Posts Categorized: Corporate Members

ATRA Member inov-8 Goes Green for Black Friday

Announcement from long-time American Trail Running Association (ATRA) member inov-8. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees. The Lake District based brand – who specialize in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a… Read more »

USATF 100 Mile Trail Championship at Brazos Bend is Cancelled

Brazos Bend

Announcement written by Rob Goyen, owner of American Trail Running Association member Trail Racing Over Texas (TROT). The Brazos Bend 100 was scheduled to host the USATF 100 Mile Trail Championships in Needville, Texas on December 5, 2020. I wish I had better news for all of you today, I wish I had better news… Read more »

Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild

Tailwind Nutrition

Announcement from American Trail Running Association (ATRA) corporate member Tailwind Nutrition. Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products, named among Outside Magazine’s “Best Recovery Tools of 2020,” were developed to help athletes recover… Read more »

Fire Cancels Kodiak Ultra Marathons; Ends 2020 Spartan Trail World Championship

Kodiak

Earlier this month, the Kodiak Ultra Marathons, host of the North American Spartan Trail World Championships, was set to take place in Big Bear, California. Unfortunately, despite extensive planning to accommodate for COVID-19 guidelines, the race was cancelled due to severe fire danger. The San Bernardino National Forest officials revoked the race permits for the… Read more »

LEKI interviews Pau Capell about his UTMB FKT Attempt

Pau Capell

American Trail Running Association corporate member LEKI interviewed Pau Capell after his FKT attempt last month to break 20 hours on the Ultra-Trail du Mont-Blanc course. Photos Jordi Saragossa. August 27-28 (Chamonix, France) – In arguably the most spectacular European FKT attempt of the season, 28 year old Pau Capell tried to beat the 20… Read more »

Salomon Introduces its First Recyclable Performance Running Shoe, Index.01

Index.01

Press release from long-time American Trail Running Association corporate member Salomon Running. Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to… Read more »

Spartan Trail World Championship Kicks off at Sweden’s Fjällmaraton

Fjällmaraton

The Trail Ultra (100 km) and Trail Run (43 km) categories of Spartan Trail World Championship have their first leaders and lightens the competition for the upcoming challenges. At Fjällmaraton, it was a perfect day for running in Scandinavian Peninsula with proper health and safety measures, and a star-studded elite field. The first stop of… Read more »

Trail Runner Product Review: Swiftwick Pursuit Ultralights

Swiftwick

Swiftwick Pursuit Ultralights sock review by American Trail Running Association (ATRA) advisory board member and Wisconsin trail runner Susan Kendrick. Susan is the Director of Sponsorship for the American Birkebeiner® Ski Foundation and was featured in our View from the Pack series of articles. Socks provided free of charge by ATRA corporate member Swiftwick. The… Read more »

Damian Hall “Plogs” His Way to a 268-mile Pennine Way Record

Damian Hall

Top ultramarathon runner Damian Hall has set a new record time for the 268-mile Pennine Way – while also “plogging” (e.g. cleaning the trail of litter) at the same time. The 44-year-old inov-8 ambassador completed the iconic route from Kirk Yetholm in the Scottish Borders to Edale, Derbyshire, which includes a section along Hadrian’s Wall,… Read more »

Trail Runner’s Product Review: Saucony Canyon TR

Saucony

Canyon TR trail runner product review written by Saucony and ATRA trail ambassador Marcy Schwam. Marcy started running ultramarathons in 1978, is a member of the American Ultrarunning Hall of Fame and continues to race regularly. The Basics: Weight: 11.2 oz for a US men’s size 9. 9.7 oz for a US women’s size 9…. Read more »

Trail Runner’s Shoe Review: inov-8 TERRAULTRA G 270

Inov-8 Shoe Review

inov-8 TERRAULTRA G 270 shoe review by American Trail Running Association (ATRA) advisory board member and Wisconsin trail runner Susan Kendrick. Susan is the Director of Sponsorship for the American Birkebeiner® Ski Foundation and was featured in our View from the Pack series of articles. [TL;DR] The TERRAULTRA G 270 – insanely sticky traction and… Read more »

Graphene-Grip Pioneer inov-8 Launches New TERRAULTRA G 270

TERRAULTRA

Press release from American Trail Running Association member inov-8. Photos courtesy of inov-8. THE BEST ULTRAMARATHON SHOE JUST GOT EVEN BETTER inov-8 will take the sport of ultramarathon running by storm this summer with an evolution of its award-winning TERRAULTRA shoe. Featuring an improvement in its pioneering use of Graphene-Grip and a new plush cushioning… Read more »

NorCal’s Urban Coyote Racing Hitting the Pause Button

Urban Coyote Racing

Message from race director Phil Oreste. Urban Coyote Racing is an American Trail Running Association member and organizes trail races in the San Francisco Bay Area. After discussions with the various park services and municipalities and due to the current conditions with the COVID-19 pandemic, Urban Coyote Racing are suspending registrations for all of our… Read more »

ATRA Member ElliptiGO to Organize Record-Setting Event

ATRA member ElliptiGO

Insert yourself in the photo above! ATRA member ElliptiGO plans to organize 1000 riders from around the world to make history by riding in the Bike for Humanity II charity ride on July 25th. Participation in this virtual event is free and participants can ride anywhere, at any time, for any distance that day. This will… Read more »

Golden Trail Series Announces Changes to Championship Qualification

Golden Trail Series

Announcement from long-time American Trail Running Association (ATRA) member Salomon Running. Photos courtesy of the Golden Trail Series. As the current worldwide health situation continues to evolve in response to the coronavirus pandemic, trail running races are slowly re-starting in many countries. This gives the Golden Trail Series (GTS) a glimmer of hope that the… Read more »

LEKI and Women Who Hike Team Up to Get More Women Outdoors

LEKI Trail Running Poles

Press release from American Trail Running Association corporate member LEKI USA. To learn more about LEKI poles, read our article Using Poles for a More Efficient Trail Running Experience. LEKI, the leader in skiing, trekking and trail running poles, and Women Who Hike, an organization that empowers women on and off the trail, have announced… Read more »

Trail Runner Q&A: How To Be “Bear Prepared” In The Wilderness

Do you have questions about trail running? Send em our way and we’ll connect you with experts who know the answers. American Trail Running Association (ATRA) member Paul Clark from Idaho asks: “I’m planning a run in Yellowstone National Park which is known to be a Grizzly bear habitat. Is there a trail running friendly… Read more »

A Super Big Thank You to (AWESOME) ATRA and Tejas Trails!

A (free!) race report written by American Trail Running Association (ATRA) member David Reed. Texas based Tejas Trails is an ATRA corporate member. ATRA should be renamed to A-ATRA or Awesome – American Trail Running Association. Why? Because they are simply AWESOME. They give away free race entries to their members!! How AWESOME is that?… Read more »