Posts Categorized: Corporate Members

The Rise of Spartan Trail

Photos and article by Peter Maksimow. Spartan Trail and Altra are American Trail Running Association switchback corporate members. Spartan Race. You have more than likely heard of this brand name in the context of obstacle course racing (OCR). The stereotype of Spartan participants is they are muscular, athletic human specimens; half-clothed, scaling walls, tossing spears,… Read more »

AdventureCORPS presents Artsakh Ultra, a six-day trail running race through the Republic of Artsakh

Press release from American Trail Running Association corporate member AdventureCORPS®. In 2020, AdventureCORPS® – organizers of the world-famous Badwater® ultramarathon running races in Death Valley and across the USA – will host a six-day, point-to-point, 160-mile (260km) trail running stage race in the Republic of Artsakh, the democratic, Christian, Armenian homeland located just east of… Read more »

Tailwind Nutrition’s Maggie Guterl Makes History at Big’s Backyard Ultra

Press release from American Trail Running Association corporate member Tailwind Nutrition. Guterl, who manages Tailwind’s events and athletes, is the first woman to win the brutal Big’s Backyard Ultra. Photo above by Bill Schultz via U.S. National 24 Hour Running Team. Durango, Colorado – Maggie Guterl, Athlete and Events Manager for Tailwind Nutrition, has made history… Read more »

Boa Redefines Future of Fit and Unveils Performance Fit Lab

Press release from Boa Technology. Our own Tayte Pollmann and Peter Maksimow visited Boa’s global headquarters recently in nearby Denver to learn about how Boa technology is helping trail runners. Denver, CO – Boa Technology, makers of the award-winning Boa Fit System, is pioneering new ways to advance human performance through fit. With the launch… Read more »

Running Shoe Expert Brian Metzler’s Book Kicksology is Now Available

Press release from American Trail Running Association member Velopress. Boulder, CO, USA — Running shoes are every runner’s favorite obsession, and Kicksology lets readers run a mile inside the running shoe industry. In Kicksology: The Hype, Science, Culture & Cool of Running Shoes, Brian Metzler, seasoned running journalist and veteran shoe-tester, delves deep into the… Read more »

Pennsylvania’s GAP Relay Goes Carbon Neutral

Press release from American Trail Running Association member Pittsburgh Three Rivers Marathon. Pittsburgh Three Rivers Marathon, Inc. (P3R) is partnering with the Pennsylvania Environmental Council (PEC) to host its first carbon-neutral event and one of the first-carbon neutral trail running endurance events at the 2019 GAP Relays, a two-day non-stop 150-mile relay race along the… Read more »

ATRA Member Leslie Jordan Inc Certified as a Women’s Business Enterprise

Press release written by Leslie Jordan Inc. Leslie Jordan is an American Trail Running Association (ATRA) Switchback corporate member and preferred vendor in our Event Standards Program. Portland, OR – Leslie Jordan Brand Apparel Manufacturing was recently certified as a Women’s business enterprise. Founded in 1986, Leslie Jordan Inc. has partnered with thousands of events… Read more »

US Trail Running Conference announces partnership with Spartan Trail

This press release was originally published on the US Trail Running Conference website. The American Trail Running Association (ATRA) helps organize the US Trail Running Conference with select proceeds going to support our organization. Spartan Trail is an ATRA Switchback corporate member. Active at Altitude, organizers of the 2019 US Trail Running Conference have announced… Read more »

Navajo Nation to Host Inaugural Run for Hope Trail Race

Article by American Trail Running Association (ATRA) race member Run for Hope. Written by event organizers Brandy and Jeff Tomhave. Located just two hours from Flagstaff, Arizona, in a remote place of spectacular natural beauty, the inaugural Run for Hope will be held at Coal Mine Canyon in the Navajo Nation on September 28, 2019…. Read more »

ATRA Members ElliptiGO and Xero Shoes Launch Blaze Your Trail with $2500 in Prizes

Press release from American Trail Running Association corporate members ElliptiGO and Xero Shoes. SAN DIEGO, CA– ElliptiGO Inc., Headsweats and Xero Shoes are enticing entrants with $2,500 in prizes during the Blaze Your Trail giveaway. One grand prize winner and two runner-up winners will be outfitted for outdoor adventures with prizes from all three active… Read more »

Tailwind Nutrition Celebrates Home State with Release of Colorado Cola

Press release from ATRA double track corporate member Tailwind Nutrition, a Colorado-based nutrition company, releases its new product on the state’s 143rd anniversary. Durango, CO – August 1, 2019 – Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts… Read more »

Manitou Incline to close during three historical running events this summer

The Pikes Peak Ascent & Marathon and Salomon Running are American Trail Running Association (ATRA) corporate members. ATRA’s Peter Maksimow is the Barr Trail Mountain Race event committee member. ATRA is an International Skyrunning Federation (ISF) associate member. When runners in the 2019 Barr Trail Mountain Race and the Pikes Peak Ascent and Marathon make… Read more »

Maksimow to Direct XTERRA Colorado Trail Run Series

The American Trail Running Association’s own Peter Maksimow adds another job to his trail running portfolio. Colorado Trail Run Series organizers have named Peter Maksimow the new race director, succeeding Arnold Soliman in the role. The organization managing the famed XTERRA Colorado Trail Run Series returns this summer with what a series of three races… Read more »

Kettle Moraine Trail Runs Showcase Teamwork, Kindness and Grit

This article was written by Ornery Mule Racing event director Michele Hartwig. Ornery Mule Racing organizes the Kettle Moraine Endurance Trail Runs and is an ATRA corporate member. Photos by Ornery Mule Racing. The 25th annual Kettle Moraine 100 Endurance Trail Runs were held on June 1, 2019 in LaGrange, Wisconsin. The event features 100… Read more »

ElliptiGO MSUB giveaway at Run The Edge Independence Day Celebration

Press release from American Trail Running Association corporate switchback member ElliptiGO. Leading virtual event organizers invite participants to explore the USA during Amerithon multi-sport virtual event. Run The Edge, the premiere organizers of virtual fitness challenges, are daring runners, hikers, cyclists, and swimmers to make their way across the United States in their 3,521-mile Amerithon… Read more »

Tailwind Nutrition Debuts A New Flavor

Press release provided by ATRA Double Track member Tailwind Nutrition. Tailwind Nutrition’s New Flavor Will Make You Feel Like a Kid Again. Satisfying flavor keeps energy up and stomach calmed down. Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show this week…. Read more »

Tecnica Introduces ORIGIN Custom-fit Trail Running Shoes

Press release from American Trail Running Association double-track corporate member Tecnica. Tecnica is proud to announce another first in outdoor footwear with the launch of ORIGIN – the first trail running shoe with a customizable fit. The concept introduces a completely new design approach to the running shoe category, based first on the anatomy of… Read more »

Trail Runner’s Shine at GoPro Mountain Games in Colorado

The GoPro Mountain Games are an American Trail Running Association double-track corporate member. Photos by Peter Maksimow. The Vail Valley Foundation hosted the 18th annual GoPro Mountain Games this June 6-9, 2019 in Vail, CO this past (long) weekend. The games consisted of over 30 events across more than 12 sport disciplines, including trail running,… Read more »