Posts Categorized: Corporate Members

Destination Trail Running – Tanzania’s Kilimasai Marathon

Tanzania

Written by trail runner Victor Tsue from Tanzania. Victor finished 2nd in the 2022 Kilimasai Marathon in 6:25:21. Event organizers WILDmarathon are members of the American Trail Running Association. I am going to tell my experience in the first edition of the Kilimasai Marathon in Tanzania, which took place on July 31, 2022. To begin… Read more »

Altra Debuts Its First Trail Shoe Featuring the BOA® Fit System

BOA

Announcement from American Trail Running Association member BOA® Technology. Customization meets speed with the Mont Blanc BOA® trail runner. Altra, a leading innovator in performance running, launches the Mont Blanc BOA® trail runner, the first Altra shoe to feature a BOA® Fit System for a secure, personalized fit. The all-new Mont Blanc BOA® is designed… Read more »

Kodiak Ultra Marathons Kick Off August 19 with Presenting Sponsor CRAFT Sportswear

Spartan Trail Kodiak

Announcement from American Trail Running Association member CRAFT Sportswear. Above photo: Howie Stern. This August, Kodiak Ultra Marathons will once again kick off in Big Bear Lake, California. More than 2,500 people, including runners, volunteers, and spectators, are expected to turn out for this live all-community event August 19-20, 2022. The Kodiak Ultra Marathons event… Read more »

ATRA Member ElliptiGO Launches Virtual Ride & Fundraiser

ElliptiGO

Announcement from American Trail Running Association member ElliptiGO®. ElliptiGO® Launches Virtual Ride & Fundraiser and Limited-Edition Bikes Benefiting Stand Up To Cancer® ElliptiGO, the world leader and pioneer of both elliptical and stand up cycling, is rallying riders across the globe to make miles into meaningful contributions for Stand Up To Cancer® (SU2C). The ElliptiGO… Read more »

Independence Day Kick-off at the Dynafit Vail HillClimb

It’s July and that means trail, mountain and ultra running are in full swing both nationally and internationally! On July 2nd on the U.S. east coast, the USATF Mountain Running Championships at Whiteface Mountain in New York’s Adirondack Mountains decided the US Mountain Running Team, as Tabor Hemming and Andy Wacker captured national championship titles…. Read more »

ATRA Member Leslie Jordan Delivers for 58th Calgary Marathon

Announcement from American Trail Running Association member Leslie Jordan Inc. Partnering Together – Calgary Marathon Executive Director Kirsten Fleming and Medal Manufacturer Leslie Jordan Tell the Story of the 2022 Calgary Medals’ Race to the Finish Line. ‘Medal Monday’ was a little sweeter for the 2022 Servus Calgary Marathon participants, which was held on Sunday,… Read more »

ATRA Member LEKI Introduces First Trail Running-Specific Poles

LEKI

Announcement from American Trail Running Association member LEKI. Top ultrarunners choose the LEKI UltraTrail FX.One Superlite pole to race this Summer. LEKI has unveiled a completely new trail running pole collection featuring the Trail Shark Grip – the first grip-strap system developed specifically for trail running. Unlike other companies that market trekking/hiking poles for running,… Read more »

World Premiere of Born to Adapt Documentary During Run Show USA

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that sponsored partner and trail runner Zachary Friedley will speak at Run Show USA – Chicago: June 4-5, about about the story behind… Read more »

Pikes Peak APEX Announces Partnership with ATRA Member Aravaipa Running

Announcement from American Trail Running Association members Pikes Peak APEX and Aravaipa Running. The APEX and Aravaipa Join Together to Invite Runners to Participate in the 2022 Pikes Peak APEX presented by RockShox Sports Strategies announces a partnership between Pikes Peak APEX and Aravaipa Running that will expand the 4-day event to include running in… Read more »

ATRA Member Inov-8 Launch Ultimate Road-to-Trail Shoe

inov-8

Announcement from American Trail Running Association member inov-8. Pioneering sports brand inov-8 is launching its first road-to-trail running shoe featuring Graphene, the world’s strongest material. The new PARKCLAW G 280 is designed to give runners more confidence to turn off the road and discover the joys of trails. The shoe goes on pre-sale today ahead… Read more »

Ultraverse Supplements – Endurance Focused Nutrition for Trail Runners

Ultraverse

Profile written by American Trail Running Association (ATRA) switchback member Ultraverse Supplements.  When married couple Chase and Casey Hammond signed up for graduate programs in nutrition, they planned on someday opening their own nutrition consultation business. Being a competitive ultrarunner, Chase planned on consulting primarily endurance athletes, and as a result, connected everything he learned… Read more »

Living it up at the Catalina Island Marathon

Catalina Island Marathon

There were three situations that initially introduced me to Catalina Island: a high school running camp, Mike Shafai and the Eagles song “Hotel California.” I was first introduced to the island when I attended a Runner’s Workshop cross country camp the summer before my senior year of high school. The diverse beauty and challenging terrain… Read more »

ATRA Member ERS Welcomes Salomon As Presenting Sponsor

ERS

Announcement from American Trail Running Association member Endurance Race Series. Salomon is also a long time ATRA member. The Endurance Race Series is excited to introduce and welcome Salomon as the official presenting sponsor to the Endurance Race Series and its Colorado Summer Series. The event schedule includes six (6) different trail races. Five of… Read more »

ATRA Member GO Sleeves Introduces All Natural Recovery Cream

GO Sleeves Trail Runners

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves supports trail runners Joseph Gray, Hillary Allen and Josiah Middaugh. GO Sleeves introduces K-Recover Cream, a potent new topical pre- and post-workout cream to support faster recovery and pain relief for sore joints and muscles. GO Sleeves, the company that introduced the world’s first… Read more »

Badwater Cape Fear Ultramarathon Returns to Bald Head Island

Badwater Cape Fear

Announcement from American Trail Running Association member AdventureCORPS®. The BADWATER® ultra running experience returns to the East Coast when the eighth BADWATER CAPE FEAR race takes place on Bald Head Island, North Carolina on Saturday, March 19, 2022. Since 2014, the race has raised over $120,000 for Bald Head Island Conservancy. With 50 km and… Read more »

ATRA Member Catalina Island Marathon To Be California Trail Marathon Championship

Announcement from American Trail Running Association member Spectrum Sports Management. Spectrum Sports Management announces that moving forward the Catalina Island Marathon will be known as the California Trail Marathon Championship. The marathon will continue to take place on Catalina Island with this years date on March 12, 2022. In its 40th year, the Catalina Marathon… Read more »

ATRA Member GO Sleeves Brings Kinesiology Tech To Arms

Go Sleeves

Announcement from American Trail Running Association member GO Sleeves. GO Sleeves supports elite trail runners Joseph Gray, Hillary “Hillygoat” Allen and Trail Blader Zachary Friedley. GO Sleeves introduces a new elbow compression sleeve with kinesiology strips and an elbow strap with acupressure ball to alleviate pain and accelerate recovery for athletes who suffer from Tennis… Read more »

Keep Running All Winter Long With Traction From inov-8

inov-8 X-TALON

The new inov-8 X-TALON ULTRA 260 V2 Gets A Grip on Mud, Sand and Snow. Runners can find it hard to get out the door when the weather gets frightening and the trails get messy. Fortunately, there are shoes available to help you keep “the rubber side down.” Born in the British Lake District, ATRA… Read more »

Spartan Trail World Championship Season Two Announced

Spartan Trail

Announcement from American Trail Running Association member Spartan Trail. Photo above: Carlos Diaz Recio. Nine events across the world, $225,000 in prize money, distances from 30 km to 100 miles. Spartan, the world’s leading endurance sports and wellness brand, continues its growth in the trail running market launching season two of the Spartan Trail World… Read more »

ATRA Member Go Sleeves Signs Elite Skyrunner Hillary “HillyGoat” Allen

Hillary Allen

Announcement from American Trail Running Association member Go Sleeves. GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of skyrunner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary Allen into the GO Sleeves family,” said… Read more »