Posts Categorized: Corporate Members

ATRA Member LEKI Moves Into the Future With a New Brand Identity

LEKI

Announcement from American Trail Running Association member LEKI. Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022. The relaunch will feature a new… Read more »

DoloMyths Run Hosts Golden Trail World Series Round 3

DoloMyths Run

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photos: DoloMyths Run. Race day is July 18th 2021, Start time 8:30 AM (Central European Time), 13.5 miles, 5,740 feet of ascent, starting in the town of Canazei, Italy. With barely any time to sit… Read more »

ATRA Member Trail Sisters and Life Time Partner to Increase Female Participation in Trail Running

Trail Sisters

Announcement from American Trail Running Association member Trail Sisters. The new partnership aims to foster community, connection and empower women with the confidence to hit the trail. Life Time is pleased to announce a new partnership with Trail Sisters, a women’s trail running community aimed at increasing participation and opportunity in trail running through inspiration,… Read more »

44th Annual Badwater 135 Mile Ultramarathon Kicks Off July 19

Badwater

Announcement from American Trail Running Association (ATRA) corporate member AdventureCORPS. Above photo by Ron Jones. On July 19-21, 2021, AdventureCORPS will present its legendary BADWATER® 135 Ultramarathon, the 135-Mile World Championship. Now in its 44th year – with the 2020 race canceled last-minute due to the pandemic – this world-renowned event pits up to 100… Read more »

ATRA Member Salomon Unveils Sustainability Goals For Events and Athletes

Ultra Glide

Announcement from American Trail Running Association (ATRA) “steep & rocky” corporate member Salomon. ATRA member pledges to reduce the environmental impact of athletes and in-person events by 2025 with sustainability goals Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local… Read more »

Strava to Present Live Broadcast of 2021 Broken Arrow Skyrace 26K & VK

Broken Arrow Skyrace

Announcement from American Trail Running Association member Broken Arrow Skyrace. Images by Hilary Matheson. For the first time, online viewers will be able to watch the season final of the North America Golden Trail National Series and the only World Mountain Running Association World Cup event in North America. The Broken Arrow Skyrace and Strava… Read more »

ATRA Member Leslie Jordan Certified By Women’s Business Enterprise National Council

Announcement from American Trail Running Association member Leslie Jordan, Inc.. Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other… Read more »

Maude Mathys and Stian Angermund Triumph at Marathon du Mont Blanc

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photo above: Jsaragossa. July 4th, 2021, 6:00 am, – Chamonix, France – Marathon du Mont Blanc – 23 miles, 8,628 feet of climb, 5,905 feet of descent. Maude Mathys and Stian Angermund triumph at the… Read more »

The inov-8 Descent Race Returns to Kitzbühel Austria

Announcement from American Trail Running Association member inov-8. Photos: Michael Werlberger. The inov-8 Descent Race down the world’s most notorious ski slope returns to Kitzbühel in October with an exciting new uphill twist to its format. Featuring an insanely steep gradient of 80%, the legendary Streif – on the Hahnenkamm mountain in Austria – is… Read more »

Marathon du Mont Blanc Next Stop for Golden Trail World Series

Marathon du Mont Blanc

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photo above: Martina Valmassoi. Marathon du Mont Blanc hosts the second stage of the 2021 Golden Trail World Series Race day is July 4th 2021, Start-time 6:00 AM, 23 miles, 8,628 feet of climb, 5,905… Read more »

Saucony Signs Trail Runner Katie Asmuth

katie asmuth

Announcement from American Trail Running Association corporate member Saucony. Saucony furthered its commitment to trail running with the signing of American ultrarunner Katie Asmuth, recent winner of the 2021 Bandera 100K. With the win, she will run in the Western States 100-Mile Endurance Run starting tomorrow, June 26 in Olympic Valley, California. Saucony’s ambassador trail… Read more »

2021 Golden Trail World Series Kicks Off June 13 In Spain

Announcement from the Golden Trail World Series (GTWS) Supported by American Trail Running Association member Salomon. Above photo credit: Athlete Rachel Drake | GoldenTrailSeries | Azores Trail Race | Martina Valmassoi. The countdown to the first race of the 2021 Golden Trail World Series (GTWS) series has started and elite trail runners are ready to… Read more »

UK Trail Runner Sets Record Plogging Across Northern England

Damian Hall

Announcement from American Trail Running Association member inov-8. Photos: Leo Francis / www.inov-8.com. Ultramarathon runner Damian Hall has set a new record time for “plogging” the 185-mile Wainwright’s Coast to Coast route. Running west to east, from St Bees on the Irish Sea coastline to Robin Hood’s Bay on the shores of the North Sea,… Read more »

ATRA Member Leslie Jordan Announces New Super Soft Tri-Blend Fabric

Leslie Jordan

Announcement from American Trail Running Association member Leslie Jordan Inc. Portland, Oregon based Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that trail race directors can customize completely, and that trail runners will run… Read more »

California’s Run Catalina Island Events Are Back!

Announcement from long-time American Trail Running Association member Spectrum Sports, organizers of the Catalina Island Marathon. We are excited to announce the return of Run Catalina this fall. We have been working very closely with the state of California and the state health officials and we’re very excited to see the new Guidelines for Community… Read more »

First-Timer at The ATRA Exclusive Salomon Ultra Glide Demo

Ultra Glide

This past Saturday I attended my first-ever “shoe demo” event organized by ATRA member Salomon to preview its new Ultra Glide trail shoe in Colorado Springs, Colorado. This event provided the rare opportunity for American Trail Running Association followers to test the upcoming Salomon Ultra Glide shoe, set to launch August 1, 2021. Attendees were… Read more »

Inside the La Sportiva Cyklon with BOA’s Dan Feeney, Ph.D.

Cyklon

Tayte Pollmann interviewed Dan Feeney, Ph.D., manager of biomechanics research engineering at the Performance Fit Lab at BOA Headquarters in Denver, about the new La Sportiva Cyklon. This new trail shoe, similar to previous BOA-powered trail running shoes, includes the patented fitting technology, the BOA® Fit System, which incorporates “a micro-adjustable dial, super-strong lightweight laces,… Read more »

AdventureCORPS Announces Joe Nimble as the Official Shoe of Badwater

Joe Nimble

Announcement from American Trail Running Association member AdventureCORPS®. AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has… Read more »