Posts Tagged: Corporate Members

12th Annual ElliptiGo World Championships & Rally Weekend Recap

ElliptiGO

This past Fall, the elliptical bike community descended on the epicenter of all-things ElliptiGO–Southern California’s headquarters in Solana Beach–for the 12th Annual ElliptiGO World Championships and Rally Weekend. The three-day gathering in late October included a competition, group rides, social gatherings, and an awards ceremony which showcased ElliptiGO enthusiasts from all over the world. The marquee… Read more »

ATRA Member Go Sleeves Signs World Champions Joseph Gray and Josiah Middaugh

Go Sleeves

Announcement from American Trail Running Association member Go Sleeves. Partnership will focus on forwarding the GO Sleeves mission to empower runners at every level to train strong and reach their peak performance. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World… Read more »

Leslie Jordan Announces Their NEW Online Outlet Store

Announcement from American Trail Running Association member Leslie Jordan Inc. Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for… Read more »

ATRA Member inov-8 Raises $29,000 to Help Protect Peatlands

inov-8

Announcement and photos from ATRA member inov-8. American Trail Running Association (ATRA) member inov-8 has donated £22,000 ($29,000) to help protect and restore peatlands – the world’s largest natural terrestrial carbon store. The UK Lake District based brand – who specialize in running, hiking and fitness gear – raised the money through a Green Friday… Read more »

World’s #1 Ranked Trail Runner Courtney Dauwalter Joins LEKI

Courtney Dauwalter

Announcement from American Trail Running Association double-track corporate member LEKI. Photos by Liam Doran. LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established… Read more »

ATRA Member inov-8 to Help Restore Peatlands to Fight Climate Change

For Peat’s Sake

Announcement from long-time American Trail Running Association member inov-8. Photos: Tony Shaw, Cumbria Wildlife Trust and ATRA. inov-8 has turned its back on the potentially lucrative Black Friday sales period and instead launched For Peat’s Sake – a Green Friday campaign in the battle against climate change. The UK Lake District based brand – who… Read more »

ATRA Member LEKI Moves Into the Future With a New Brand Identity

LEKI

Announcement from American Trail Running Association member LEKI. Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022. The relaunch will feature a new… Read more »

ATRA Member Leslie Jordan Announces New Super Soft Tri-Blend Fabric

Leslie Jordan

Announcement from American Trail Running Association member Leslie Jordan Inc. Portland, Oregon based Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that trail race directors can customize completely, and that trail runners will run… Read more »

Skin Cancer Awareness Month Could Save Your Life

Skin Cancer Awareness

In support of May being Skin Cancer Awareness month, Lisa Heggie, co-owner of ATRA member KINeSYS Performance Sunscreen, wrote this article to help educate the trail running community about skin cancer facts and tips for prevention. The KINeSYS story is about more than making high quality sunscreen, we exist to play a part in creating… Read more »

ATRA Member Spartan Trail US Championship Coming to Fayetteville

Spartan Trail

Announcement from American Trail Running Association (ATRA) Spartan Trail. ATRA partner US Trail Running Conference will host its 2021 edition in Fayetteville, Arkansas that same week. In partnership with Experience Fayetteville, Spartan Trail gives its first step towards their full induction into the trail running world on October 30-31, 2021. The picturesque trail town of… Read more »

ATRA Member Inov-8 Opens Its First Brand Store In U.K. Lake District

inov-8

Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »

Inov-8 Founder Wayne Edy is Back and Preparing New World-First Shoe

Wayne Edy

Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »

ATRA Member inov-8 Donates Over $12,000 For Planting New Trees

inov-8

Announcement from Lake District (United Kingdom) based inov-8, a long time member of the American Trail Running Association. inov-8 has donated $12,800 (£9,600) towards the planting of new trees and the restoration of peat habitats in the battle against climate change. The Lake District based brand – who specialize in trail running, hiking and fitness… Read more »

ATRA Member inov-8 Goes Green for Black Friday

Announcement from long-time American Trail Running Association (ATRA) member inov-8. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees. The Lake District based brand – who specialize in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a… Read more »

Trail Running in the Sun: Protection with Sunscreen is Paramount

Written by Lisa Heggie for the spring 2020 edition of our Trail Times newsletter. Lisa is co-owner of  KINeSYS, an American Trail Running Association corporate member. For those of us who hear the call of trails, there is complete certainty in what moves our soul. We love the outdoors, we are drawn to the mountains,… Read more »

ATRA Member Balega Socks Brings New Spring Colors to the Trails

Press release from American Trail Running Association corporate member Balega. Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores… Read more »

Tailwind Nutrition’s Maggie Guterl Makes History at Big’s Backyard Ultra

Press release from American Trail Running Association corporate member Tailwind Nutrition. Guterl, who manages Tailwind’s events and athletes, is the first woman to win the brutal Big’s Backyard Ultra. Photo above by Bill Schultz via U.S. National 24 Hour Running Team. Durango, Colorado – Maggie Guterl, Athlete and Events Manager for Tailwind Nutrition, has made history… Read more »

LPTent USA joins our Event Standards Partner Program

In 2012 the American Trail Running Association introduced its Event Standards Program, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event. “LPTent USA is a perfect fit as a partner in our Event Standards Program,” said… Read more »

Leslie Jordan, INC. Announces Expansion into Medals & Medallions

Press release from ATRA corporate member Leslie Jordan, Inc. Portland, OR – Leslie Jordan, Inc. is proud to announce it’s recent expansion to include design and manufacturing of event Medals and Medallions. In addition to providing race day apparel, the decision to include Medals was generated by customers need. “We recognize that many Race Directors… Read more »