Posts Categorized: Members

Tailwind Nutrition Will Fuel Runners of the Hardrock 100 Mile Endurance Run as the Official Nutrition Sponsor

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Announcement from Tailwind Nutrition and American Trail Running Association (ATRA) member Hardrock 100 Mile Endurance Run. Durango, Colorado — Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will… Read more »

Leadville Race Series 2023 Lead Challenge Kicks Off

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Announcement from American Trail Running Association (ATRA) Double Track member Life Time Events – Leadville Race Series. Photos by Life Time Events. This weekend’s marathon will also kick off the Lead Challenge, a progressive series of trail runs and mountain bike events ranging from 26.2 to 100 miles for a total of 282.4 miles. Racers must complete each… Read more »

Leadville Race Series Announces Mosquito Pass Course Change

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Announcement from American Trail Running Association (ATRA) Double Track member Life Time Events – Leadville Race Series. Photos by Life Time Events. The Leadville Race Series crew has been putting in the work on Mosquito Pass (which sits at 13,185 feet) for this Saturday. However, despite their best efforts to clear Mosquito Pass, Mother Nature has prevailed with… Read more »

Dean Karnazes is the new Ambassador of Greek Tourism

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Greek-American ultramarathoning legend Constantine “Dean” Karnazes (a long-time ATRA member) has been appointed by the Greek Ministry of Tourism as the Ambassador of Greek Tourism for the promotion of sports tourism, physical wellness and the Greek Mediterranean diet. This announcement has been provided by ActiveMedia Group in Athens, Greece. The Title The title is awarded… Read more »

California’s Original Ultra-trail Race Adapts After Heavy Storms

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Announcement from American Trail Running Association member Spectrum Sports. Shelby Farrell, Caitlin Healey, Cory Mayfield and Paul Sinclair Top The Podium At 42nd Annual Avalon 50 The 2023 Hi-Tec Run Catalina series kicked off this weekend with the 42nd Annual Avalon Benefit 50-miler and 50K. Runners took on the scenic and challenging courses, which organizers… Read more »

American Dani Moreno Takes Third At Marathon du Mont-Blanc

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Announcement from the Golden Trail World Series presented by longtime American Trail Running Association member Salomon. Photos: @jsaragossa. A new race route and new winners! After 42 kilometers of grinding effort, Jonathan Albon (Team The North Face, Great Britain) and Sara Alonso (Team Salomon, Spain) win the Marathon du Mont-Blanc, with its new 2022 version… Read more »

Canicross: Trail Racing with your four-legged friend

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Brian Thomas, founder of Kenosha Running Company, Inc., an American Trail Running Association specialty run store member, writes about the origins of Canicross and provides tips to get you started. Canicross is a word that most have never heard, and if they have, they have no idea what it means! I fell into this category… Read more »

Inov-8 Runner to Attempt Appalachian Trail World Record

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Inov-8 is a long time American Trail Running Association corporate member. British athlete Kristian Morgan is aiming to set a new world record for running the iconic 2,189-mile Appalachian Trail in the fastest known time. Starting on July 1st, the inov-8 ambassador hopes to break the highly sought-after speed record of 41 days, 7 hours… Read more »

Using poles for a more efficient trail running experience

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Poles can greatly add to a more efficient trail running experience, primarily while walking on uphills. Poles are especially useful in longer in trail running races with lots of sustained or steep terrain. Walking with poles can be a good way to conserve leg power as it allows athletes to engage otherwise unused muscles in… Read more »

Trail Stewardship: Leaving a Lasting Legacy is our theme for 2018

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We’re proud to announce our theme for 2018 – Trail Stewardship: Leaving a Lasting Legacy.  This initiative builds on our 2017 theme – Community: Building Trail Running Connections. One of the keystones of this year’s theme is the land on which we run. “It is imperative that we all work together to take care of… Read more »

ATRA board member Tom Sobal honored in Colorado

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On April 5, American Trail Running Association advisor Tom Sobal was inducted into the 2017 Colorado Running Hall of Fame during an evening ceremony in Denver. This tall and lean, soft-spoken athlete sporting a full beard and long braided pony tail said from the dais when receiving his award, “I’m honored and humbled and I… Read more »

Are you a trail running community builder? Join our Trail Ambassador Program

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As part of our theme for 2017; “Community: Building Trail Running Connections“, the American Trail Running Association (ATRA) introduces its new Trail Ambassador Program. Starting in January 2017, we will select individuals who do amazing things in their community, whether it be local, regional, or national, to “build trail running connections.” This could include starting a… Read more »

New Book, Grand Trail, Celebrates the Ultrarunning Lifestyle

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Press release from ATRA corporate member VeloPress. A new book, Grand Trail: A Magnificent Journey to the Heart of Ultrarunning and Racing, shares the stunning beauty and raw emotions of ultrarunning, paying tribute to the passion and splendor of the sport and lifestyle. Filled with powerful photographs and intimate stories from brothers Frederic and Alexis… Read more »

Re-introducing your ATRA staff members!

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This announcement about ATRA staff was written by Nancy Hobbs, Executive Director & Founder, American Trail Running Association. Learn even more about Nancy in this recent WeRunFar profile with ATRA member iRunFar.  Photo above by Robert Rhodes. We are growing and we thank you for being part of our success! As such, I wanted to take this… Read more »

American Trail Running Association introduces newest team member

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Colorado Springs, CO — The American Trail Running Association (ATRA), welcomes Peter Maksimow at the newest member of the ATRA team. In his role as Outreach and Partnership Specialist, Maksimow will create opportunities and develop relationships with races, clubs, and corporations and will work on special projects and programs to help grow and expand the… Read more »

ALTRA Footwear continues sponsorship of Runner’s World Half & Festival

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The following press release is from ATRA Switchback Corporate Member ALTRA Footwear. ATRA will be attending the 2016 Runner’s World Half & Festival on Oct. 14-16, 2016 in Bethlehem, PA. ALTRA Footwear Signs Long-Term Extension with Runner’s World To Continue as Presenting Sponsor of Runner’s World Half & Festival EMMAUS, PA – January 7, 2016… Read more »

Seasick Marketing Announces New Trail Race, Launches Registration

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The following press release is from ATRA corporate member Seasick Sports Marketing. Seasick Marketing Announces New Trail Race, Launches Registration January 5th, 2016 (Del Mar, CA)- Seasick Sports Marketing Group, a Del Mar based Event Management Company, is excited to announce the launch of their 2016 event schedule with the addition of a new trail… Read more »

Welcome Double-track – ATRA adds a new corporate membership category

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Written by Nancy Hobbs, Executive Director, American Trail Running Association. Photo by Ultra Trail del Mugello. Welcome Double-track – ATRA adds a new corporate membership category Colorado Springs, CO — In an effort to fill a void in its corporate membership categories, the American Trail Running Association (ATRA) will offer a double-track membership in 2016…. Read more »