Posts Tagged: Corporate Members

ATRA Member Inov-8 Opens Its First Brand Store In U.K. Lake District


Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »

Inov-8 Founder Wayne Edy is Back and Preparing New World-First Shoe

Wayne Edy

Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »

ATRA Member inov-8 Donates Over $12,000 For Planting New Trees


Announcement from Lake District (United Kingdom) based inov-8, a long time member of the American Trail Running Association. inov-8 has donated $12,800 (£9,600) towards the planting of new trees and the restoration of peat habitats in the battle against climate change. The Lake District based brand – who specialize in trail running, hiking and fitness… Read more »

ATRA Member inov-8 Goes Green for Black Friday

Announcement from long-time American Trail Running Association (ATRA) member inov-8. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees. The Lake District based brand – who specialize in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a… Read more »

Trail Running in the Sun: Protection with Sunscreen is Paramount

Written by Lisa Heggie for the spring 2020 edition of our Trail Times newsletter. Lisa is co-owner of  KINeSYS, an American Trail Running Association corporate member. For those of us who hear the call of trails, there is complete certainty in what moves our soul. We love the outdoors, we are drawn to the mountains,… Read more »

ATRA Member Balega Socks Brings New Spring Colors to the Trails

Press release from American Trail Running Association corporate member Balega. Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores… Read more »

Tailwind Nutrition’s Maggie Guterl Makes History at Big’s Backyard Ultra

Press release from American Trail Running Association corporate member Tailwind Nutrition. Guterl, who manages Tailwind’s events and athletes, is the first woman to win the brutal Big’s Backyard Ultra. Photo above by Bill Schultz via U.S. National 24 Hour Running Team. Durango, Colorado – Maggie Guterl, Athlete and Events Manager for Tailwind Nutrition, has made history… Read more »

LPTent USA joins our Event Standards Partner Program

In 2012 the American Trail Running Association introduced its Event Standards Program, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event. “LPTent USA is a perfect fit as a partner in our Event Standards Program,” said… Read more »

Leslie Jordan, INC. Announces Expansion into Medals & Medallions

Press release from ATRA corporate member Leslie Jordan, Inc. Portland, OR – Leslie Jordan, Inc. is proud to announce it’s recent expansion to include design and manufacturing of event Medals and Medallions. In addition to providing race day apparel, the decision to include Medals was generated by customers need. “We recognize that many Race Directors… Read more »