We are pleased to welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program. Athletes for a Fit Planet are experts in environmental sustainability at running races across North America. They offer customized consulting, on-the-ground support for events, help measure and reduce an event’s CO2 and waste footprints and communicate an… Read more »
LEKI is an ATRA corporate member and supporter of our Trail Ambassador program. To learn more about LEKI and using poles for trail running, read our Trail News article “Using poles for a more a efficient trail running experience.” BUFFALO, NY – LEKI, a leader in skiing, trekking and trail running poles, announces they have signed… Read more »
OrthoLite: the Official Insole of the American Trail Running Association (ATRA). We’re proud to announce that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands, has renewed their partnership, which includes the moniker, “Official Insole of the American Trail Running Association,”… Read more »
Press release from Pocket Outdoor Media, parent company of ATRA Double-track corporate member VeloPress. Lauded running journalist Jonathan Beverly to lead America’s #1 performance running media brand. Boulder, Colorado — Jonathan Beverly is the real deal! After serving successfully as the Guest Editor of Competitor Running’s February editorial, Beverly has been hired as the brand’s… Read more »
Press release from ATRA members Salomon and Aravaipa Running. Aravaipa Running founder Jamil Coury was recently named USATF Mountain, Ultra & Trail Council’s Contributor of the Year. OGDEN, Utah (Jan. 16, 2019) – Today, Salomon announces its partnership with Aravaipa Running, the Arizona-based trail and ultra-running event organizer best known for iconic races like the… Read more »
The following press release is from ATRA member Run Alaska Trails. CORDOVA, Alaska — Run Alaska Trails, a trail running guide and travel service based in South Central Alaska, is pleased to announce next year’s trip dates. All-inclusive running packages are scheduled for June 30th, July 14th, July 21st and July 28th of 2019. Run… Read more »
We’re proud to welcome Joe Viger Photography as the newest partner in our trail running Event Standards Program. We introduced the Event Standards Program in 2012, and for the past two years, it has included vendors and suppliers as partners to further assist trail race directors in meeting the program’s 15 criteria necessary for staging… Read more »
The American Trail Running Association’s Nancy Hobbs, Tayte Pollmann and Peter Maksimow attended all the Pikes Peak race weekend festivities and contributed to the following story. The 63rd Pikes Peak Marathon, the fourth Golden Trail Series race supported by ATRA member Salomon, and Pikes Peak Ascent took place in the small mountain town of Manitou… Read more »
American Trail Running Association corporate member, XTERRA Colorado Trail Run Series, will host the third annual XTERRA Trail Run Castle Rock at Colorado’s beautiful Phillip S. Miller Park located in Castle Rock, CO just 30 minutes north of Colorado Springs and 30 minutes south of Denver, on Sunday August 5th, 2018. The race distances include… Read more »
RaidLight is an ATRA corporate Switchback member and sponsor of our View from the Pack series of articles. Park City, Utah — Since 1999 RaidLight has served the trail running community with the best products to enhance your ability to connect with each other, nature, and to share the trail running experience. Born in the… Read more »
Each spring, the American Trail Running Association conducts a survey to measure trail running trends from our national audience. This year we had a record 2300 responses, nearly triple that of the 2017 survey. Complete survey results are made available to corporate members at the Switchback, Steep & Rocky and All-terrain levels. The following selected outtakes… Read more »
Press release from ATRA member Pikes Peak Marathon Inc. EDITORS NOTE: Any Lab Test Now and their testing partner, Quest Diagnostics, are not certified by the U.S. Anti-Doping Agency (USADA). Test results from Pike Peak, including those deemed to be “positive,” can’t be recognized by USADA, the World Anti-Doping Agency (WADA), USA Track & Field… Read more »
We are pleased to announce Leslie Jordan, a custom performance apparel manufacturer, as the newest partner in our Event Standards Program. The American Trail Running Association’s (ATRA) Event Standards Program was introduced in 2012, and for the past two years, the program has included vendors and suppliers as partners to further assist trail race directors… Read more »
Press release from ATRA corporate member SLO Ultra. Race SLO is also co-hosting the 2018 US Trail Running Conference coming up August 29 to 31. Race SLO Professional Trail Running Ambassadors Emily & Ian Torrence offer training plans and plan to attend the 2018 SLO Ultra Race this Fall. Emily Harrison Torrence and Ian Torrence,… Read more »
Press release from ATRA corporate member LEKI. To learn more about how to use poles for trail running check our Trail News article. BUFFALO, NY – April 27, 2018 – LEKI is excited to announce the LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 7-10. The scholarship… Read more »
Press release from ATRA corporate member Suffer Better. Photos by Suffer Better. Some 40 enthusiastic Running Up for Air Colorado (RUFA-CO) runners toed the line for the chilly (28 degrees) 7 a.m. start on March 31. When the Suffer Better crew dropped the flag, off they went, running up to Granite Peak (8500′) and back, again… Read more »
Press release from ATRA corporate member Pittsburgh Three Rivers Marathon, Inc. (P3R). Running from Cumberland, Maryland to Pittsburgh, Pennsylvania, the Great Allegheny Passage Relay is inspired by the growing popularity of trail running. PITTSBURGH – Pittsburgh Three Rivers Marathon, Inc. (P3R) announced today that they will add another race to their growing number of events…. Read more »
Once again, the American Trail Running Association (ATRA) was present at one of the classic trail races in the state of Colorado to kick off the trail running season, the Run Through Time Marathon & Half Marathon, in the picturesque mountain town of Salida. One never knows what weather the participants will face but the… Read more »
We’re proud to announce RaidLight as the presenting partner of our newly launched View from the Pack series of articles. Starting in May, we’ll publish stories that recognize and celebrate trail race volunteers and trail runners who have dedicated themselves as everyday athletes to grow trail running in their community. These View from the Pack… Read more »
We’re proud to announce LEKI USA as a new partner in our Trail Ambassador program presented by CamelBak. LEKI USA makes innovative carbon and aluminium trail running poles with fixed length, folding and variable length models available. LEKI USA joins CamelBak, adidas Outdoor, CEP Compression, Health I.Q., and OrthoLite as a partner in this second-year… Read more »
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