Posts Categorized: Corporate Members

ATRA Member Avalon 50 Offers First Chance at 2023 Triple Crown Glory

Announcement from American Trail Running Association member Spectrum Sports Management, organizers of the Hi-Tec Run Catalina series. 50-mile, 50k race will put daring participants in the running for new belt buckle The first event in the 2023 Hi-Tec Run Catalina series, the Avalon Benefit 50-miler and 50k, will bring trail runners, walkers and hikers to… Read more »

ATRA Member DYNAFIT Becomes First Official Partner of ITRA

Announcement from American Trail Running Association (ATRA) member DYNAFIT. The International Trail Running Association (ITRA) is the leading umbrella organization globally for the sport of trail running. Now, ITRA and DYNAFIT are announcing their partnership. That makes the brand by athletes for athletes that develops premium product systems for mountain endurance athletes the first official… Read more »

ATRA Member inov-8 Launches New Hike-Run Hybrid Shoe

Announcement from long-time American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is bringing the worlds of hiking and trail running together with the launch of a new waterproof shoe for winter. The pioneering sports brand say their new ROCLITE G 315 GTX V2 is designed for both hiking and running, as well as… Read more »

ATRA Member Inov-8’s TRAILFLY ULTRA G 280 Gives Runners More Bounce

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is launching its first-ever trail running shoes to include the use of nitrogen gas. The pioneering sports brand say their new nitrogen-infused midsole foam will give runners more underfoot bounce. Testers of the TRAILFLY ULTRA G 280 have reported that the shoes… Read more »

Hi-Tec Announces Three-Year Sponsorship Of ATRA Member Run Catalina Events

Announcement from American Trail Running Association member Spectrum Sports Management, organizer of trail running event on Catalina Island in California. Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called… Read more »

ATRA Members Aravaipa & Salomon Offer Sponsorships to Frenzy 50 Mile Winners

Announcement from American Trail Running Association (ATRA) member Aravaipa Running. Created as a first-of-its-kind opportunity, Aravaipa Running and Salomon are offering the female and male winners of the McDowell Mountain Frenzy 50-mile race an instant athletic sponsorship for 2023. What’s the catch? You just have to win. Prize for the female and male winners include:… Read more »

ATRA Member On Running Creates Shoe Made From Carbon Emissions

Announcement from American Trail Running Association member On Running. Introducing an innovation to the footwear industry, Swiss company On says it has created the first shoe using carbon emissions as a raw material in its foam, according to a press release shared with Retail Dive. The Cloudprime shoe — which uses CleanCloud EVA foam in… Read more »

Colorado’s Pikes Peak Apex To Host Trail Running Events

Trail runners and mountain bikers unite! The Pikes Peak APEX, a multi-day mountain biking festival held in Colorado Springs, Colorado, will be incorporating trail running races into this year’s lineup for the first time since its inception in 2019. Pikes Peak APEX is partnering with trail racing event company, Aravaipa Running, an ATRA member who… Read more »

Inagural Brooks Trail Summit Is A Celebration of Trail Running

Brooks

The inaugural Brooks Trail Summit was held Saturday, August 13, 2022, at the Summit West Ski area on Snoqualmie Pass in the Cascade Mountains 50 miles southeast of Seattle, WA. The event was an opportunity for runners and non-runners alike of all ages to learn and celebrate trail running through activities including classes featuring industry… Read more »

Icebug Is New Title Sponsor For Wisconsin’s Birkie Trail Run Festival

Birkie

The Birkie Trail Run Festival is an American Trail Running Association member. The Birkie Trail Run is hosting the 2022 USATF Half Marathon Trail Championships. Icebug USA, Inc., a Swedish traction footwear brand, and the American Birkebeiner Ski Foundation, a non-profit organization dedicated to hosting world-class events, announced a new sponsorship agreement. Icebug is the… Read more »

Josiah Middaugh Joins GO Sleeves As Head Of Performance Science

Announcement from American Trail Running Association member GO Sleeves. Multi-sport and mountain triathlete champion to improve products and their application. GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that GO Sleeves athlete Josiah Middaugh will add his knowledge and experience… Read more »

Destination Trail Running – Tanzania’s Kilimasai Marathon

Tanzania

Written by trail runner Victor Tsue from Tanzania. Victor finished 2nd in the 2022 Kilimasai Marathon in 6:25:21. Event organizers WILDmarathon are members of the American Trail Running Association. I am going to tell my experience in the first edition of the Kilimasai Marathon in Tanzania, which took place on July 31, 2022. To begin… Read more »

Altra Debuts Its First Trail Shoe Featuring the BOA® Fit System

BOA

Announcement from American Trail Running Association member BOA® Technology. Customization meets speed with the Mont Blanc BOA® trail runner. Altra, a leading innovator in performance running, launches the Mont Blanc BOA® trail runner, the first Altra shoe to feature a BOA® Fit System for a secure, personalized fit. The all-new Mont Blanc BOA® is designed… Read more »

Kodiak Ultra Marathons Kick Off August 19 with Presenting Sponsor CRAFT Sportswear

Spartan Trail Kodiak

Announcement from American Trail Running Association member CRAFT Sportswear. Above photo: Howie Stern. This August, Kodiak Ultra Marathons will once again kick off in Big Bear Lake, California. More than 2,500 people, including runners, volunteers, and spectators, are expected to turn out for this live all-community event August 19-20, 2022. The Kodiak Ultra Marathons event… Read more »

ATRA Member ElliptiGO Launches Virtual Ride & Fundraiser

ElliptiGO

Announcement from American Trail Running Association member ElliptiGO®. ElliptiGO® Launches Virtual Ride & Fundraiser and Limited-Edition Bikes Benefiting Stand Up To Cancer® ElliptiGO, the world leader and pioneer of both elliptical and stand up cycling, is rallying riders across the globe to make miles into meaningful contributions for Stand Up To Cancer® (SU2C). The ElliptiGO… Read more »

Independence Day Kick-off at the Dynafit Vail HillClimb

It’s July and that means trail, mountain and ultra running are in full swing both nationally and internationally! On July 2nd on the U.S. east coast, the USATF Mountain Running Championships at Whiteface Mountain in New York’s Adirondack Mountains decided the US Mountain Running Team, as Tabor Hemming and Andy Wacker captured national championship titles…. Read more »

ATRA Member Leslie Jordan Delivers for 58th Calgary Marathon

Announcement from American Trail Running Association member Leslie Jordan Inc. Partnering Together – Calgary Marathon Executive Director Kirsten Fleming and Medal Manufacturer Leslie Jordan Tell the Story of the 2022 Calgary Medals’ Race to the Finish Line. ‘Medal Monday’ was a little sweeter for the 2022 Servus Calgary Marathon participants, which was held on Sunday,… Read more »

ATRA Member LEKI Introduces First Trail Running-Specific Poles

LEKI

Announcement from American Trail Running Association member LEKI. Top ultrarunners choose the LEKI UltraTrail FX.One Superlite pole to race this Summer. LEKI has unveiled a completely new trail running pole collection featuring the Trail Shark Grip – the first grip-strap system developed specifically for trail running. Unlike other companies that market trekking/hiking poles for running,… Read more »

World Premiere of Born to Adapt Documentary During Run Show USA

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that sponsored partner and trail runner Zachary Friedley will speak at Run Show USA – Chicago: June 4-5, about about the story behind… Read more »