Posts Categorized: Members

Using poles for a more a efficient trail running experience

Poles can greatly add to a more efficient trail running experience, primarily while walking on uphills. Poles are especially useful in longer in trail running races with lots of sustained or steep terrain. Walking with poles can be a good way to conserve leg power as it allows athletes to engage otherwise unused muscles in… Read more »

Trail Stewardship: Leaving a Lasting Legacy is our theme for 2018

We’re proud to announce our theme for 2018 – Trail Stewardship: Leaving a Lasting Legacy.  This initiative builds on our 2017 theme – Community: Building Trail Running Connections. One of the keystones of this year’s theme is the land on which we run. “It is imperative that we all work together to take care of… Read more »

ATRA board member Tom Sobal honored in Colorado

On April 5, American Trail Running Association advisor Tom Sobal was inducted into the 2017 Colorado Running Hall of Fame during an evening ceremony in Denver. This tall and lean, soft-spoken athlete sporting a full beard and long braided pony tail said from the dais when receiving his award, “I’m honored and humbled and I… Read more »

Are you a trail running community builder? Join our Trail Ambassador Program

As part of our theme for 2017; “Community: Building Trail Running Connections“, the American Trail Running Association (ATRA) introduces its new Trail Ambassador Program. Starting in January 2017, we will select individuals who do amazing things in their community, whether it be local, regional, or national, to “build trail running connections.” This could include starting a… Read more »

New Book, Grand Trail, Celebrates the Ultrarunning Lifestyle

Press release from ATRA corporate member VeloPress. A new book, Grand Trail: A Magnificent Journey to the Heart of Ultrarunning and Racing, shares the stunning beauty and raw emotions of ultrarunning, paying tribute to the passion and splendor of the sport and lifestyle. Filled with powerful photographs and intimate stories from brothers Frederic and Alexis… Read more »

Re-introducing your ATRA staff members!

This announcement about ATRA staff was written by Nancy Hobbs, Executive Director & Founder, American Trail Running Association. Learn even more about Nancy in this recent WeRunFar profile with ATRA member iRunFar.  Photo above by Robert Rhodes. We are growing and we thank you for being part of our success! As such, I wanted to take this… Read more »

American Trail Running Association introduces newest team member

Colorado Springs, CO — The American Trail Running Association (ATRA), welcomes Peter Maksimow at the newest member of the ATRA team. In his role as Outreach and Partnership Specialist, Maksimow will create opportunities and develop relationships with races, clubs, and corporations and will work on special projects and programs to help grow and expand the… Read more »

ALTRA Footwear continues sponsorship of Runner’s World Half & Festival

The following press release is from ATRA Switchback Corporate Member ALTRA Footwear. ATRA will be attending the 2016 Runner’s World Half & Festival on Oct. 14-16, 2016 in Bethlehem, PA. ALTRA Footwear Signs Long-Term Extension with Runner’s World To Continue as Presenting Sponsor of Runner’s World Half & Festival EMMAUS, PA – January 7, 2016… Read more »

Seasick Marketing Announces New Trail Race, Launches Registration

The following press release is from ATRA corporate member Seasick Sports Marketing. Seasick Marketing Announces New Trail Race, Launches Registration January 5th, 2016 (Del Mar, CA)- Seasick Sports Marketing Group, a Del Mar based Event Management Company, is excited to announce the launch of their 2016 event schedule with the addition of a new trail… Read more »