Press release from American Trail Running Association (ATRA) corporate member BOA® Technology. Saucony is also an ATRA corporate member. BOA Strengthens athlete Pioneer Program, Re-signs Trail runners Dominic and Katie Grossman, Adds Grayson Murphy to Roster. DENVER, CO. – BOA® Technology announces renewed contracts and athlete additions to its Pioneer Program for the 20-21 season…. Read more »
Announcement from American Trail Running Association (ATRA) corporate member Salomon Running. The Golden Trail World Series (GTWS), now in its third year of existence, announced tentative plans for an altered 2020 race format. Due to the current COVID-19 pandemic, sports competitions and leagues around the world have been forced to adapt and that has also… Read more »
Tayte Pollmann’s articles are supported by American Trail Running Association corporate member Nike Trail Running. You can follow Tayte’s adventures on Facebook, Twitter and Instagram. If you liked this article, read even more of Tayte’s articles on our website. ElliptiGO is an American Trail Running Association corporate member and has provided products free of charge…. Read more »
Press release from American Trail Running Association corporate member LEKI USA. LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark, starring four LEKI-sponsored women athletes all with unique paths to the outdoors. Ski mountaineer Caroline Gleich, ski racer Mikaela Shiffrin, trail & ultrarunner Meredith Edwards… Read more »
We’re excited to partner with American Trail Running Association (ATRA) corporate member Lifelong Endurance and Denver, Colorado based Coach Andrew Simmons to give away 90 days of one to one coaching. You must be an ATRA member to be eligible. Check out our Membership page to join now. Here’s how this coaching giveaway works in… Read more »
The American Trail Running Association (ATRA) welcomes GU Energy Labs as a brand partner in our Event Standards Program. The ATRA Event Standards Program debuted in 2012 and includes vendors and suppliers as partners to assist trail race directors in meeting our 15 criteria necessary for staging a safe and well-organized event. As part of… Read more »
Press release from American Trail Running Association member Tailwind Nutrition. Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits… Read more »
Information from the Endurance Sports Coalition, a group of over 500 organizations including several dozen ATRA members and partners. The COVID-19 pandemic forced the immediate cancellation or postponement of every trail running and endurance event across the United States for the foreseeable future. Like many sectors of the economy, trail running and endurance sports are… Read more »
The American Trail Running Association has a long relationship with Leslie Jordan (pictured above), both professionally and personally with our founder Nancy Hobbs. “I met Leslie in the 80s, shortly after the 1986 launch of her business, and we have been friends ever since,” said ATRA executive director Nancy Hobbs. “I remember meeting Leslie and… Read more »
Swiftwick socks reviewed by Colorado Springs’ trail runner Dreama Walton who was a member of ATRA’s 2017 Pikes Peak Trekker team and put these socks to the test during her runs and in-home strength training routines. Swiftwick is an American Trail Running Association corporate member and provided these socks for review. VIBE I first tried… Read more »
Press release from American Trail Running Association (ATRA) corporate member Leslie Jordan, Inc.. Leslie Jordan, Inc., ever the leader in high-quality performance and lifestyle gear for endurance events, has another trick up their sleeve! The company’s RACE WRAPS are more than just face shields and headbands – they can be easily transformed into face masks… Read more »
Written by Lisa Heggie for the spring 2020 edition of our Trail Times newsletter. Lisa is co-owner of KINeSYS, an American Trail Running Association corporate member. For those of us who hear the call of trails, there is complete certainty in what moves our soul. We love the outdoors, we are drawn to the mountains,… Read more »
Press release from American Trail Running Association corporate member Balega. Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores… Read more »
Press release from ATRA partner US Trail Running Conference. Spartan Trail is an ATRA corporate member. Over 20 Spartan Trail events can be found on our event calendar. World’s largest OCR and endurance brand becomes presenting sponsor for trail runner segment of the 2020 US Trail Running Conference. Active at Altitude, organizers of the US… Read more »
Announcement from American Trail Running Association partner US Trail Running Conference. The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the 2020 event. This announcement marks a renewal of the sponsorship that is now… Read more »
Press release from American Trail Running Association member Spartan Trail. Headlines: Europe, Asia Pacific and the Americas to Host Trail Running Events from 21k to 100k; $270,000 Prize Purse up for Grabs; Spartan Appoints Patagonia Run CEO Mariano Alvarez as Spartan Trail CEO. Spartan, the world’s largest endurance brand, has partnered with established trail running… Read more »
The American Trail Running Association (ATRA) is partnering with UltraSignup to be our preferred registration provider and a member of our Event Standards Program. The Event Standards Program debuted in 2012, and includes a group of quality vendors and supplier partners to help trail race directors meet our 15 criteria necessary for staging a safe… Read more »
Press release from American Trail Running Association member Spectrum Sports Management. Renowned record-breaking marathoner and ultra-marathoner and NATHAN sports athlete Michael Wardian will run in the Catalina Island Marathon on Saturday, March 14, 2020, in Avalon, CA. Wardian will look to add to an impressive running resume, which includes world records for the fastest time… Read more »
Press release from American Trail Running Association member Spectrum Sports Management, organizers of the Catalina Island Marathon. Spectrum Sports Management has applied for certification from Council for Responsible Sport for their Catalina Island Marathon. Responsible Sport certified events are some of the world’s leading examples of responsible sport in action, supporting sustainability and environmental consciousness…. Read more »
Press release from American Trail Running Association corporate member Leslie Jordan, Inc., provider of cutting-edge products, exceptional customer service, and a renewed focus on eco-friendly options for trail running events. Leslie Jordan is also a preferred supplier for our Event Standards Program. The longtime leader in providing high-quality performance and lifestyle gear for endurance events,… Read more »
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