Posts Categorized: Corporate Members

Catalina Island Marathon Sees Impressive Turnout for 2024 Race

The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Race Series. AVALON, Calif. – This past weekend, over 1,250 participants took part in the 47th annual Catalina Island Marathon. Participants ventured through the scenic trails of Catalina, starting in Two Harbors and finishing in Avalon. The vistas and challenging… Read more »

UTMB WORLD SERIES WELCOMES SUUNTO AS OFFICIAL GPS WATCH AND TECHNICAL PARTNER

Announcement from American Trail Running Association (ATRA) Steep and Rocky member and Event Standard Partner Suunto. Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership that will see the two companies work together to contribute to… Read more »

Ultra X Announces Partnership with Cellular Provider

Announcement from American Trail Running Association (ATRA) corporate member Ultra X. Ultra X, a leading organizer of multi-stage ultra-marathons, is thrilled to announce a strategic partnership with Ubigi, making them the Official Cellular Provider for all Ultra X events in 2024. Ubigi, a global leader in eSIM technology, will empower Ultra X athletes with seamless… Read more »

INOV8 Athlete Jack Scott Smashes 268-Mile Spine Race Record

Announcement from longtime American Trail Running Association (ATRA) member INOV8. Photos by: INOV8. History was made at the 2024 Spine Race with winner Jack Scott smashing the course record by more than 10 hours. The INOV8 athlete completed the 268-mile winter race, widely regarded as one of the toughest endurance events in the world, in an… Read more »

Salomon U.S. Golden Trail National Series Unveils 2024 Calendar, Introducing Two New Races

Announcement from American Trail Running Association (ATRA) Steep and Rocky member Salomon. Ogden, UTAH — Salomon is pleased to share the addition of the Wy’East Trailfest and Headlands 28K to the 2024 U.S. Golden Trail National Series (GTNS) race schedule. The 2024 calendar will feature five races across the U.S., including two Golden Trail World… Read more »

ATRA Member INOV8 Launches Shoe 20 Years in the Making

Announcement from longtime American Trail Running Association (ATRA) member INOV8. Photos: INOV8. Pioneering sports brand INOV8 have poured 20 years of expertise into creating the ultimate running shoe for muddy hills and trails. The MUDTALON SPEED is the first shoe to launch from a radical new 2024 footwear collection that headlines INOV8’s first-ever rebrand. The… Read more »

Ashworth Awards, A Leader in Sustainable Trail Race Business

Ashworth Awards, a family-owned and operated event awards company based in North Attleboro, MA, is paving the way for a shift to more sustainable running event awards. Since its inception in 1965, Ashworth Awards has taken actions to improve their sustainability efforts as a company, which include sourcing US-made products, reducing packaging materials, and calculating… Read more »

Mike Bone Announced as Chair of Catalina Island Special Events Committee

The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Race Series. AVALON, Calif. — The Special Events Committee on Catalina Island has welcomed Mike Bone, President and CEO of Spectrum Sports Management, as their new Committee Chair. The committee is dedicated to attracting events to the island, while… Read more »

Catalina Island Half Marathon Winner Completes Course Over 7 Minutes Ahead of Next Finisher

The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Half Marathon. AVALON, Calif. — The Catalina Island Half Marathon, one of the most popular trail half marathons in California, returned on Nov. 11 for another year of trail racing, bringing together runners from around the country to participate in… Read more »

QMT Joins World Trail Majors

Announcement from American Trail Running Association (ATRA) Switchback member Québec Mega Trail (QMT). Sainte-Anne-de-Beaupré – Québec Mega Trail (QMT) is proud to announce its association with the World Trail Majors, a brand-new international trail running group.  The circuit, which includes nine of the most iconic trail running events in Asia, Europe, Africa, and  North America, aims… Read more »

Leadville Trail Marathon & Heavy Half Shifts to Late June; Full 2024 Leadville Race Series Schedule Announced

Announcement from American Trail Running Association (ATRA) Double Track member Life Time Events – Leadville Race Series. Photos by Life Time Events. Leadville, Colo. – The Leadville Trail Marathon and Heavy Half presented by La Sportiva will occur on June 29, 2024 – two weeks later than in previous years. Event owner and producer, Life Time (NYSE: LTH), made the… Read more »

Footwear Study Reveals Data Proving the BOA Performfit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain

Announcement American Trail Running Association (ATRA) Steep & Rocky member BOA® Fit System. Photos by BOA®. Denver, CO – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The… Read more »

SFuels Expands Partnership with Run Catalina Series Through 2025

Announcement from American Trail Running Association member Spectrum Sports Management, organizer of the Catalina Island Marathon that takes place on Catalina Island in California. AVALON, Calif. – The Hi-Tec Run Catalina series and SFuels have announced a new two-year partnership, making SFuels the Official Nutrition Sponsor of all three storied island running events. The collaboration… Read more »

AdventureCORPS Presents the Badwater 135 Ultramarathon on July 4-6, 2023

Announcement from American Trail Running Association Double-Track member AdventureCORPS®. Lone Pine, CA: On July 4-6, 2023, AdventureCORPS will present its legendary BADWATER® 135 Ultramarathon, the 135-Mile World Championship. Now in its 46th year, this world-renowned event pits up to 100 of the world’s toughest athletes against one another and the elements in a crucible like… Read more »

AdventureCORPS® presents Badwater Salton Sea

The BADWATER® ultra running experience returns to Imperial and San Diego Counties when the tenth BADWATER SALTON SEA race takes place on April 29-30, 2023. The following release was provided by American Trail Running Association member AdventureCORPS®. Borrego Springs, CA: AdventureCORPS®, Inc. – organizers of the world-famous Badwater® 135 Ultramarathon from Death Valley to Mt…. Read more »

ATRA Member GU Energy Labs joins 1% for the Planet

Announcement from American Trail Running Association (ATRA) member and Event Standard Program Partner GU Energy Labs. BERKELEY, Calif. — GU Energy Labs, driven by its vision of doing well to do good, is proud to join 1% for the Planet, making the commitment to donate 1% of its annual revenue to support verified environmental organizations. This commitment… Read more »

Brooks to Invest $10 Million in New Initiative to Empower Young Runners

Announcement American Trail Running Association (ATRA) Steep & Rocky member Brooks Running. Photos by Brooks Running. March 31 (Seattle) – Today Brooks Running launched Future Run, an initiative to champion youth and help them discover the lifelong benefits of the run and its community. An evolution of the brand’s current community impact work, Future Run… Read more »

Eight Runners Complete Catalina Island Triple Crown

Announcement from American Trail Running Association member Spectrum Sports Management, organizer of the Catalina Island Marathon that takes place on Catalina Island in California. After launching its Catalina Island Triple Crown challenge last year, the Hi-Tec Run Catalina series awarded its first eight belt buckles to trail runners at the Catalina Island Marathon this weekend. The… Read more »