Posts Categorized: Corporate Members

NorCal’s Urban Coyote Racing Hitting the Pause Button

Urban Coyote Racing

Message from race director Phil Oreste. Urban Coyote Racing is an American Trail Running Association member and organizes trail races in the San Francisco Bay Area. After discussions with the various park services and municipalities and due to the current conditions with the COVID-19 pandemic, Urban Coyote Racing are suspending registrations for all of our… Read more »

ATRA Member ElliptiGO to Organize Record-Setting Event

ATRA member ElliptiGO

Insert yourself in the photo above! ATRA member ElliptiGO plans to organize 1000 riders from around the world to make history by riding in the Bike for Humanity II charity ride on July 25th. Participation in this virtual event is free and participants can ride anywhere, at any time, for any distance that day. This will… Read more »

Golden Trail Series Announces Changes to Championship Qualification

Golden Trail Series

Announcement from long-time American Trail Running Association (ATRA) member Salomon Running. Photos courtesy of the Golden Trail Series. As the current worldwide health situation continues to evolve in response to the coronavirus pandemic, trail running races are slowly re-starting in many countries. This gives the Golden Trail Series (GTS) a glimmer of hope that the… Read more »

LEKI and Women Who Hike Team Up to Get More Women Outdoors

LEKI Trail Running Poles

Press release from American Trail Running Association corporate member LEKI USA. To learn more about LEKI poles, read our article Using Poles for a More Efficient Trail Running Experience. LEKI, the leader in skiing, trekking and trail running poles, and Women Who Hike, an organization that empowers women on and off the trail, have announced… Read more »

Trail Runner Q&A: How To Be “Bear Prepared” In The Wilderness

Do you have questions about trail running? Send em our way and we’ll connect you with experts who know the answers. American Trail Running Association (ATRA) member Paul Clark from Idaho asks: “I’m planning a run in Yellowstone National Park which is known to be a Grizzly bear habitat. Is there a trail running friendly… Read more »

A Super Big Thank You to (AWESOME) ATRA and Tejas Trails!

A (free!) race report written by American Trail Running Association (ATRA) member David Reed. Texas based Tejas Trails is an ATRA corporate member. ATRA should be renamed to A-ATRA or Awesome – American Trail Running Association. Why? Because they are simply AWESOME. They give away free race entries to their members!! How AWESOME is that?… Read more »

World Mountain Running Champion Grayson Murphy Joins ATRA Member BOA’s Pioneer Program

Press release from American Trail Running Association (ATRA) corporate member BOA® Technology. Saucony is also an ATRA corporate member. BOA Strengthens athlete Pioneer Program, Re-signs Trail runners Dominic and Katie Grossman, Adds Grayson Murphy to Roster. DENVER, CO. – BOA® Technology announces renewed contracts and athlete additions to its Pioneer Program for the 20-21 season…. Read more »

How ATRA Member ElliptiGO is Managing Business in the Coronavirus Era

Tayte Pollmann’s articles are supported by American Trail Running Association corporate member Nike Trail Running. You can follow Tayte’s adventures on Facebook, Twitter and Instagram. If you liked this article, read even more of Tayte’s articles on our website. ElliptiGO is an American Trail Running Association corporate member and has provided products free of charge…. Read more »

LEKI Unveils UNGROUNDED: Four Films Featuring Trailblazing Women in the Outdoors

Press release from American Trail Running Association corporate member LEKI USA. LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark, starring four LEKI-sponsored women athletes all with unique paths to the outdoors. Ski mountaineer Caroline Gleich, ski racer Mikaela Shiffrin, trail & ultrarunner Meredith Edwards… Read more »

Are You Interested in a FREE Trail Running Coaching Package?

We’re excited to partner with American Trail Running Association (ATRA) corporate member Lifelong Endurance and Denver, Colorado based Coach Andrew Simmons to give away 90 days of one to one coaching. You must be an ATRA member to be eligible. Check out our Membership page to join now. Here’s how this coaching giveaway works in… Read more »

GU Energy Labs Joins Our Event Standards Program

The American Trail Running Association (ATRA) welcomes GU Energy Labs as a brand partner in our Event Standards Program. The ATRA Event Standards Program debuted in 2012 and includes vendors and suppliers as partners to assist trail race directors in meeting our 15 criteria necessary for staging a safe and well-organized event. As part of… Read more »

ATRA Member Tailwind Nutrition Donates Products to Healthcare Workers in Support of COVID-19 Relief

Press release from American Trail Running Association member Tailwind Nutrition. Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits… Read more »

American Trail Running Association Joins Endurance Sports Coalition

Information from the Endurance Sports Coalition, a group of over 500 organizations including several dozen ATRA members and partners. The COVID-19 pandemic forced the immediate cancellation or postponement of every trail running and endurance event across the United States for the foreseeable future. Like many sectors of the economy, trail running and endurance sports are… Read more »

Long-time Friend of ATRA Leslie Jordan Adds Personal Protective Equipment to Product Line

The American Trail Running Association has a long relationship with Leslie Jordan (pictured above), both professionally and personally with our founder Nancy Hobbs. “I met Leslie in the 80s, shortly after the 1986 launch of her business, and we have been friends ever since,” said ATRA executive director Nancy Hobbs. “I remember meeting Leslie and… Read more »

Trail Runner Product Review: Swiftwick Vibe and Flight XT Socks

Swiftwick socks reviewed by Colorado Springs’ trail runner Dreama Walton who was a member of ATRA’s 2017 Pikes Peak Trekker team and put these socks to the test during her runs and in-home strength training routines. Swiftwick is an American Trail Running Association corporate member and provided these socks for review. VIBE I first tried… Read more »

ATRA Member Leslie Jordan, Inc., Unveils Face Masks and RACE WRAPS

Press release from American Trail Running Association (ATRA) corporate member Leslie Jordan, Inc.. Leslie Jordan, Inc., ever the leader in high-quality performance and lifestyle gear for endurance events, has another trick up their sleeve! The company’s RACE WRAPS are more than just face shields and headbands – they can be easily transformed into face masks… Read more »

Trail Running in the Sun: Protection with Sunscreen is Paramount

Written by Lisa Heggie for the spring 2020 edition of our Trail Times newsletter. Lisa is co-owner of  KINeSYS, an American Trail Running Association corporate member. For those of us who hear the call of trails, there is complete certainty in what moves our soul. We love the outdoors, we are drawn to the mountains,… Read more »

ATRA Member Balega Socks Brings New Spring Colors to the Trails

Press release from American Trail Running Association corporate member Balega. Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores… Read more »