Posts Tagged: Corporate Members

Footwear Study Reveals Data Proving the BOA Performfit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain

Announcement American Trail Running Association (ATRA) Steep & Rocky member BOA® Fit System. Photos by BOA®. Denver, CO – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The… Read more »

Brooks to Invest $10 Million in New Initiative to Empower Young Runners

Announcement American Trail Running Association (ATRA) Steep & Rocky member Brooks Running. Photos by Brooks Running. March 31 (Seattle) – Today Brooks Running launched Future Run, an initiative to champion youth and help them discover the lifelong benefits of the run and its community. An evolution of the brand’s current community impact work, Future Run… Read more »

ATRA Member INOV-8 Launches Hiking Boot Dirty Double

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is launching a hiking boot ‘dirty double’ to stamp its footprint further into the outdoors market. Largely renowned as an off-road running brand, inov-8 has made giant strides in hiking in recent years with their increasingly popular Graphene-enhanced boots…. Read more »

ATRA Member Inov-8 Heats Things Up With TRAILFLY G 270 V2 Launch

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is heating things up with the launch of a new trail running shoe that is set to get hearts – and legs – racing. The TRAILFLY G 270 V2 is the successor to the TRAILFLY G 270, which in… Read more »

Québec Mega Trail is back in the 2023 Golden Trail National Series

Announcement from American Trail Running Association member Québec Mega Trail. Above photo: Sebastien Durocher. Québec Mega Trail (QMT) is proud to announce that, for the third year in a row, one of its events has been selected to be part of the prestigious Salomon Golden Trail National Series (GTNS). Thanks to a special agreement with… Read more »

ATRA Member Avalon 50 Offers First Chance at 2023 Triple Crown Glory

Announcement from American Trail Running Association member Spectrum Sports Management, organizers of the Hi-Tec Run Catalina series. 50-mile, 50k race will put daring participants in the running for new belt buckle The first event in the 2023 Hi-Tec Run Catalina series, the Avalon Benefit 50-miler and 50k, will bring trail runners, walkers and hikers to… Read more »

ATRA Member Inov-8’s TRAILFLY ULTRA G 280 Gives Runners More Bounce

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is launching its first-ever trail running shoes to include the use of nitrogen gas. The pioneering sports brand say their new nitrogen-infused midsole foam will give runners more underfoot bounce. Testers of the TRAILFLY ULTRA G 280 have reported that the shoes… Read more »

Hi-Tec Announces Three-Year Sponsorship Of ATRA Member Run Catalina Events

Announcement from American Trail Running Association member Spectrum Sports Management, organizer of trail running event on Catalina Island in California. Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called… Read more »

ATRA Members Aravaipa & Salomon Offer Sponsorships to Frenzy 50 Mile Winners

Announcement from American Trail Running Association (ATRA) member Aravaipa Running. Created as a first-of-its-kind opportunity, Aravaipa Running and Salomon are offering the female and male winners of the McDowell Mountain Frenzy 50-mile race an instant athletic sponsorship for 2023. What’s the catch? You just have to win. Prize for the female and male winners include:… Read more »

ATRA Member On Running Creates Shoe Made From Carbon Emissions

Announcement from American Trail Running Association member On Running. Introducing an innovation to the footwear industry, Swiss company On says it has created the first shoe using carbon emissions as a raw material in its foam, according to a press release shared with Retail Dive. The Cloudprime shoe — which uses CleanCloud EVA foam in… Read more »

Inagural Brooks Trail Summit Is A Celebration of Trail Running


The inaugural Brooks Trail Summit was held Saturday, August 13, 2022, at the Summit West Ski area on Snoqualmie Pass in the Cascade Mountains 50 miles southeast of Seattle, WA. The event was an opportunity for runners and non-runners alike of all ages to learn and celebrate trail running through activities including classes featuring industry… Read more »

Icebug Is New Title Sponsor For Wisconsin’s Birkie Trail Run Festival


The Birkie Trail Run Festival is an American Trail Running Association member. The Birkie Trail Run is hosting the 2022 USATF Half Marathon Trail Championships. Icebug USA, Inc., a Swedish traction footwear brand, and the American Birkebeiner Ski Foundation, a non-profit organization dedicated to hosting world-class events, announced a new sponsorship agreement. Icebug is the… Read more »

Josiah Middaugh Joins GO Sleeves As Head Of Performance Science

Announcement from American Trail Running Association member GO Sleeves. Multi-sport and mountain triathlete champion to improve products and their application. GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that GO Sleeves athlete Josiah Middaugh will add his knowledge and experience… Read more »

Destination Trail Running – Tanzania’s Kilimasai Marathon


Written by trail runner Victor Tsue from Tanzania. Victor finished 2nd in the 2022 Kilimasai Marathon in 6:25:21. Event organizers WILDmarathon are members of the American Trail Running Association. I am going to tell my experience in the first edition of the Kilimasai Marathon in Tanzania, which took place on July 31, 2022. To begin… Read more »

Altra Debuts Its First Trail Shoe Featuring the BOA® Fit System


Announcement from American Trail Running Association member BOA® Technology. Customization meets speed with the Mont Blanc BOA® trail runner. Altra, a leading innovator in performance running, launches the Mont Blanc BOA® trail runner, the first Altra shoe to feature a BOA® Fit System for a secure, personalized fit. The all-new Mont Blanc BOA® is designed… Read more »

Kodiak Ultra Marathons Kick Off August 19 with Presenting Sponsor CRAFT Sportswear

Spartan Trail Kodiak

Announcement from American Trail Running Association member CRAFT Sportswear. Above photo: Howie Stern. This August, Kodiak Ultra Marathons will once again kick off in Big Bear Lake, California. More than 2,500 people, including runners, volunteers, and spectators, are expected to turn out for this live all-community event August 19-20, 2022. The Kodiak Ultra Marathons event… Read more »

ATRA Member ElliptiGO Launches Virtual Ride & Fundraiser


Announcement from American Trail Running Association member ElliptiGO®. ElliptiGO® Launches Virtual Ride & Fundraiser and Limited-Edition Bikes Benefiting Stand Up To Cancer® ElliptiGO, the world leader and pioneer of both elliptical and stand up cycling, is rallying riders across the globe to make miles into meaningful contributions for Stand Up To Cancer® (SU2C). The ElliptiGO… Read more »

Independence Day Kick-off at the Dynafit Vail HillClimb

It’s July and that means trail, mountain and ultra running are in full swing both nationally and internationally! On July 2nd on the U.S. east coast, the USATF Mountain Running Championships at Whiteface Mountain in New York’s Adirondack Mountains decided the US Mountain Running Team, as Tabor Hemming and Andy Wacker captured national championship titles…. Read more »

ATRA Member Leslie Jordan Delivers for 58th Calgary Marathon

Announcement from American Trail Running Association member Leslie Jordan Inc. Partnering Together – Calgary Marathon Executive Director Kirsten Fleming and Medal Manufacturer Leslie Jordan Tell the Story of the 2022 Calgary Medals’ Race to the Finish Line. ‘Medal Monday’ was a little sweeter for the 2022 Servus Calgary Marathon participants, which was held on Sunday,… Read more »