From inov-8

inov-8 X-TALON

The new inov-8 X-TALON ULTRA 260 V2 Gets A Grip on Mud, Sand and Snow. Runners can find it hard to get out the door when the weather gets frightening and the trails get messy. Fortunately, there are shoes available to help you keep “the rubber side down.” Born in the British Lake District, ATRA… Read more »

ATRA Member inov-8 Raises $29,000 to Help Protect Peatlands

inov-8

Announcement and photos from ATRA member inov-8. American Trail Running Association (ATRA) member inov-8 has donated £22,000 ($29,000) to help protect and restore peatlands – the world’s largest natural terrestrial carbon store. The UK Lake District based brand – who specialize in running, hiking and fitness gear – raised the money through a Green Friday… Read more »

ATRA Member inov-8 to Help Restore Peatlands to Fight Climate Change

For Peat’s Sake

Announcement from long-time American Trail Running Association member inov-8. Photos: Tony Shaw, Cumbria Wildlife Trust and ATRA. inov-8 has turned its back on the potentially lucrative Black Friday sales period and instead launched For Peat’s Sake – a Green Friday campaign in the battle against climate change. The UK Lake District based brand – who… Read more »

ATRA Member inov-8 Launch Mont Blanc TRAILFLY™ ULTRA G 300 MAX

inov-8

Announcement from American Trail Running Association member inov-8. Mont Blanc is home to the Ultra-Trail du Mont Blanc (UTMB) trail race taking place this August 23rd in Chamonix, France. inov-8 has unveiled a special Mont Blanc limited edition of its popular TRAILFLY™ ULTRA G 300 MAX running shoe. The black and white shoe features the… Read more »

The inov-8 Descent Race Returns to Kitzbühel Austria

Announcement from American Trail Running Association member inov-8. Photos: Michael Werlberger. The inov-8 Descent Race down the world’s most notorious ski slope returns to Kitzbühel in October with an exciting new uphill twist to its format. Featuring an insanely steep gradient of 80%, the legendary Streif – on the Hahnenkamm mountain in Austria – is… Read more »

UK Trail Runner Sets Record Plogging Across Northern England

Damian Hall

Announcement from American Trail Running Association member inov-8. Photos: Leo Francis / www.inov-8.com. Ultramarathon runner Damian Hall has set a new record time for “plogging” the 185-mile Wainwright’s Coast to Coast route. Running west to east, from St Bees on the Irish Sea coastline to Robin Hood’s Bay on the shores of the North Sea,… Read more »

Trail Shoe Review: Inov-8 TRAILFLY ULTRA G 300 MAX

inov-8 "innovates" again with the TRAILFLY ULTRA G 300 MAX

Last Summer when ATRA member inov-8 launched the TERRAULTRA G 270 we were big fans of the zero drop graphene-grip pioneering trail shoe. This light and grippy shoe quickly became a go-to kick for racing on the loose and slippy. As good as that zero-drop shoe is, there are many athletes looking for a bit… Read more »

ATRA Member Inov-8 Opens Its First Brand Store In U.K. Lake District

inov-8

Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »

Inov-8 Founder Wayne Edy is Back and Preparing New World-First Shoe

Wayne Edy

Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »

ATRA Member inov-8 Donates Over $12,000 For Planting New Trees

inov-8

Announcement from Lake District (United Kingdom) based inov-8, a long time member of the American Trail Running Association. inov-8 has donated $12,800 (£9,600) towards the planting of new trees and the restoration of peat habitats in the battle against climate change. The Lake District based brand – who specialize in trail running, hiking and fitness… Read more »

ATRA Member inov-8 Goes Green for Black Friday

Announcement from long-time American Trail Running Association (ATRA) member inov-8. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees. The Lake District based brand – who specialize in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a… Read more »

Damian Hall “Plogs” His Way to a 268-mile Pennine Way Record

Damian Hall

Top ultramarathon runner Damian Hall has set a new record time for the 268-mile Pennine Way – while also “plogging” (e.g. cleaning the trail of litter) at the same time. The 44-year-old inov-8 ambassador completed the iconic route from Kirk Yetholm in the Scottish Borders to Edale, Derbyshire, which includes a section along Hadrian’s Wall,… Read more »

Graphene-Grip Pioneer inov-8 Launches New TERRAULTRA G 270

TERRAULTRA

Press release from American Trail Running Association member inov-8. Photos courtesy of inov-8. THE BEST ULTRAMARATHON SHOE JUST GOT EVEN BETTER inov-8 will take the sport of ultramarathon running by storm this summer with an evolution of its award-winning TERRAULTRA shoe. Featuring an improvement in its pioneering use of Graphene-Grip and a new plush cushioning… Read more »

Inov-8 Runner to Attempt Appalachian Trail World Record

Inov-8 is a long time American Trail Running Association corporate member. British athlete Kristian Morgan is aiming to set a new world record for running the iconic 2,189-mile Appalachian Trail in the fastest known time. Starting on July 1st, the inov-8 ambassador hopes to break the highly sought-after speed record of 41 days, 7 hours… Read more »

Tips for women on the trails: Introducing Amy Rusiecki

Trail running tips for women is a series of articles supported by ATRA Steep & Rocky member, inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 ambassador Amy Rusiecki. If you have questions for a future installment in this series please email them to Peter (petermaksimow@trailrunner.com). Amy has been around… Read more »