Announcement from American Trail Running Association (ATRA) corporate member Tailwind Nutrition. Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products, named among Outside Magazine’s “Best Recovery Tools of 2020,” were developed to help athletes recover… Read more »
Posts Categorized: Corporate Members
Elite Runners Blaze Boulder Skyline Traverse For Golden Segment Race
The Boulder Skyline Traverse, a 16.9-mile trail running route that traverses several of the most iconic peaks on the skyline of Boulder, Colorado, has become one of the country’s most competitive FKTs (fastest known time) in the month of September. The route has 3,049 feet of vertical gain and includes a mix of technical and… Read more »
Fire Cancels Kodiak Ultra Marathons; Ends 2020 Spartan Trail World Championship
Earlier this month, the Kodiak Ultra Marathons, host of the North American Spartan Trail World Championships, was set to take place in Big Bear, California. Unfortunately, despite extensive planning to accommodate for COVID-19 guidelines, the race was cancelled due to severe fire danger. The San Bernardino National Forest officials revoked the race permits for the… Read more »
LEKI interviews Pau Capell about his UTMB FKT Attempt
American Trail Running Association corporate member LEKI interviewed Pau Capell after his FKT attempt last month to break 20 hours on the Ultra-Trail du Mont-Blanc course. Photos Jordi Saragossa. August 27-28 (Chamonix, France) – In arguably the most spectacular European FKT attempt of the season, 28 year old Pau Capell tried to beat the 20… Read more »
Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
Press release from long-time American Trail Running Association corporate member Salomon Running. Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to… Read more »
Spartan Trail World Championship Kicks off at Sweden’s Fjällmaraton
The Trail Ultra (100 km) and Trail Run (43 km) categories of Spartan Trail World Championship have their first leaders and lightens the competition for the upcoming challenges. At Fjällmaraton, it was a perfect day for running in Scandinavian Peninsula with proper health and safety measures, and a star-studded elite field. The first stop of… Read more »
Trail Runner Product Review: Swiftwick Pursuit Ultralights
Swiftwick Pursuit Ultralights sock review by American Trail Running Association (ATRA) advisory board member and Wisconsin trail runner Susan Kendrick. Susan is the Director of Sponsorship for the American Birkebeiner® Ski Foundation and was featured in our View from the Pack series of articles. Socks provided free of charge by ATRA corporate member Swiftwick. The… Read more »
Damian Hall “Plogs” His Way to a 268-mile Pennine Way Record
Top ultramarathon runner Damian Hall has set a new record time for the 268-mile Pennine Way – while also “plogging” (e.g. cleaning the trail of litter) at the same time. The 44-year-old inov-8 ambassador completed the iconic route from Kirk Yetholm in the Scottish Borders to Edale, Derbyshire, which includes a section along Hadrian’s Wall,… Read more »
Trail Runner’s Product Review: Saucony Canyon TR
Canyon TR trail runner product review written by Saucony and ATRA trail ambassador Marcy Schwam. Marcy started running ultramarathons in 1978, is a member of the American Ultrarunning Hall of Fame and continues to race regularly. The Basics: Weight: 11.2 oz for a US men’s size 9. 9.7 oz for a US women’s size 9…. Read more »
Trail Runner’s Shoe Review: inov-8 TERRAULTRA G 270
inov-8 TERRAULTRA G 270 shoe review by American Trail Running Association (ATRA) advisory board member and Wisconsin trail runner Susan Kendrick. Susan is the Director of Sponsorship for the American Birkebeiner® Ski Foundation and was featured in our View from the Pack series of articles. [TL;DR] The TERRAULTRA G 270 – insanely sticky traction and… Read more »
Graphene-Grip Pioneer inov-8 Launches New TERRAULTRA G 270
Press release from American Trail Running Association member inov-8. Photos courtesy of inov-8. THE BEST ULTRAMARATHON SHOE JUST GOT EVEN BETTER inov-8 will take the sport of ultramarathon running by storm this summer with an evolution of its award-winning TERRAULTRA shoe. Featuring an improvement in its pioneering use of Graphene-Grip and a new plush cushioning… Read more »
NorCal’s Urban Coyote Racing Hitting the Pause Button
Message from race director Phil Oreste. Urban Coyote Racing is an American Trail Running Association member and organizes trail races in the San Francisco Bay Area. After discussions with the various park services and municipalities and due to the current conditions with the COVID-19 pandemic, Urban Coyote Racing are suspending registrations for all of our… Read more »
ATRA Member ElliptiGO to Organize Record-Setting Event
Insert yourself in the photo above! ATRA member ElliptiGO plans to organize 1000 riders from around the world to make history by riding in the Bike for Humanity II charity ride on July 25th. Participation in this virtual event is free and participants can ride anywhere, at any time, for any distance that day. This will… Read more »
Golden Trail Series Announces Changes to Championship Qualification
Announcement from long-time American Trail Running Association (ATRA) member Salomon Running. Photos courtesy of the Golden Trail Series. As the current worldwide health situation continues to evolve in response to the coronavirus pandemic, trail running races are slowly re-starting in many countries. This gives the Golden Trail Series (GTS) a glimmer of hope that the… Read more »
LEKI and Women Who Hike Team Up to Get More Women Outdoors
Press release from American Trail Running Association corporate member LEKI USA. To learn more about LEKI poles, read our article Using Poles for a More Efficient Trail Running Experience. LEKI, the leader in skiing, trekking and trail running poles, and Women Who Hike, an organization that empowers women on and off the trail, have announced… Read more »
Guest Opinion: Bruce Rayner on Environmental Sustainability and Social Justice
Guest opinion written by Bruce Rayner, Founder and Chief Green Officer for Athletes for a Fit Planet, an American Trail Running Association (ATRA) corporate member and partner in our Event Standards Program. Athletes for a Fit Planet was founded in January 2008 to help running, cycling, and triathlon events become more environmentally responsible. It was… Read more »
Trail Runner Q&A: How To Be “Bear Prepared” In The Wilderness
Do you have questions about trail running? Send em our way and we’ll connect you with experts who know the answers. American Trail Running Association (ATRA) member Paul Clark from Idaho asks: “I’m planning a run in Yellowstone National Park which is known to be a Grizzly bear habitat. Is there a trail running friendly… Read more »
A Super Big Thank You to (AWESOME) ATRA and Tejas Trails!
A (free!) race report written by American Trail Running Association (ATRA) member David Reed. Texas based Tejas Trails is an ATRA corporate member. ATRA should be renamed to A-ATRA or Awesome – American Trail Running Association. Why? Because they are simply AWESOME. They give away free race entries to their members!! How AWESOME is that?… Read more »
World Mountain Running Champion Grayson Murphy Joins ATRA Member BOA’s Pioneer Program
Press release from American Trail Running Association (ATRA) corporate member BOA® Technology. Saucony is also an ATRA corporate member. BOA Strengthens athlete Pioneer Program, Re-signs Trail runners Dominic and Katie Grossman, Adds Grayson Murphy to Roster. DENVER, CO. – BOA® Technology announces renewed contracts and athlete additions to its Pioneer Program for the 20-21 season…. Read more »
ATRA Member Salomon Announces Format Change For 2020 Golden Trail World Series
Announcement from American Trail Running Association (ATRA) corporate member Salomon Running. The Golden Trail World Series (GTWS), now in its third year of existence, announced tentative plans for an altered 2020 race format. Due to the current COVID-19 pandemic, sports competitions and leagues around the world have been forced to adapt and that has also… Read more »