Posts Categorized: Corporate Members

Golden Trail National Series Grand Final Goes To Portugal

Azores Trail Run

Announcement from the Golden Trail Series supported by American Trail Running Association member Salomon. Photo: Azores Trail Run / Golden Trail Series. 3-DAY STAGE RACE – OCTOBER 22nd TO 24th – THE AZORES, PORTUGAL The best athletes from the entire Golden Trail National Series (GTNS) supported by Salomon, are gathering on the Azores archipelago for… Read more »

Maude Mathys and Stian Angermund Win 2021 Golden Trail World Series

Golden Trail World Series

Announcement from the Golden Trail World Series supported by American Trail Running Association (ATRA) member Salomon. Photos: GTWS. Maude Mathys (SUI) and Francesco Puppi (ITA) are victorious at the GTWS Final in El Hierro, Spain. American Dani Moreno finishes 5th in the race and 2021 GTWS rankings. This 2021 GTWS Grand Final – a 37… Read more »

Over 950 Athletes Race Wisconsin’s Birkie Trail Run Festival

Birkie

Announcement from American Trail Running Association member Birkie Trail Run Festival. Photos: American Birkebeiner Ski Foundation. A crisp autumn morning shaped up for ideal conditions as runners and trekkers took to the hills for to the annual Birkie Trail Run Festival, sponsored by Salomon. Over 950 runners and trekkers, from 33 states, took part in… Read more »

Badwater Cape Fear Ultramarathon Returns to Bald Head Island

Badwater Cape Fear

Announcement from American Trail Running Association member AdventureCORPS. The BADWATER® ultra running experience returns to the East Coast when the seventh BADWATER CAPE FEAR race takes place on Bald Head Island, North Carolina on Saturday, October 2, 2021. With 50km and 51-mile race options and a start line at the foot of the Old Baldy… Read more »

Casual Trail Runner Julie Sheaffer Reviews the La Sportiva Cyklon

Julie Sheaffer

La Sportiva and BOA are American Trail Running Association corporate members. Courtesy of ATRA member BOA, we gave away several pairs of La Sportiva’s new Cyklon to see what our members think about these highly engineered and innovative trail running shoes. After her new shoes into the woods for a spin, New Jersey based trail… Read more »

ATRA Member inov-8 Launch Mont Blanc TRAILFLY™ ULTRA G 300 MAX

inov-8

Announcement from American Trail Running Association member inov-8. Mont Blanc is home to the Ultra-Trail du Mont Blanc (UTMB) trail race taking place this August 23rd in Chamonix, France. inov-8 has unveiled a special Mont Blanc limited edition of its popular TRAILFLY™ ULTRA G 300 MAX running shoe. The black and white shoe features the… Read more »

The TransRockies Run Brings Adventure Back To Trail Racing

The Under Armour TransRockies Run is back in 2021 to deliver one of the best and most epic trail running adventures in North America. Now in its ninth year, this unique six-day trail running stage race was held last week in the rugged backcountry of the Colorado Rockies and offered runners incredible mountain views, well-organized… Read more »

Sweden’s Fjällmaraton Hosts Next Spartan Trail World Championship Race

Fjällmaraton

Announcement from American Trail Running Association corporate member Spartan Trail. Photos: Johannes Poignant. The Swedish fjörds are ready to host the fifth stop of the Spartan Trail World Championship (STWC) at the Fjällmaraton. The race through some of Sweden’s historical trails marks the half point of the inaugural season of our World Championship, with its… Read more »

ATRA Member LEKI Moves Into the Future With a New Brand Identity

LEKI

Announcement from American Trail Running Association member LEKI. Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022. The relaunch will feature a new… Read more »

DoloMyths Run Hosts Golden Trail World Series Round 3

DoloMyths Run

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photos: DoloMyths Run. Race day is July 18th 2021, Start time 8:30 AM (Central European Time), 13.5 miles, 5,740 feet of ascent, starting in the town of Canazei, Italy. With barely any time to sit… Read more »

ATRA Member Trail Sisters and Life Time Partner to Increase Female Participation in Trail Running

Trail Sisters

Announcement from American Trail Running Association member Trail Sisters. The new partnership aims to foster community, connection and empower women with the confidence to hit the trail. Life Time is pleased to announce a new partnership with Trail Sisters, a women’s trail running community aimed at increasing participation and opportunity in trail running through inspiration,… Read more »

44th Annual Badwater 135 Mile Ultramarathon Kicks Off July 19

Badwater

Announcement from American Trail Running Association (ATRA) corporate member AdventureCORPS. Above photo by Ron Jones. On July 19-21, 2021, AdventureCORPS will present its legendary BADWATER® 135 Ultramarathon, the 135-Mile World Championship. Now in its 44th year – with the 2020 race canceled last-minute due to the pandemic – this world-renowned event pits up to 100… Read more »

ATRA Member Salomon Unveils Sustainability Goals For Events and Athletes

Ultra Glide

Announcement from American Trail Running Association (ATRA) “steep & rocky” corporate member Salomon. ATRA member pledges to reduce the environmental impact of athletes and in-person events by 2025 with sustainability goals Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local… Read more »

Strava to Present Live Broadcast of 2021 Broken Arrow Skyrace 26K & VK

Broken Arrow Skyrace

Announcement from American Trail Running Association member Broken Arrow Skyrace. Images by Hilary Matheson. For the first time, online viewers will be able to watch the season final of the North America Golden Trail National Series and the only World Mountain Running Association World Cup event in North America. The Broken Arrow Skyrace and Strava… Read more »

ATRA Member Leslie Jordan Certified By Women’s Business Enterprise National Council

Announcement from American Trail Running Association member Leslie Jordan, Inc.. Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other… Read more »

Maude Mathys and Stian Angermund Triumph at Marathon du Mont Blanc

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photo above: Jsaragossa. July 4th, 2021, 6:00 am, – Chamonix, France – Marathon du Mont Blanc – 23 miles, 8,628 feet of climb, 5,905 feet of descent. Maude Mathys and Stian Angermund triumph at the… Read more »

The inov-8 Descent Race Returns to Kitzbühel Austria

Announcement from American Trail Running Association member inov-8. Photos: Michael Werlberger. The inov-8 Descent Race down the world’s most notorious ski slope returns to Kitzbühel in October with an exciting new uphill twist to its format. Featuring an insanely steep gradient of 80%, the legendary Streif – on the Hahnenkamm mountain in Austria – is… Read more »

Marathon du Mont Blanc Next Stop for Golden Trail World Series

Marathon du Mont Blanc

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photo above: Martina Valmassoi. Marathon du Mont Blanc hosts the second stage of the 2021 Golden Trail World Series Race day is July 4th 2021, Start-time 6:00 AM, 23 miles, 8,628 feet of climb, 5,905… Read more »

Saucony Signs Trail Runner Katie Asmuth

katie asmuth

Announcement from American Trail Running Association corporate member Saucony. Saucony furthered its commitment to trail running with the signing of American ultrarunner Katie Asmuth, recent winner of the 2021 Bandera 100K. With the win, she will run in the Western States 100-Mile Endurance Run starting tomorrow, June 26 in Olympic Valley, California. Saucony’s ambassador trail… Read more »