Posts Categorized: Corporate Members

It’s “Game on” for Vail, Colorado’s GoPro Mountain Games

Announcement from American Trail Running Association corporate member GoPro Mountain Games. It is an announcement that mountain sports fans have been anticipating for months: The athletic, art, music and mountain lifestyle event GoPro Mountain Games are officially a GO for June 10-13, 2021. Organizers from the nonprofit Vail Valley Foundation, which hosts the event each… Read more »

Inov-8 Founder Wayne Edy is Back and Preparing New World-First Shoe

Wayne Edy

Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »

Gnar Gnar to host 2021 USATF Mountain Running Championships

[May 25, 2021 UPDATE: The Gnar Gnar race has announced the addition of $5000 in total prize money for the USATF Mountain Running Championships. Prize money distribution details can be found on the race website.] On February 18, the USATF Mountain Ultra Trail council unanimously approved the Gnar Gnar race to host the 2021 USATF… Read more »

Spartan Trail & Pacific Coast Trail Runs to host Golden Gate Trail Classic

Spartan Trail

Announcement from ATRA corporate member Spartan® with quotes from ATRA member Dean Karnazes and ATRA advisory board member Greg Lanctot. San Francisco’s Golden Gate Bridge and Trails of Marin & Mount Tamalpais set the stage for North America’s only Spartan Trail World Championship event. Spartan®, the world’s leading endurance sports and wellness brand, has teamed… Read more »

ATRA Member Salomon Announces North American Golden Trail National Series

World Cup

Announcement from American Trail Running Association Steep and Rocky member Salomon.  New United States and Canada-based series will shine a spotlight on competitive trail running across five races in 2021 ATRA member Salomon announces the launch of the North American Golden Trail National Series (GTNS), inviting trail runners across North America to run the five-race… Read more »

Study Finds BOA Fit System Improves Athlete Performance Up To 9%

BOA Fit System

Announcement from American Trail Running Association member BOA® Technology. BOA® Technology is excited to share the publication of a peer-reviewed white paper by Footwear Science validating improvements in athletic performance in footwear developed with the BOA Fit System. BOA’s partnership with the University of Denver began in 2018 to measure the biomechanical impact of its… Read more »

ATRA Member Saucony® Introduces Peregrine 11 Trail Collection


Announcement from American Trail Running Association corporate member Saucony. Built on a trusted foundation of PWRTRAC and PWRRUN, the Peregrine 11 delivers dirt-power goodness that’s both responsive and aggressive. Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine 11 Collection, a triad of grippy, protective trail shoes built on a trusted foundation of… Read more »

Visit Our Booth at the American Birkebeiner Virtual Expo Feb. 4-5

American Birkebeiner

Written by American Trail Running Association Vice President Susan Kendrick. Susan is a Wisconsin-based trail runner and Director of Strategic Partnerships & Sponsorship for ATRA member American Birkebeiner® Ski Foundation. Like all events, the 47th annual Slumberland American Birkebeiner cross country ski races at the end of February will look different this year due to… Read more »

2021 Spartan Trail World Championship Announced

Announcement from American Trail Running Association member Spartan Trail. World-class race series to take place across four continents creating an exclusive championship for elite trail runners and age group athletes. American Trail Running Association member Spartan, the world’s leading endurance sports and wellness brand, has stepped up to the trail running world in a complicated… Read more »

Pikes Peak Marathon Returns for the 2021 Golden Trail World Series

Golden Trail

Announcement from The Golden Trail World Series (GTWS). GTWS sponsor Salomon Running is a longtime American Trail Running Association member. 2019 Pikes Peak Marathon photos by Philipp Reiter. 2020 was an unprecedented year for trail runners and trail racing due to the COVID-19 pandemic. To save the 2020 season the Golden Trail World Series (GTWS)… Read more »

ATRA Member inov-8 Donates Over $12,000 For Planting New Trees


Announcement from Lake District (United Kingdom) based inov-8, a long time member of the American Trail Running Association. inov-8 has donated $12,800 (£9,600) towards the planting of new trees and the restoration of peat habitats in the battle against climate change. The Lake District based brand – who specialize in trail running, hiking and fitness… Read more »

ATRA Member AdventureCORPS announces Badwater 267 VR


Announcement from American Trail Running Association member AdventureCORPS®. In 2021, AdventureCORPS® – organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will launch a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited… Read more »

ATRA Member Leslie Jordan, Inc. Introduces Pet Bandanas

Leslie Jordan

Announcement from longtime ATRA corporate member and Portland, Oregon based apparel manufacturer Leslie Jordan, Inc. Anyone who knows Leslie Jordan knows her affinity for pets – cats especially – so it should be no surprise that the event apparel manufacturer has expanded yet again by adding fully customizable pet bandanas to an already impressive product… Read more »

ATRA Member inov-8 Goes Green for Black Friday

Announcement from long-time American Trail Running Association (ATRA) member inov-8. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees. The Lake District based brand – who specialize in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a… Read more »

USATF 100 Mile Trail Championship at Brazos Bend is Cancelled

Brazos Bend

Announcement written by Rob Goyen, owner of American Trail Running Association member Trail Racing Over Texas (TROT). The Brazos Bend 100 was scheduled to host the USATF 100 Mile Trail Championships in Needville, Texas on December 5, 2020. I wish I had better news for all of you today, I wish I had better news… Read more »

Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild

Tailwind Nutrition

Announcement from American Trail Running Association (ATRA) corporate member Tailwind Nutrition. Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products, named among Outside Magazine’s “Best Recovery Tools of 2020,” were developed to help athletes recover… Read more »

Fire Cancels Kodiak Ultra Marathons; Ends 2020 Spartan Trail World Championship


Earlier this month, the Kodiak Ultra Marathons, host of the North American Spartan Trail World Championships, was set to take place in Big Bear, California. Unfortunately, despite extensive planning to accommodate for COVID-19 guidelines, the race was cancelled due to severe fire danger. The San Bernardino National Forest officials revoked the race permits for the… Read more »

LEKI interviews Pau Capell about his UTMB FKT Attempt

Pau Capell

American Trail Running Association corporate member LEKI interviewed Pau Capell after his FKT attempt last month to break 20 hours on the Ultra-Trail du Mont-Blanc course. Photos Jordi Saragossa. August 27-28 (Chamonix, France) – In arguably the most spectacular European FKT attempt of the season, 28 year old Pau Capell tried to beat the 20… Read more »