Posts Categorized: Corporate Members

Maksimow to Direct XTERRA Colorado Trail Run Series

The American Trail Running Association’s own Peter Maksimow adds another job to his trail running portfolio. Colorado Trail Run Series organizers have named Peter Maksimow the new race director, succeeding Arnold Soliman in the role. The organization managing the famed XTERRA Colorado Trail Run Series returns this summer with what a series of three races… Read more »

Kettle Moraine Trail Runs Showcase Teamwork, Kindness and Grit

This article was written by Ornery Mule Racing event director Michele Hartwig. Ornery Mule Racing organizes the Kettle Moraine Endurance Trail Runs and is an ATRA corporate member. Photos by Ornery Mule Racing. The 25th annual Kettle Moraine 100 Endurance Trail Runs were held on June 1, 2019 in LaGrange, Wisconsin. The event features 100… Read more »

ElliptiGO MSUB giveaway at Run The Edge Independence Day Celebration

Press release from American Trail Running Association corporate switchback member ElliptiGO. Leading virtual event organizers invite participants to explore the USA during Amerithon multi-sport virtual event. Run The Edge, the premiere organizers of virtual fitness challenges, are daring runners, hikers, cyclists, and swimmers to make their way across the United States in their 3,521-mile Amerithon… Read more »

Tailwind Nutrition Debuts A New Flavor

Press release provided by ATRA Double Track member Tailwind Nutrition. Tailwind Nutrition’s New Flavor Will Make You Feel Like a Kid Again. Satisfying flavor keeps energy up and stomach calmed down. Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show this week…. Read more »

Tecnica Introduces ORIGIN Custom-fit Trail Running Shoes

Press release from American Trail Running Association double-track corporate member Tecnica. Tecnica is proud to announce another first in outdoor footwear with the launch of ORIGIN – the first trail running shoe with a customizable fit. The concept introduces a completely new design approach to the running shoe category, based first on the anatomy of… Read more »

Trail Runner’s Shine at GoPro Mountain Games in Colorado

The GoPro Mountain Games are an American Trail Running Association double-track corporate member. Photos by Peter Maksimow. The Vail Valley Foundation hosted the 18th annual GoPro Mountain Games this June 6-9, 2019 in Vail, CO this past (long) weekend. The games consisted of over 30 events across more than 12 sport disciplines, including trail running,… Read more »

We’re Partnering with OrthoLite to “Connect with the Trail”

Here at the American Trail Running Association (ATRA) we’re excited to announce the launch of our newest program, Connect with the Trail, a grassroots, community-building initiative sponsored by OrthoLite, with additional support from Salomon Running and Balega. #ConnectWithTheTrail invites trail runners to share meaningful photos & videos from their trail running experiences on Instagram or… Read more »

BADWATER® 135 Ultramarathon Celebrates 42nd Running

Press release from American Trail Running Association double track member Badwater® / AdventureCORPS®. On July 15-17, AdventureCORPS presents its legendary BADWATER® 135 ULTRAMARATHON. Now in its 42nd year, the world-renowned event pits up to 100 of the world’s toughest athletes against one another and the elements. In scorching temperatures and at altitudes as high as… Read more »

Congratulations Tailwind Nutrition on Receiving Colorado Governor’s Award

Press release from American Trail Running Association Double-track member and Colorado based sports nutrition company Tailwind Nutrition. Colorado-based sports drink manufacturer, Tailwind Nutrition, is proud to be named the recipient of the 2019 Governor’s Award for Excellence in Exporting. The award, a joint recognition from the Colorado Office of Economic Development and International Trade (OEDIT)… Read more »

Dynafit Vail Trail Running Series Kicks Off This Weekend

Press release from the Vail Recreation District (VRD). Vail Recreation District is an ATRA corporate member and provides limited free trail race entries for ATRA members through our monthly e-newsletter giveaway program. Written by Eric Henderson. Colorado’s longest-tenured trail running series will serve as the unofficial summer kick off for mountain runners with its first… Read more »

LEKI Offers Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat

Press release by American Trail Running Association corporate member LEKI.  LEKI is excited to announce the second annual LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 13-16. The scholarship includes registration fees, air travel, lodging and LEKI Trail Running gear for one deserving trail runner. LEKI has… Read more »

Balega Unveils New Kids Socks and Fresh Colorways For Spring

Balega International is an American Trail Running Association corporate member. Durham, N.C. — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will… Read more »

Welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program

We are pleased to welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program. Athletes for a Fit Planet are experts in environmental sustainability at running races across North America. They offer customized consulting, on-the-ground support for events, help measure and reduce an event’s CO2 and waste footprints and communicate an… Read more »

LEKI Welcomes Ultra Runner Xavier Thevenard as Brand Ambassador

LEKI is an ATRA corporate member and supporter of our Trail Ambassador program. To learn more about LEKI and using poles for trail running, read our Trail News article “Using poles for a more a efficient trail running experience.” BUFFALO, NY – LEKI, a leader in skiing, trekking and trail running poles, announces they have signed… Read more »

ATRA Announces Renewed Partnership with OrthoLite

OrthoLite: the Official Insole of the American Trail Running Association (ATRA). We’re proud to announce that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands, has renewed their partnership, which includes the moniker, “Official Insole of the American Trail Running Association,”… Read more »

Competitor Running Welcomes Jonathan Beverly as Editor-in-Chief

Press release from Pocket Outdoor Media, parent company of ATRA Double-track corporate member VeloPress. Lauded running journalist Jonathan Beverly to lead America’s #1 performance running media brand. Boulder, Colorado — Jonathan Beverly is the real deal! After serving successfully as the Guest Editor of Competitor Running’s February editorial, Beverly has been hired as the brand’s… Read more »

Salomon and Aravaipa Running Team Up to Deliver 26 High-quality Races in 2019

Press release from ATRA members Salomon and Aravaipa Running. Aravaipa Running founder Jamil Coury was recently named USATF Mountain, Ultra & Trail Council’s Contributor of the Year. OGDEN, Utah (Jan. 16, 2019) – Today, Salomon announces its partnership with Aravaipa Running, the Arizona-based trail and ultra-running event organizer best known for iconic races like the… Read more »

Run Alaska Trails Announces 2019 Trip Dates

The following press release is from ATRA member Run Alaska Trails. CORDOVA, Alaska — Run Alaska Trails, a trail running guide and travel service based in South Central Alaska, is pleased to announce next year’s trip dates. All-inclusive running packages are scheduled for June 30th, July 14th, July 21st and July 28th of 2019. Run… Read more »