The following release is published with permission from ATRA corporate member KINeSYS and features an exciting announcement. KINeSYS announced that its award-winning SPF 50 Fragrance Free Spray Sunscreen is the first-ever sunscreen to be certified with the Informed Sport program. Informed Sport certification provides the highest level of quality assurance by testing every batch of… Read more »
Announcement from American Trail Running Association Double-Track member AdventureCORPS®. Borrego Springs, CA: AdventureCORPS®, Inc. – organizers of the world-famous Badwater® 135 Ultramarathon from Death Valley to Mt. Whitney in July – hosts the Badwater® Salton Sea 81-Mile Ultramarathon annually in late April. First held in 2013, this eleventh edition will take place this weekend on Saturday-Sunday, April… Read more »
Announcement from American Trail Running Association partner US Trail Running Conference (USTRC). Leslie Jordan Apparel is an American Trail Running Association (ATRA) Switchback member and Event Standard Program Partner. Organizers of the US Trail Running Conference presented by Marathon Printing have announced that Leslie Jordan Apparel has renewed as the Official Supplier of Event Apparel for… Read more »
The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Race Series. AVALON, Calif. – This past weekend, over 1,250 participants took part in the 47th annual Catalina Island Marathon. Participants ventured through the scenic trails of Catalina, starting in Two Harbors and finishing in Avalon. The vistas and challenging… Read more »
Announcement from American Trail Running Association (ATRA) Steep and Rocky member and Event Standard Partner Suunto. Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership that will see the two companies work together to contribute to… Read more »
Announcement from American Trail Running Association (ATRA) corporate member Ultra X. Ultra X, a leading organizer of multi-stage ultra-marathons, is thrilled to announce a strategic partnership with Ubigi, making them the Official Cellular Provider for all Ultra X events in 2024. Ubigi, a global leader in eSIM technology, will empower Ultra X athletes with seamless… Read more »
Announcement from longtime American Trail Running Association (ATRA) member INOV8. Photos by: INOV8. History was made at the 2024 Spine Race with winner Jack Scott smashing the course record by more than 10 hours. The INOV8 athlete completed the 268-mile winter race, widely regarded as one of the toughest endurance events in the world, in an… Read more »
Announcement from longtime American Trail Running Association (ATRA) member INOV8. Photos: INOV8. Pioneering sports brand INOV8 have poured 20 years of expertise into creating the ultimate running shoe for muddy hills and trails. The MUDTALON SPEED is the first shoe to launch from a radical new 2024 footwear collection that headlines INOV8’s first-ever rebrand. The… Read more »
Ashworth Awards, a family-owned and operated event awards company based in North Attleboro, MA, is paving the way for a shift to more sustainable running event awards. Since its inception in 1965, Ashworth Awards has taken actions to improve their sustainability efforts as a company, which include sourcing US-made products, reducing packaging materials, and calculating… Read more »
Announcement from longtime American Trail Running Association (ATRA) member VJ North America. Photos: VJ North America. Portland, OR – As the winter chill sets in, VJ North America proudly unveils its newest shoe: the VJ Ace, a winter running shoe engineered for supreme comfort and unparalleled performance in icy conditions with a waterproof upper and… Read more »
The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Race Series. AVALON, Calif. — The Special Events Committee on Catalina Island has welcomed Mike Bone, President and CEO of Spectrum Sports Management, as their new Committee Chair. The committee is dedicated to attracting events to the island, while… Read more »
The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Half Marathon. AVALON, Calif. — The Catalina Island Half Marathon, one of the most popular trail half marathons in California, returned on Nov. 11 for another year of trail racing, bringing together runners from around the country to participate in… Read more »
Announcement from American Trail Running Association (ATRA) Double Track member Life Time Events – Leadville Race Series. Photos by Life Time Events. Leadville, Colo. – The Leadville Trail Marathon and Heavy Half presented by La Sportiva will occur on June 29, 2024 – two weeks later than in previous years. Event owner and producer, Life Time (NYSE: LTH), made the… Read more »
Announcement American Trail Running Association (ATRA) Steep & Rocky member BOA® Fit System. Photos by BOA®. Denver, CO – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The… Read more »
Announcement American Trail Running Association (ATRA) Steep & Rocky member Brooks Running. Photos by Brooks Running. March 31 (Seattle) – Today Brooks Running launched Future Run, an initiative to champion youth and help them discover the lifelong benefits of the run and its community. An evolution of the brand’s current community impact work, Future Run… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is launching a hiking boot ‘dirty double’ to stamp its footprint further into the outdoors market. Largely renowned as an off-road running brand, inov-8 has made giant strides in hiking in recent years with their increasingly popular Graphene-enhanced boots…. Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is heating things up with the launch of a new trail running shoe that is set to get hearts – and legs – racing. The TRAILFLY G 270 V2 is the successor to the TRAILFLY G 270, which in… Read more »
Announcement from American Trail Running Association member Québec Mega Trail. Above photo: Sebastien Durocher. Québec Mega Trail (QMT) is proud to announce that, for the third year in a row, one of its events has been selected to be part of the prestigious Salomon Golden Trail National Series (GTNS). Thanks to a special agreement with… Read more »
Announcement from American Trail Running Association member Spectrum Sports Management, organizers of the Hi-Tec Run Catalina series. 50-mile, 50k race will put daring participants in the running for new belt buckle The first event in the 2023 Hi-Tec Run Catalina series, the Avalon Benefit 50-miler and 50k, will bring trail runners, walkers and hikers to… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. inov-8 is marking the 18th anniversary of its iconic ROCLITE footwear range with the launch of a new shoe that will help off-road runners go further this winter. The pioneering sports brand say their new ROCLITE ULTRA G 320 is specifically designed with the comfort,… Read more »
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