Posts Categorized: Corporate Members

Pikes Peak APEX Announces Partnership with ATRA Member Aravaipa Running

Announcement from American Trail Running Association members Pikes Peak APEX and Aravaipa Running. The APEX and Aravaipa Join Together to Invite Runners to Participate in the 2022 Pikes Peak APEX presented by RockShox Sports Strategies announces a partnership between Pikes Peak APEX and Aravaipa Running that will expand the 4-day event to include running in… Read more »

ATRA Member Inov-8 Launch Ultimate Road-to-Trail Shoe

inov-8

Announcement from American Trail Running Association member inov-8. Pioneering sports brand inov-8 is launching its first road-to-trail running shoe featuring Graphene, the world’s strongest material. The new PARKCLAW G 280 is designed to give runners more confidence to turn off the road and discover the joys of trails. The shoe goes on pre-sale today ahead… Read more »

Ultraverse Supplements – Endurance Focused Nutrition for Trail Runners

Ultraverse

Profile written by American Trail Running Association (ATRA) switchback member Ultraverse Supplements.  When married couple Chase and Casey Hammond signed up for graduate programs in nutrition, they planned on someday opening their own nutrition consultation business. Being a competitive ultrarunner, Chase planned on consulting primarily endurance athletes, and as a result, connected everything he learned… Read more »

Living it up at the Catalina Island Marathon

Catalina Island Marathon

There were three situations that initially introduced me to Catalina Island: a high school running camp, Mike Shafai and the Eagles song “Hotel California.” I was first introduced to the island when I attended a Runner’s Workshop cross country camp the summer before my senior year of high school. The diverse beauty and challenging terrain… Read more »

ATRA Member ERS Welcomes Salomon As Presenting Sponsor

ERS

Announcement from American Trail Running Association member Endurance Race Series. Salomon is also a long time ATRA member. The Endurance Race Series is excited to introduce and welcome Salomon as the official presenting sponsor to the Endurance Race Series and its Colorado Summer Series. The event schedule includes six (6) different trail races. Five of… Read more »

ATRA Member GO Sleeves Introduces All Natural Recovery Cream

GO Sleeves Trail Runners

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves supports trail runners Joseph Gray, Hillary Allen and Josiah Middaugh. GO Sleeves introduces K-Recover Cream, a potent new topical pre- and post-workout cream to support faster recovery and pain relief for sore joints and muscles. GO Sleeves, the company that introduced the world’s first… Read more »

Badwater Cape Fear Ultramarathon Returns to Bald Head Island

Badwater Cape Fear

Announcement from American Trail Running Association member AdventureCORPS®. The BADWATER® ultra running experience returns to the East Coast when the eighth BADWATER CAPE FEAR race takes place on Bald Head Island, North Carolina on Saturday, March 19, 2022. Since 2014, the race has raised over $120,000 for Bald Head Island Conservancy. With 50 km and… Read more »

ATRA Member Catalina Island Marathon To Be California Trail Marathon Championship

Announcement from American Trail Running Association member Spectrum Sports Management. Spectrum Sports Management announces that moving forward the Catalina Island Marathon will be known as the California Trail Marathon Championship. The marathon will continue to take place on Catalina Island with this years date on March 12, 2022. In its 40th year, the Catalina Marathon… Read more »

ATRA Member GO Sleeves Brings Kinesiology Tech To Arms

Go Sleeves

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves supports elite trail runners Joseph Gray, Hillary “Hillygoat” Allen and Trail Blader Zachary Friedley. GO Sleeves introduces a new elbow compression sleeve with kinesiology strips and an elbow strap with acupressure ball to alleviate pain and accelerate recovery for athletes who suffer from Tennis… Read more »

Keep Running All Winter Long With Traction From inov-8

inov-8 X-TALON

The new inov-8 X-TALON ULTRA 260 V2 Gets A Grip on Mud, Sand and Snow. Runners can find it hard to get out the door when the weather gets frightening and the trails get messy. Fortunately, there are shoes available to help you keep “the rubber side down.” Born in the British Lake District, ATRA… Read more »

Spartan Trail World Championship Season Two Announced

Spartan Trail

Announcement from American Trail Running Association member Spartan Trail. Photo above: Carlos Diaz Recio. Nine events across the world, $225,000 in prize money, distances from 30 km to 100 miles. Spartan, the world’s leading endurance sports and wellness brand, continues its growth in the trail running market launching season two of the Spartan Trail World… Read more »

ATRA Member Go Sleeves Signs Elite Skyrunner Hillary “HillyGoat” Allen

Hillary Allen

Announcement from American Trail Running Association member Go Sleeves. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of skyrunner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary Allen into the GO Sleeves family,” said… Read more »

Adaptive “Trail Blader” Zachary Friedley to Speak at the Run Show USA

Adaptive Athletes

Announcement from American Trail Running Association (ATRA) member GO Sleeves. Partnership will focus on forwarding both the GO Sleeve mission to keep every body moving and Friedley’s broader mission to help adaptive athletes enjoy more access to trail running events. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in… Read more »

12th Annual ElliptiGo World Championships & Rally Weekend Recap

ElliptiGO

This past Fall, the elliptical bike community descended on the epicenter of all-things ElliptiGO–Southern California’s headquarters in Solana Beach–for the 12th Annual ElliptiGO World Championships and Rally Weekend. The three-day gathering in late October included a competition, group rides, social gatherings, and an awards ceremony which showcased ElliptiGO enthusiasts from all over the world. The marquee… Read more »

ATRA Member Go Sleeves Signs World Champions Joseph Gray and Josiah Middaugh

Go Sleeves

Announcement from American Trail Running Association member Go Sleeves. Partnership will focus on forwarding the GO Sleeves mission to empower runners at every level to train strong and reach their peak performance. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World… Read more »

Leslie Jordan Announces Their NEW Online Outlet Store

Announcement from American Trail Running Association member Leslie Jordan Inc. Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for… Read more »

ATRA Member inov-8 Raises $29,000 to Help Protect Peatlands

inov-8

Announcement and photos from ATRA member inov-8. American Trail Running Association (ATRA) member inov-8 has donated £22,000 ($29,000) to help protect and restore peatlands – the world’s largest natural terrestrial carbon store. The UK Lake District based brand – who specialize in running, hiking and fitness gear – raised the money through a Green Friday… Read more »

World’s #1 Ranked Trail Runner Courtney Dauwalter Joins LEKI

Courtney Dauwalter

Announcement from American Trail Running Association double-track corporate member LEKI. Photos by Liam Doran. LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established… Read more »

US Mountain Running Team member Magdalena Boulet named President of GU Energy Labs

Magdalena Boulet

Announcement from American Trail Running Association member GU Energy Labs. Magdalena Boulet was a member of the 2013 US Mountain Running Team and finished 11th at World Mountain Running Championships in Krynica-Zdroj, Poland. GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents… Read more »

ATRA Member inov-8 to Help Restore Peatlands to Fight Climate Change

For Peat’s Sake

Announcement from long-time American Trail Running Association member inov-8. Photos: Tony Shaw, Cumbria Wildlife Trust and ATRA. inov-8 has turned its back on the potentially lucrative Black Friday sales period and instead launched For Peat’s Sake – a Green Friday campaign in the battle against climate change. The UK Lake District based brand – who… Read more »