Posts Categorized: Corporate Members

Welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program

We are pleased to welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program. Athletes for a Fit Planet are experts in environmental sustainability at running races across North America. They offer customized consulting, on-the-ground support for events, help measure and reduce an event’s CO2 and waste footprints and communicate an… Read more »

LEKI Welcomes Ultra Runner Xavier Thevenard as Brand Ambassador

LEKI is an ATRA corporate member and supporter of our Trail Ambassador program. To learn more about LEKI and using poles for trail running, read our Trail News article “Using poles for a more a efficient trail running experience.” BUFFALO, NY – LEKI, a leader in skiing, trekking and trail running poles, announces they have signed… Read more »

ATRA Announces Renewed Partnership with OrthoLite

OrthoLite: the Official Insole of the American Trail Running Association (ATRA). We’re proud to announce that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands, has renewed their partnership, which includes the moniker, “Official Insole of the American Trail Running Association,”… Read more »

Competitor Running Welcomes Jonathan Beverly as Editor-in-Chief

Press release from Pocket Outdoor Media, parent company of ATRA Double-track corporate member VeloPress. Lauded running journalist Jonathan Beverly to lead America’s #1 performance running media brand. Boulder, Colorado — Jonathan Beverly is the real deal! After serving successfully as the Guest Editor of Competitor Running’s February editorial, Beverly has been hired as the brand’s… Read more »

Salomon and Aravaipa Running Team Up to Deliver 26 High-quality Races in 2019

Press release from ATRA members Salomon and Aravaipa Running. Aravaipa Running founder Jamil Coury was recently named USATF Mountain, Ultra & Trail Council’s Contributor of the Year. OGDEN, Utah (Jan. 16, 2019) – Today, Salomon announces its partnership with Aravaipa Running, the Arizona-based trail and ultra-running event organizer best known for iconic races like the… Read more »

Run Alaska Trails Announces 2019 Trip Dates

The following press release is from ATRA member Run Alaska Trails. CORDOVA, Alaska — Run Alaska Trails, a trail running guide and travel service based in South Central Alaska, is pleased to announce next year’s trip dates. All-inclusive running packages are scheduled for June 30th, July 14th, July 21st and July 28th of 2019. Run… Read more »

ATRA member XTERRA Trail Run Castle Rock race is this Sunday

American Trail Running Association corporate member, XTERRA Colorado Trail Run Series, will host the third annual XTERRA Trail Run Castle Rock at Colorado’s beautiful Phillip S. Miller Park located in Castle Rock, CO just 30 minutes north of Colorado Springs and 30 minutes south of Denver, on Sunday August 5th, 2018. The race distances include… Read more »

Spring 2018 Trail Running Survey Results

Each spring, the American Trail Running Association conducts a survey to measure trail running trends from our national audience. This year we had a record 2300 responses, nearly triple that of the 2017 survey. Complete survey results are made available to corporate members at the Switchback, Steep & Rocky and All-terrain levels. The following selected outtakes… Read more »

Pikes Peak Marathon to implement drug testing at 2018 races

Press release from ATRA member Pikes Peak Marathon Inc.  EDITORS NOTE: Any Lab Test Now and their testing partner, Quest Diagnostics, are not certified by the U.S. Anti-Doping Agency (USADA).  Test results from Pike Peak, including those deemed to be “positive,” can’t be recognized by USADA, the World Anti-Doping Agency (WADA), USA Track & Field… Read more »

Sundog Running Official Coaching Partners of the 2018 SLO Ultra

Press release from ATRA corporate member SLO Ultra.  Race SLO is also co-hosting the 2018 US Trail Running Conference coming up August 29 to 31. Race SLO Professional Trail Running Ambassadors Emily & Ian Torrence offer training plans and plan to attend the 2018 SLO Ultra Race this Fall. Emily Harrison Torrence and Ian Torrence,… Read more »

Pittsburgh Marathon Organizers Introduce the Ultimate Trail Relay Challenge

Press release from ATRA corporate member Pittsburgh Three Rivers Marathon, Inc. (P3R). Running from Cumberland, Maryland to Pittsburgh, Pennsylvania, the Great Allegheny Passage Relay is inspired by the growing popularity of trail running. PITTSBURGH – Pittsburgh Three Rivers Marathon, Inc. (P3R) announced today that they will add another race to their growing number of events…. Read more »

LEKI USA added as a partner in our Trail Ambassador program

We’re proud to announce LEKI USA as a new partner in our Trail Ambassador program presented by CamelBak. LEKI USA makes innovative carbon and aluminium trail running poles with fixed length, folding and variable length models available. LEKI USA joins CamelBak, adidas Outdoor, CEP Compression, Health I.Q., and OrthoLite as a partner in this second-year… Read more »