ATRA Member VJ North America Introduces The Ace: Revolutionizing Winter Running

Announcement from longtime American Trail Running Association (ATRA) member VJ North America. Photos: VJ North America.

Portland, OR – As the winter chill sets in, VJ North America proudly unveils its newest shoe: the  VJ Ace, a winter running shoe engineered for supreme comfort and unparalleled performance in icy conditions with a waterproof upper and star-studs for traction.

Designed to provide runners with an exceptional shoe, the Ace boasts an array of groundbreaking features tailored specifically for winter runs. Its wider and roomier toe box is meticulously crafted to accommodate thicker winter socks, ensuring a comfortable fit without compromising control. This design allows runners the freedom of movement while maintaining stability on every stride.

Introducing The Ace: Revolutionizing Winter Running with Unmatched Comfort and Grip

The waterproof upper of the Ace serves as a formidable barrier against the elements, shielding feet from water,  snow, and ice. This enhanced protection ensures peak performance even in the harshest winter terrains,  empowering athletes to push their limits without hesitation.

The hallmark feature of the Ace lies within its ETPU midsole, offering unparalleled comfort and cushioning.  Engineered to remain flexible in cold temperatures, this midsole material guarantees a smooth and comfortable running experience, minimizing the impact on the body during winter runs on packed snow and ice.

“The combination of a wider toe box, waterproof upper, and ETPU midsole ensures that runners can conquer challenging winter conditions with confidence and comfort.” said Matt Gorski, Owner at VJ Shoes North America.

Additionally, the Superior Contact outsole of the Ace features strategically placed star-shaped metal studs,  providing unparalleled grip on wet, slippery, snowy, and icy surfaces. With 17 studs under each foot, runners can expect superior traction precisely where it’s needed, a testament to VJ’s expertise honed over 40 years of crafting studded footwear.

Innovative design and cutting-edge technology combine in the latest release from VJ North America, setting a new  standard for winter running footwear.

“These shoes offer not only exceptional performance but also an unprecedented level of comfort. We’re confident that once you experience running in the Ace, you’ll eagerly embrace winter to continue enjoying the unparalleled comfort and traction,” added Gorski.

The Ace winter running shoe stands as a testament to VJ’s commitment to pushing boundaries and delivering unparalleled quality and performance to athletes of all levels.

For more information on the Ace and to explore the complete collection, visit www.vjshoesusa.com.

About VJ and VJ Shoes North America: 

Based in Finland, VJ is a leading innovator in authentic athletic footwear, dedicated to crafting high-performance shoes tailored to meet the diverse needs of athletes worldwide. With a rich heritage spanning 40 years, VJ  continues to push the boundaries of innovation, providing athletes with the tools they need to excel in their pursuits and keep The Best Grip On The Planet.

VJ North America started 5 years ago as the VJ shoes as the exclusive VJ distributor for the Americas,  responsible for sales, brand, and marketing. We believe that athletes of all abilities benefit from the advantages of a great shoe, purpose-built for the sport and giving them grip, durability, and support for their chosen endeavor.

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