Posts Categorized: Corporate Members

Trail Running in the Sun: Protection with Sunscreen is Paramount

Written by Lisa Heggie for the spring 2020 edition of our Trail Times newsletter. Lisa is co-owner of  KINeSYS, an American Trail Running Association corporate member. For those of us who hear the call of trails, there is complete certainty in what moves our soul. We love the outdoors, we are drawn to the mountains,… Read more »

ATRA Member Balega Socks Brings New Spring Colors to the Trails

Press release from American Trail Running Association corporate member Balega. Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores… Read more »

Spartan Trail Partners with the US Trail Running Conference

Press release from ATRA partner US Trail Running Conference. Spartan Trail is an ATRA corporate member. Over 20 Spartan Trail events can be found on our event calendar. World’s largest OCR and endurance brand becomes presenting sponsor for trail runner segment of the 2020 US Trail Running Conference. Active at Altitude, organizers of the US… Read more »

Spartan Partners with Global Trail Running Events to Create Spartan Trail World Championship

Press release from American Trail Running Association member Spartan Trail. Headlines: Europe, Asia Pacific and the Americas to Host Trail Running Events from 21k to 100k; $270,000 Prize Purse up for Grabs; Spartan Appoints Patagonia Run CEO Mariano Alvarez as Spartan Trail CEO. Spartan, the world’s largest endurance brand, has partnered with established trail running… Read more »

ATRA Partners with UltraSignup for Membership Processing

The American Trail Running Association (ATRA) is partnering with UltraSignup to be our preferred registration provider and a member of our Event Standards Program. The Event Standards Program debuted in 2012, and includes a group of quality vendors and supplier partners to help trail race directors meet our 15 criteria necessary for staging a safe… Read more »

Michael Wardian going for 29-year-old course record at Catalina Island Marathon

Press release from American Trail Running Association member Spectrum Sports Management. Renowned record-breaking marathoner and ultra-marathoner and NATHAN sports athlete Michael Wardian will run in the Catalina Island Marathon on Saturday, March 14, 2020, in Avalon, CA. Wardian will look to add to an impressive running resume, which includes world records for the fastest time… Read more »

Catalina Island Marathon Joins Sustainability Movement

Press release from American Trail Running Association member Spectrum Sports Management, organizers of the Catalina Island Marathon. Spectrum Sports Management has applied for certification from Council for Responsible Sport for their Catalina Island Marathon. Responsible Sport certified events are some of the world’s leading examples of responsible sport in action, supporting sustainability and environmental consciousness…. Read more »

ATRA member Leslie Jordan unveils new logo for 2020

Press release from American Trail Running Association corporate member Leslie Jordan, Inc., provider of cutting-edge products, exceptional customer service, and a renewed focus on eco-friendly options for trail running events. Leslie Jordan is also a preferred supplier for our Event Standards Program. The longtime leader in providing high-quality performance and lifestyle gear for endurance events,… Read more »

Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020

Press release from American Trail Running Association members Tailwind Nutrition and Ragnar Relay. Colorado-based nutrition company encourages runners of all abilities to set new goals and embrace new challenges Durango, CO – Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope… Read more »

The Rise of Spartan Trail

Photos and article by Peter Maksimow. Spartan Trail and Altra are American Trail Running Association switchback corporate members. Spartan Race. You have more than likely heard of this brand name in the context of obstacle course racing (OCR). The stereotype of Spartan participants is they are muscular, athletic human specimens; half-clothed, scaling walls, tossing spears,… Read more »

AdventureCORPS presents Artsakh Ultra, a six-day trail running race through the Republic of Artsakh

Press release from American Trail Running Association corporate member AdventureCORPS®. This article also appeared in the Winter 2019 edition of our Trail Times newsletter. In 2020, AdventureCORPS® – organizers of the world-famous Badwater® ultramarathon running races in Death Valley and across the USA – will host a six-day, point-to-point, 160-mile (260km) trail running stage race… Read more »

Tailwind Nutrition’s Maggie Guterl Makes History at Big’s Backyard Ultra

Press release from American Trail Running Association corporate member Tailwind Nutrition. Guterl, who manages Tailwind’s events and athletes, is the first woman to win the brutal Big’s Backyard Ultra. Photo above by Bill Schultz via U.S. National 24 Hour Running Team. Durango, Colorado – Maggie Guterl, Athlete and Events Manager for Tailwind Nutrition, has made history… Read more »

Boa Redefines Future of Fit and Unveils Performance Fit Lab

Press release from Boa Technology. Our own Tayte Pollmann and Peter Maksimow visited Boa’s global headquarters recently in nearby Denver to learn about how Boa technology is helping trail runners. Denver, CO – Boa Technology, makers of the award-winning Boa Fit System, is pioneering new ways to advance human performance through fit. With the launch… Read more »

Running Shoe Expert Brian Metzler’s Book Kicksology is Now Available

Press release from American Trail Running Association member Velopress. Boulder, CO, USA — Running shoes are every runner’s favorite obsession, and Kicksology lets readers run a mile inside the running shoe industry. In Kicksology: The Hype, Science, Culture & Cool of Running Shoes, Brian Metzler, seasoned running journalist and veteran shoe-tester, delves deep into the… Read more »

Pennsylvania’s GAP Relay Goes Carbon Neutral

Press release from American Trail Running Association member Pittsburgh Three Rivers Marathon. Pittsburgh Three Rivers Marathon, Inc. (P3R) is partnering with the Pennsylvania Environmental Council (PEC) to host its first carbon-neutral event and one of the first-carbon neutral trail running endurance events at the 2019 GAP Relays, a two-day non-stop 150-mile relay race along the… Read more »

ATRA Member Leslie Jordan Inc Certified as a Women’s Business Enterprise

Press release written by Leslie Jordan Inc. Leslie Jordan is an American Trail Running Association (ATRA) Switchback corporate member and preferred vendor in our Event Standards Program. Portland, OR – Leslie Jordan Brand Apparel Manufacturing was recently certified as a Women’s business enterprise. Founded in 1986, Leslie Jordan Inc. has partnered with thousands of events… Read more »

US Trail Running Conference announces partnership with Spartan Trail

This press release was originally published on the US Trail Running Conference website. The American Trail Running Association (ATRA) helps organize the US Trail Running Conference with select proceeds going to support our organization. Spartan Trail is an ATRA Switchback corporate member. Active at Altitude, organizers of the 2019 US Trail Running Conference have announced… Read more »

Navajo Nation to Host Inaugural Run for Hope Trail Race

Article by American Trail Running Association (ATRA) race member Run for Hope. Written by event organizers Brandy and Jeff Tomhave. Located just two hours from Flagstaff, Arizona, in a remote place of spectacular natural beauty, the inaugural Run for Hope will be held at Coal Mine Canyon in the Navajo Nation on September 28, 2019…. Read more »