Posts Categorized: Corporate Members

ATRA Member Go Sleeves Signs Elite Skyrunner Hillary “HillyGoat” Allen

Hillary Allen

Announcement from American Trail Running Association member Go Sleeves. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of skyrunner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary Allen into the GO Sleeves family,” said… Read more »

Adaptive “Trail Blader” Zachary Friedley to Speak at the Run Show USA

Adaptive Athletes

Announcement from American Trail Running Association (ATRA) member GO Sleeves. Partnership will focus on forwarding both the GO Sleeve mission to keep every body moving and Friedley’s broader mission to help adaptive athletes enjoy more access to trail running events. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in… Read more »

12th Annual ElliptiGo World Championships & Rally Weekend Recap

ElliptiGO

This past Fall, the elliptical bike community descended on the epicenter of all-things ElliptiGO–Southern California’s headquarters in Solana Beach–for the 12th Annual ElliptiGO World Championships and Rally Weekend. The three-day gathering in late October included a competition, group rides, social gatherings, and an awards ceremony which showcased ElliptiGO enthusiasts from all over the world. The marquee… Read more »

ATRA Member Go Sleeves Signs World Champions Joseph Gray and Josiah Middaugh

Go Sleeves

Announcement from American Trail Running Association member Go Sleeves. Partnership will focus on forwarding the GO Sleeves mission to empower runners at every level to train strong and reach their peak performance. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World… Read more »

Leslie Jordan Announces Their NEW Online Outlet Store

Announcement from American Trail Running Association member Leslie Jordan Inc. Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for… Read more »

ATRA Member inov-8 Raises $29,000 to Help Protect Peatlands

inov-8

Announcement and photos from ATRA member inov-8. American Trail Running Association (ATRA) member inov-8 has donated £22,000 ($29,000) to help protect and restore peatlands – the world’s largest natural terrestrial carbon store. The UK Lake District based brand – who specialize in running, hiking and fitness gear – raised the money through a Green Friday… Read more »

World’s #1 Ranked Trail Runner Courtney Dauwalter Joins LEKI

Courtney Dauwalter

Announcement from American Trail Running Association double-track corporate member LEKI. Photos by Liam Doran. LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established… Read more »

US Mountain Running Team member Magdalena Boulet named President of GU Energy Labs

Magdalena Boulet

Announcement from American Trail Running Association member GU Energy Labs. Magdalena Boulet was a member of the 2013 US Mountain Running Team and finished 11th at World Mountain Running Championships in Krynica-Zdroj, Poland. GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents… Read more »

ATRA Member inov-8 to Help Restore Peatlands to Fight Climate Change

For Peat’s Sake

Announcement from long-time American Trail Running Association member inov-8. Photos: Tony Shaw, Cumbria Wildlife Trust and ATRA. inov-8 has turned its back on the potentially lucrative Black Friday sales period and instead launched For Peat’s Sake – a Green Friday campaign in the battle against climate change. The UK Lake District based brand – who… Read more »

Badwater Salton Sea 81-Mile Ultramarathon Kicks Off Sunday

Badwater Salton Sea

Announcement from American Trail Running Association member AdventureCORPS®, Inc. Photo: AdventureCORPS®, Inc.  The BADWATER® ultra running experience returns to Imperial and San Diego Counties when the eighth BADWATER SALTON SEA race takes place on November 7-8, 2021. Borrego Springs, CA: AdventureCORPS®, Inc. – organizers of the world-famous Badwater 135 Ultramarathon from Death Valley to Mt…. Read more »

Golden Trail National Series Grand Final Goes To Portugal

Azores Trail Run

Announcement from the Golden Trail Series supported by American Trail Running Association member Salomon. Photo: Azores Trail Run / Golden Trail Series. 3-DAY STAGE RACE – OCTOBER 22nd TO 24th – THE AZORES, PORTUGAL The best athletes from the entire Golden Trail National Series (GTNS) supported by Salomon, are gathering on the Azores archipelago for… Read more »

Maude Mathys and Stian Angermund Win 2021 Golden Trail World Series

Golden Trail World Series

Announcement from the Golden Trail World Series supported by American Trail Running Association (ATRA) member Salomon. Photos: GTWS. Maude Mathys (SUI) and Francesco Puppi (ITA) are victorious at the GTWS Final in El Hierro, Spain. American Dani Moreno finishes 5th in the race and 2021 GTWS rankings. This 2021 GTWS Grand Final – a 37… Read more »

Over 950 Athletes Race Wisconsin’s Birkie Trail Run Festival

Birkie

Announcement from American Trail Running Association member Birkie Trail Run Festival. Photos: American Birkebeiner Ski Foundation. A crisp autumn morning shaped up for ideal conditions as runners and trekkers took to the hills for to the annual Birkie Trail Run Festival, sponsored by Salomon. Over 950 runners and trekkers, from 33 states, took part in… Read more »

Badwater Cape Fear Ultramarathon Returns to Bald Head Island

Badwater Cape Fear

Announcement from American Trail Running Association member AdventureCORPS. The BADWATER® ultra running experience returns to the East Coast when the seventh BADWATER CAPE FEAR race takes place on Bald Head Island, North Carolina on Saturday, October 2, 2021. With 50km and 51-mile race options and a start line at the foot of the Old Baldy… Read more »

Casual Trail Runner Julie Sheaffer Reviews the La Sportiva Cyklon

Julie Sheaffer

La Sportiva and BOA are American Trail Running Association corporate members. Courtesy of ATRA member BOA, we gave away several pairs of La Sportiva’s new Cyklon to see what our members think about these highly engineered and innovative trail running shoes. After her new shoes into the woods for a spin, New Jersey based trail… Read more »

ATRA Member inov-8 Launch Mont Blanc TRAILFLY™ ULTRA G 300 MAX

inov-8

Announcement from American Trail Running Association member inov-8. Mont Blanc is home to the Ultra-Trail du Mont Blanc (UTMB) trail race taking place this August 23rd in Chamonix, France. inov-8 has unveiled a special Mont Blanc limited edition of its popular TRAILFLY™ ULTRA G 300 MAX running shoe. The black and white shoe features the… Read more »

The TransRockies Run Brings Adventure Back To Trail Racing

The Under Armour TransRockies Run is back in 2021 to deliver one of the best and most epic trail running adventures in North America. Now in its ninth year, this unique six-day trail running stage race was held last week in the rugged backcountry of the Colorado Rockies and offered runners incredible mountain views, well-organized… Read more »

Sweden’s Fjällmaraton Hosts Next Spartan Trail World Championship Race

Fjällmaraton

Announcement from American Trail Running Association corporate member Spartan Trail. Photos: Johannes Poignant. The Swedish fjörds are ready to host the fifth stop of the Spartan Trail World Championship (STWC) at the Fjällmaraton. The race through some of Sweden’s historical trails marks the half point of the inaugural season of our World Championship, with its… Read more »

ATRA Member LEKI Moves Into the Future With a New Brand Identity

LEKI

Announcement from American Trail Running Association member LEKI. Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022. The relaunch will feature a new… Read more »

DoloMyths Run Hosts Golden Trail World Series Round 3

DoloMyths Run

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photos: DoloMyths Run. Race day is July 18th 2021, Start time 8:30 AM (Central European Time), 13.5 miles, 5,740 feet of ascent, starting in the town of Canazei, Italy. With barely any time to sit… Read more »