Posts Categorized: Corporate Members

2023 Badwater Cape Fear Ultramarathon Returns to Bald Head Island

Announcement from American Trail Running Association member AdventureCORPS®. The BADWATER® ultra running experience returns to the East Coast when the ninth BADWATER CAPE FEAR race takes place on Bald Head Island and Fort Fisher State Recreation Area, North Carolina on Saturday, March 18, 2023. Since 2014, the race has raised over $125,000 for Bald Head… Read more »

ATRA Member INOV-8 Launches Hiking Boot Dirty Double

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is launching a hiking boot ‘dirty double’ to stamp its footprint further into the outdoors market. Largely renowned as an off-road running brand, inov-8 has made giant strides in hiking in recent years with their increasingly popular Graphene-enhanced boots…. Read more »

ATRA Member GU Energy Labs Releases New Raspberry Lemonade Energy Gel

Announcement from American Trail Running Association (ATRA) member and Event Standard Program Partner GU Energy Labs. Raspberry Lemonade Energy Gel is crafted with a favorite summertime combination of sweet and juicy raspberry topped off with delicious lemonade. GU Gives is proud to donate 10% of proceeds from Raspberry Lemonade Energy Gels to Rising Hearts! Mission Rising… Read more »

ATRA Member Inov-8 Heats Things Up With TRAILFLY G 270 V2 Launch

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is heating things up with the launch of a new trail running shoe that is set to get hearts – and legs – racing. The TRAILFLY G 270 V2 is the successor to the TRAILFLY G 270, which in… Read more »

Québec Mega Trail is back in the 2023 Golden Trail National Series

Announcement from American Trail Running Association member Québec Mega Trail. Above photo: Sebastien Durocher. Québec Mega Trail (QMT) is proud to announce that, for the third year in a row, one of its events has been selected to be part of the prestigious Salomon Golden Trail National Series (GTNS). Thanks to a special agreement with… Read more »

Three Trail Races In Chilean Patagonia Stand Out For 2023

Announcement from American Trail Running Association (ATRA) member Racing Patagonia. Photos: Racing Patagonia. Ultra Fiord, Patagonian International Marathon and Ultra Paine already have dates confirmed for next year. Registration is open now! Even though the year is not over yet, runners from various countries are already planning their 2023 race calendar. Many are preparing with… Read more »

ATRA Member Avalon 50 Offers First Chance at 2023 Triple Crown Glory

Announcement from American Trail Running Association member Spectrum Sports Management, organizers of the Hi-Tec Run Catalina series. 50-mile, 50k race will put daring participants in the running for new belt buckle The first event in the 2023 Hi-Tec Run Catalina series, the Avalon Benefit 50-miler and 50k, will bring trail runners, walkers and hikers to… Read more »

ATRA Member DYNAFIT Becomes First Official Partner of ITRA

Announcement from American Trail Running Association (ATRA) member DYNAFIT. The International Trail Running Association (ITRA) is the leading umbrella organization globally for the sport of trail running. Now, ITRA and DYNAFIT are announcing their partnership. That makes the brand by athletes for athletes that develops premium product systems for mountain endurance athletes the first official… Read more »

ATRA Member inov-8 Launches New Hike-Run Hybrid Shoe

Announcement from long-time American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is bringing the worlds of hiking and trail running together with the launch of a new waterproof shoe for winter. The pioneering sports brand say their new ROCLITE G 315 GTX V2 is designed for both hiking and running, as well as… Read more »

ATRA Member Inov-8’s TRAILFLY ULTRA G 280 Gives Runners More Bounce

Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is launching its first-ever trail running shoes to include the use of nitrogen gas. The pioneering sports brand say their new nitrogen-infused midsole foam will give runners more underfoot bounce. Testers of the TRAILFLY ULTRA G 280 have reported that the shoes… Read more »

Hi-Tec Announces Three-Year Sponsorship Of ATRA Member Run Catalina Events

Announcement from American Trail Running Association member Spectrum Sports Management, organizer of trail running event on Catalina Island in California. Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called… Read more »

ATRA Members Aravaipa & Salomon Offer Sponsorships to Frenzy 50 Mile Winners

Announcement from American Trail Running Association (ATRA) member Aravaipa Running. Created as a first-of-its-kind opportunity, Aravaipa Running and Salomon are offering the female and male winners of the McDowell Mountain Frenzy 50-mile race an instant athletic sponsorship for 2023. What’s the catch? You just have to win. Prize for the female and male winners include:… Read more »

ATRA Member On Running Creates Shoe Made From Carbon Emissions

Announcement from American Trail Running Association member On Running. Introducing an innovation to the footwear industry, Swiss company On says it has created the first shoe using carbon emissions as a raw material in its foam, according to a press release shared with Retail Dive. The Cloudprime shoe — which uses CleanCloud EVA foam in… Read more »

Colorado’s Pikes Peak Apex To Host Trail Running Events

Trail runners and mountain bikers unite! The Pikes Peak APEX, a multi-day mountain biking festival held in Colorado Springs, Colorado, will be incorporating trail running races into this year’s lineup for the first time since its inception in 2019. Pikes Peak APEX is partnering with trail racing event company, Aravaipa Running, an ATRA member who… Read more »

Inagural Brooks Trail Summit Is A Celebration of Trail Running

Brooks

The inaugural Brooks Trail Summit was held Saturday, August 13, 2022, at the Summit West Ski area on Snoqualmie Pass in the Cascade Mountains 50 miles southeast of Seattle, WA. The event was an opportunity for runners and non-runners alike of all ages to learn and celebrate trail running through activities including classes featuring industry… Read more »

Icebug Is New Title Sponsor For Wisconsin’s Birkie Trail Run Festival

Birkie

The Birkie Trail Run Festival is an American Trail Running Association member. The Birkie Trail Run is hosting the 2022 USATF Half Marathon Trail Championships. Icebug USA, Inc., a Swedish traction footwear brand, and the American Birkebeiner Ski Foundation, a non-profit organization dedicated to hosting world-class events, announced a new sponsorship agreement. Icebug is the… Read more »

Josiah Middaugh Joins GO Sleeves As Head Of Performance Science

Announcement from American Trail Running Association member GO Sleeves. Multi-sport and mountain triathlete champion to improve products and their application. GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that GO Sleeves athlete Josiah Middaugh will add his knowledge and experience… Read more »

Destination Trail Running – Tanzania’s Kilimasai Marathon

Tanzania

Written by trail runner Victor Tsue from Tanzania. Victor finished 2nd in the 2022 Kilimasai Marathon in 6:25:21. Event organizers WILDmarathon are members of the American Trail Running Association. I am going to tell my experience in the first edition of the Kilimasai Marathon in Tanzania, which took place on July 31, 2022. To begin… Read more »