Posts Tagged: Corporate Members

Pikes Peak APEX Announces Partnership with ATRA Member Aravaipa Running

Announcement from American Trail Running Association members Pikes Peak APEX and Aravaipa Running. The APEX and Aravaipa Join Together to Invite Runners to Participate in the 2022 Pikes Peak APEX presented by RockShox Sports Strategies announces a partnership between Pikes Peak APEX and Aravaipa Running that will expand the 4-day event to include running in… Read more »

Ultraverse Supplements – Endurance Focused Nutrition for Trail Runners

Ultraverse

Profile written by American Trail Running Association (ATRA) switchback member Ultraverse Supplements.  When married couple Chase and Casey Hammond signed up for graduate programs in nutrition, they planned on someday opening their own nutrition consultation business. Being a competitive ultrarunner, Chase planned on consulting primarily endurance athletes, and as a result, connected everything he learned… Read more »

ATRA Member ERS Welcomes Salomon As Presenting Sponsor

ERS

Announcement from American Trail Running Association member Endurance Race Series. Salomon is also a long time ATRA member. The Endurance Race Series is excited to introduce and welcome Salomon as the official presenting sponsor to the Endurance Race Series and its Colorado Summer Series. The event schedule includes six (6) different trail races. Five of… Read more »

ATRA Member GO Sleeves Introduces All Natural Recovery Cream

GO Sleeves Trail Runners

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves supports trail runners Joseph Gray, Hillary Allen and Josiah Middaugh. GO Sleeves introduces K-Recover Cream, a potent new topical pre- and post-workout cream to support faster recovery and pain relief for sore joints and muscles. GO Sleeves, the company that introduced the world’s first… Read more »

ATRA Member Catalina Island Marathon To Be California Trail Marathon Championship

Announcement from American Trail Running Association member Spectrum Sports Management. Spectrum Sports Management announces that moving forward the Catalina Island Marathon will be known as the California Trail Marathon Championship. The marathon will continue to take place on Catalina Island with this years date on March 12, 2022. In its 40th year, the Catalina Marathon… Read more »

ATRA Member GO Sleeves Brings Kinesiology Tech To Arms

Go Sleeves

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves supports elite trail runners Joseph Gray, Hillary “Hillygoat” Allen and Trail Blader Zachary Friedley. GO Sleeves introduces a new elbow compression sleeve with kinesiology strips and an elbow strap with acupressure ball to alleviate pain and accelerate recovery for athletes who suffer from Tennis… Read more »

ATRA Member Go Sleeves Signs Elite Skyrunner Hillary “HillyGoat” Allen

Hillary Allen

Announcement from American Trail Running Association member Go Sleeves. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of skyrunner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary Allen into the GO Sleeves family,” said… Read more »

Adaptive “Trail Blader” Zachary Friedley to Speak at the Run Show USA

Adaptive Athletes

Announcement from American Trail Running Association (ATRA) member GO Sleeves. Partnership will focus on forwarding both the GO Sleeve mission to keep every body moving and Friedley’s broader mission to help adaptive athletes enjoy more access to trail running events. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in… Read more »

12th Annual ElliptiGo World Championships & Rally Weekend Recap

ElliptiGO

This past Fall, the elliptical bike community descended on the epicenter of all-things ElliptiGO–Southern California’s headquarters in Solana Beach–for the 12th Annual ElliptiGO World Championships and Rally Weekend. The three-day gathering in late October included a competition, group rides, social gatherings, and an awards ceremony which showcased ElliptiGO enthusiasts from all over the world. The marquee… Read more »

ATRA Member Go Sleeves Signs World Champions Joseph Gray and Josiah Middaugh

Go Sleeves

Announcement from American Trail Running Association member Go Sleeves. Partnership will focus on forwarding the GO Sleeves mission to empower runners at every level to train strong and reach their peak performance. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World… Read more »

Leslie Jordan Announces Their NEW Online Outlet Store

Announcement from American Trail Running Association member Leslie Jordan Inc. Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for… Read more »

ATRA Member inov-8 Raises $29,000 to Help Protect Peatlands

inov-8

Announcement and photos from ATRA member inov-8. American Trail Running Association (ATRA) member inov-8 has donated £22,000 ($29,000) to help protect and restore peatlands – the world’s largest natural terrestrial carbon store. The UK Lake District based brand – who specialize in running, hiking and fitness gear – raised the money through a Green Friday… Read more »

World’s #1 Ranked Trail Runner Courtney Dauwalter Joins LEKI

Courtney Dauwalter

Announcement from American Trail Running Association double-track corporate member LEKI. Photos by Liam Doran. LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established… Read more »

ATRA Member inov-8 to Help Restore Peatlands to Fight Climate Change

For Peat’s Sake

Announcement from long-time American Trail Running Association member inov-8. Photos: Tony Shaw, Cumbria Wildlife Trust and ATRA. inov-8 has turned its back on the potentially lucrative Black Friday sales period and instead launched For Peat’s Sake – a Green Friday campaign in the battle against climate change. The UK Lake District based brand – who… Read more »

ATRA Member LEKI Moves Into the Future With a New Brand Identity

LEKI

Announcement from American Trail Running Association member LEKI. Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022. The relaunch will feature a new… Read more »

ATRA Member Leslie Jordan Announces New Super Soft Tri-Blend Fabric

Leslie Jordan

Announcement from American Trail Running Association member Leslie Jordan Inc. Portland, Oregon based Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that trail race directors can customize completely, and that trail runners will run… Read more »

Skin Cancer Awareness Month Could Save Your Life

Skin Cancer Awareness

In support of May being Skin Cancer Awareness month, Lisa Heggie, co-owner of ATRA member KINeYS Performance Sunscreen, wrote this article to help educate the trail running community about skin cancer facts and tips for prevention. The KINeSYS story is about more than making high quality sunscreen, we exist to play a part in creating… Read more »

ATRA Member Spartan Trail US Championship Coming to Fayetteville

Spartan Trail

Announcement from American Trail Running Association (ATRA) Spartan Trail. ATRA partner US Trail Running Conference will host its 2021 edition in Fayetteville, Arkansas that same week. In partnership with Experience Fayetteville, Spartan Trail gives its first step towards their full induction into the trail running world on October 30-31, 2021. The picturesque trail town of… Read more »

ATRA Member Inov-8 Opens Its First Brand Store In U.K. Lake District

inov-8

Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »

Inov-8 Founder Wayne Edy is Back and Preparing New World-First Shoe

Wayne Edy

Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »