Posts Categorized: Corporate Members

California’s Run Catalina Island Events Are Back!

Announcement from long-time American Trail Running Association member Spectrum Sports, organizers of the Catalina Island Marathon. We are excited to announce the return of Run Catalina this fall. We have been working very closely with the state of California and the state health officials and we’re very excited to see the new Guidelines for Community… Read more »

First-Timer at The ATRA Exclusive Salomon Ultra Glide Demo

Ultra Glide

This past Saturday I attended my first-ever “shoe demo” event organized by ATRA member Salomon to preview its new Ultra Glide trail shoe in Colorado Springs, Colorado. This event provided the rare opportunity for American Trail Running Association followers to test the upcoming Salomon Ultra Glide shoe, set to launch August 1, 2021. Attendees were… Read more »

Inside the La Sportiva Cyklon with BOA’s Dan Feeney, Ph.D.

Cyklon

Tayte Pollmann interviewed Dan Feeney, Ph.D., manager of biomechanics research engineering at the Performance Fit Lab at BOA Headquarters in Denver, about the new La Sportiva Cyklon. This new trail shoe, similar to previous BOA-powered trail running shoes, includes the patented fitting technology, the BOA® Fit System, which incorporates “a micro-adjustable dial, super-strong lightweight laces,… Read more »

AdventureCORPS Announces Joe Nimble as the Official Shoe of Badwater

Joe Nimble

Announcement from American Trail Running Association member AdventureCORPS®. AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has… Read more »

Skin Cancer Awareness Month Could Save Your Life

Skin Cancer Awareness

In support of May being Skin Cancer Awareness month, Lisa Heggie, co-owner of ATRA member KINeYS Performance Sunscreen, wrote this article to help educate the trail running community about skin cancer facts and tips for prevention. The KINeSYS story is about more than making high quality sunscreen, we exist to play a part in creating… Read more »

ATRA Member Spartan Trail US Championship Coming to Fayetteville

Spartan Trail

Announcement from American Trail Running Association (ATRA) Spartan Trail. ATRA partner US Trail Running Conference will host its 2021 edition in Fayetteville, Arkansas that same week. In partnership with Experience Fayetteville, Spartan Trail gives its first step towards their full induction into the trail running world on October 30-31, 2021. The picturesque trail town of… Read more »

ATRA Member Inov-8 Opens Its First Brand Store In U.K. Lake District

inov-8

Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »

ATRA Member Spartan Trail World Championship Continues at Argentina’s Patagonia Run

Spartan Trail

Announcement from American Trail Running Association member Spartan Trail. Images by Fotos de Aventura. Last weekend was huge for Argentina’s trail running scene with Patagonia Run’s event in the stunning mountain village of San Martín de los Andes, in Argentina’s Northern Patagonia. Following COVID-19 guidelines and protocols from the local and national authorities, Patagonia Run… Read more »

ATRA Member GU Energy Labs® and TerraCycle® Celebrate Recycling Milestone

Gu Energy

Announcement from American Trail Running Association member GU Energy Labs. Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle® celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through their Performance Nutrition Recycling Program and a donation to-date of $19,000 to schools and nonprofit… Read more »

Behind The La Sportiva Cyklon Development With BOA’s Dan Feeney, Ph.D.

Cyklon

American Trail Running Association member BOA® Technology is continuing to push boundaries in trail running shoe technology with the release of the upcoming La Sportiva Cyklon. This new model, similar to previous BOA-powered trail running shoes, includes the patented fitting technology, the BOA® Fit System, which incorporates “a micro-adjustable dial, super-strong lightweight laces, and low-friction… Read more »

ATRA Member BOA® Technology Announces White Paper on Improved Performance

BOA Technology

Announcement from American Trail Running Association corporate member BOA® Technology. Second white paper publishes detailed data on how athlete performance is improved with the BOA Fit System. BOA® Technology announces the publication of a second peer-reviewed white paper by Footwear Science that further validates improvements in athletic performance through biomechanical changes directly related to BOA… Read more »

Elite Field Ready for 2021 Golden Trail World Series

Announcement from the Golden Trail World Series supported by Salomon. Salomon is a long time member of the American Trail Running Association. The 2021 Golden Trail World Series (GTWS) edition is on track with a pre-registered starting list at the highest level it’s ever seen. An elite compilation from across the world ready to thrash… Read more »

It’s “Game on” for Vail, Colorado’s GoPro Mountain Games

Announcement from American Trail Running Association corporate member GoPro Mountain Games. It is an announcement that mountain sports fans have been anticipating for months: The athletic, art, music and mountain lifestyle event GoPro Mountain Games are officially a GO for June 10-13, 2021. Organizers from the nonprofit Vail Valley Foundation, which hosts the event each… Read more »

Inov-8 Founder Wayne Edy is Back and Preparing New World-First Shoe

Wayne Edy

Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »

Gnar Gnar to host 2021 USATF Mountain Running Championships

On February 18, the USATF Mountain Ultra Trail council unanimously approved the Gnar Gnar race to host the 2021 USATF Mountain Running Championships. The event will be held on August 15 at Mt. Hood Ski Bowl, located at Government Camp, Oregon, and is one of many quality events from American Trail Running Association member Go… Read more »

Spartan Trail & Pacific Coast Trail Runs to host Golden Gate Trail Classic

Spartan Trail

Announcement from ATRA corporate member Spartan® with quotes from ATRA member Dean Karnazes and ATRA advisory board member Greg Lanctot. San Francisco’s Golden Gate Bridge and Trails of Marin & Mount Tamalpais set the stage for North America’s only Spartan Trail World Championship event. Spartan®, the world’s leading endurance sports and wellness brand, has teamed… Read more »

ATRA Member Salomon Announces North American Golden Trail National Series

World Cup

Announcement from American Trail Running Association Steep and Rocky member Salomon.  New United States and Canada-based series will shine a spotlight on competitive trail running across five races in 2021 ATRA member Salomon announces the launch of the North American Golden Trail National Series (GTNS), inviting trail runners across North America to run the five-race… Read more »

Study Finds BOA Fit System Improves Athlete Performance Up To 9%

BOA Fit System

Announcement from American Trail Running Association member BOA® Technology. BOA® Technology is excited to share the publication of a peer-reviewed white paper by Footwear Science validating improvements in athletic performance in footwear developed with the BOA Fit System. BOA’s partnership with the University of Denver began in 2018 to measure the biomechanical impact of its… Read more »

ATRA Member Saucony® Introduces Peregrine 11 Trail Collection

Peregrine

Announcement from American Trail Running Association corporate member Saucony. Built on a trusted foundation of PWRTRAC and PWRRUN, the Peregrine 11 delivers dirt-power goodness that’s both responsive and aggressive. Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine 11 Collection, a triad of grippy, protective trail shoes built on a trusted foundation of… Read more »