Posts Categorized: Corporate Members

The inov-8 Descent Race Returns to Kitzbühel Austria

Announcement from American Trail Running Association member inov-8. Photos: Michael Werlberger. The inov-8 Descent Race down the world’s most notorious ski slope returns to Kitzbühel in October with an exciting new uphill twist to its format. Featuring an insanely steep gradient of 80%, the legendary Streif – on the Hahnenkamm mountain in Austria – is… Read more »

Marathon du Mont Blanc Next Stop for Golden Trail World Series

Marathon du Mont Blanc

Announcement from the Golden Trail World Series supported by Salomon. Salomon is an American Trail Running Association (ATRA) corporate member. Photo above: Martina Valmassoi. Marathon du Mont Blanc hosts the second stage of the 2021 Golden Trail World Series Race day is July 4th 2021, Start-time 6:00 AM, 23 miles, 8,628 feet of climb, 5,905… Read more »

Saucony Signs Trail Runner Katie Asmuth

katie asmuth

Announcement from American Trail Running Association corporate member Saucony. Saucony furthered its commitment to trail running with the signing of American ultrarunner Katie Asmuth, recent winner of the 2021 Bandera 100K. With the win, she will run in the Western States 100-Mile Endurance Run starting tomorrow, June 26 in Olympic Valley, California. Saucony’s ambassador trail… Read more »

2021 Golden Trail World Series Kicks Off June 13 In Spain

Announcement from the Golden Trail World Series (GTWS) Supported by American Trail Running Association member Salomon. Above photo credit: Athlete Rachel Drake | GoldenTrailSeries | Azores Trail Race | Martina Valmassoi. The countdown to the first race of the 2021 Golden Trail World Series (GTWS) series has started and elite trail runners are ready to… Read more »

UK Trail Runner Sets Record Plogging Across Northern England

Damian Hall

Announcement from American Trail Running Association member inov-8. Photos: Leo Francis / www.inov-8.com. Ultramarathon runner Damian Hall has set a new record time for “plogging” the 185-mile Wainwright’s Coast to Coast route. Running west to east, from St Bees on the Irish Sea coastline to Robin Hood’s Bay on the shores of the North Sea,… Read more »

ATRA Member Leslie Jordan Announces New Super Soft Tri-Blend Fabric

Leslie Jordan

Announcement from American Trail Running Association member Leslie Jordan Inc. Portland, Oregon based Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that trail race directors can customize completely, and that trail runners will run… Read more »

California’s Run Catalina Island Events Are Back!

Announcement from long-time American Trail Running Association member Spectrum Sports, organizers of the Catalina Island Marathon. We are excited to announce the return of Run Catalina this fall. We have been working very closely with the state of California and the state health officials and we’re very excited to see the new Guidelines for Community… Read more »

First-Timer at The ATRA Exclusive Salomon Ultra Glide Demo

Ultra Glide

This past Saturday I attended my first-ever “shoe demo” event organized by ATRA member Salomon to preview its new Ultra Glide trail shoe in Colorado Springs, Colorado. This event provided the rare opportunity for American Trail Running Association followers to test the upcoming Salomon Ultra Glide shoe, set to launch August 1, 2021. Attendees were… Read more »

Inside the La Sportiva Cyklon with BOA’s Dan Feeney, Ph.D.

Cyklon

Tayte Pollmann interviewed Dan Feeney, Ph.D., manager of biomechanics research engineering at the Performance Fit Lab at BOA Headquarters in Denver, about the new La Sportiva Cyklon. This new trail shoe, similar to previous BOA-powered trail running shoes, includes the patented fitting technology, the BOA® Fit System, which incorporates “a micro-adjustable dial, super-strong lightweight laces,… Read more »

AdventureCORPS Announces Joe Nimble as the Official Shoe of Badwater

Joe Nimble

Announcement from American Trail Running Association member AdventureCORPS®. AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has… Read more »

Skin Cancer Awareness Month Could Save Your Life

Skin Cancer Awareness

In support of May being Skin Cancer Awareness month, Lisa Heggie, co-owner of ATRA member KINeSYS Performance Sunscreen, wrote this article to help educate the trail running community about skin cancer facts and tips for prevention. The KINeSYS story is about more than making high quality sunscreen, we exist to play a part in creating… Read more »

ATRA Member Spartan Trail US Championship Coming to Fayetteville

Spartan Trail

Announcement from American Trail Running Association (ATRA) Spartan Trail. ATRA partner US Trail Running Conference will host its 2021 edition in Fayetteville, Arkansas that same week. In partnership with Experience Fayetteville, Spartan Trail gives its first step towards their full induction into the trail running world on October 30-31, 2021. The picturesque trail town of… Read more »

ATRA Member Inov-8 Opens Its First Brand Store In U.K. Lake District

inov-8

Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »

ATRA Member Spartan Trail World Championship Continues at Argentina’s Patagonia Run

Spartan Trail

Announcement from American Trail Running Association member Spartan Trail. Images by Fotos de Aventura. Last weekend was huge for Argentina’s trail running scene with Patagonia Run’s event in the stunning mountain village of San Martín de los Andes, in Argentina’s Northern Patagonia. Following COVID-19 guidelines and protocols from the local and national authorities, Patagonia Run… Read more »

ATRA Member GU Energy Labs® and TerraCycle® Celebrate Recycling Milestone

Gu Energy

Announcement from American Trail Running Association member GU Energy Labs. Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle® celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through their Performance Nutrition Recycling Program and a donation to-date of $19,000 to schools and nonprofit… Read more »

Behind The La Sportiva Cyklon Development With BOA’s Dan Feeney, Ph.D.

Cyklon

American Trail Running Association member BOA® Technology is continuing to push boundaries in trail running shoe technology with the release of the upcoming La Sportiva Cyklon. This new model, similar to previous BOA-powered trail running shoes, includes the patented fitting technology, the BOA® Fit System, which incorporates “a micro-adjustable dial, super-strong lightweight laces, and low-friction… Read more »

ATRA Member BOA® Technology Announces White Paper on Improved Performance

BOA Technology

Announcement from American Trail Running Association corporate member BOA® Technology. Second white paper publishes detailed data on how athlete performance is improved with the BOA Fit System. BOA® Technology announces the publication of a second peer-reviewed white paper by Footwear Science that further validates improvements in athletic performance through biomechanical changes directly related to BOA… Read more »

Elite Field Ready for 2021 Golden Trail World Series

Announcement from the Golden Trail World Series supported by Salomon. Salomon is a long time member of the American Trail Running Association. The 2021 Golden Trail World Series (GTWS) edition is on track with a pre-registered starting list at the highest level it’s ever seen. An elite compilation from across the world ready to thrash… Read more »