Posts Categorized: Corporate Members

How ATRA Member ElliptiGO is Managing Business in the Coronavirus Era

Tayte Pollmann’s articles are supported by American Trail Running Association corporate member Nike Trail Running. You can follow Tayte’s adventures on Facebook, Twitter and Instagram. If you liked this article, read even more of Tayte’s articles on our website. ElliptiGO is an American Trail Running Association corporate member and has provided products free of charge…. Read more »

LEKI Unveils UNGROUNDED: Four Films Featuring Trailblazing Women in the Outdoors

Press release from American Trail Running Association corporate member LEKI USA. LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark, starring four LEKI-sponsored women athletes all with unique paths to the outdoors. Ski mountaineer Caroline Gleich, ski racer Mikaela Shiffrin, trail & ultrarunner Meredith Edwards… Read more »

Are You Interested in a FREE Trail Running Coaching Package?

We’re excited to partner with American Trail Running Association (ATRA) corporate member Lifelong Endurance and Denver, Colorado based Coach Andrew Simmons to give away 90 days of one to one coaching. You must be an ATRA member to be eligible. Check out our Membership page to join now. Here’s how this coaching giveaway works in… Read more »

GU Energy Labs Joins Our Event Standards Program

The American Trail Running Association (ATRA) welcomes GU Energy Labs as a brand partner in our Event Standards Program. The ATRA Event Standards Program debuted in 2012 and includes vendors and suppliers as partners to assist trail race directors in meeting our 15 criteria necessary for staging a safe and well-organized event. As part of… Read more »

ATRA Member Tailwind Nutrition Donates Products to Healthcare Workers in Support of COVID-19 Relief

Press release from American Trail Running Association member Tailwind Nutrition. Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits… Read more »

American Trail Running Association Joins Endurance Sports Coalition

Information from the Endurance Sports Coalition, a group of over 500 organizations including several dozen ATRA members and partners. The COVID-19 pandemic forced the immediate cancellation or postponement of every trail running and endurance event across the United States for the foreseeable future. Like many sectors of the economy, trail running and endurance sports are… Read more »

Long-time Friend of ATRA Leslie Jordan Adds Personal Protective Equipment to Product Line

The American Trail Running Association has a long relationship with Leslie Jordan (pictured above), both professionally and personally with our founder Nancy Hobbs. “I met Leslie in the 80s, shortly after the 1986 launch of her business, and we have been friends ever since,” said ATRA executive director Nancy Hobbs. “I remember meeting Leslie and… Read more »

Trail Runner Product Review: Swiftwick Vibe and Flight XT Socks

Swiftwick socks reviewed by Colorado Springs’ trail runner Dreama Walton who was a member of ATRA’s 2017 Pikes Peak Trekker team and put these socks to the test during her runs and in-home strength training routines. Swiftwick is an American Trail Running Association corporate member and provided these socks for review. VIBE I first tried… Read more »

ATRA Member Leslie Jordan, Inc., Unveils Face Masks and RACE WRAPS

Press release from American Trail Running Association (ATRA) corporate member Leslie Jordan, Inc.. Leslie Jordan, Inc., ever the leader in high-quality performance and lifestyle gear for endurance events, has another trick up their sleeve! The company’s RACE WRAPS are more than just face shields and headbands – they can be easily transformed into face masks… Read more »

Trail Running in the Sun: Protection with Sunscreen is Paramount

Written by Lisa Heggie for the spring 2020 edition of our Trail Times newsletter. Lisa is co-owner of  KINeSYS, an American Trail Running Association corporate member. For those of us who hear the call of trails, there is complete certainty in what moves our soul. We love the outdoors, we are drawn to the mountains,… Read more »

ATRA Member Balega Socks Brings New Spring Colors to the Trails

Press release from American Trail Running Association corporate member Balega. Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores… Read more »

Spartan Trail Partners with the US Trail Running Conference

Press release from ATRA partner US Trail Running Conference. Spartan Trail is an ATRA corporate member. Over 20 Spartan Trail events can be found on our event calendar. World’s largest OCR and endurance brand becomes presenting sponsor for trail runner segment of the 2020 US Trail Running Conference. Active at Altitude, organizers of the US… Read more »

Spartan Partners with Global Trail Running Events to Create Spartan Trail World Championship

Press release from American Trail Running Association member Spartan Trail. Headlines: Europe, Asia Pacific and the Americas to Host Trail Running Events from 21k to 100k; $270,000 Prize Purse up for Grabs; Spartan Appoints Patagonia Run CEO Mariano Alvarez as Spartan Trail CEO. Spartan, the world’s largest endurance brand, has partnered with established trail running… Read more »

ATRA Partners with UltraSignup for Membership Processing

The American Trail Running Association (ATRA) is partnering with UltraSignup to be our preferred registration provider and a member of our Event Standards Program. The Event Standards Program debuted in 2012, and includes a group of quality vendors and supplier partners to help trail race directors meet our 15 criteria necessary for staging a safe… Read more »

Michael Wardian going for 29-year-old course record at Catalina Island Marathon

Press release from American Trail Running Association member Spectrum Sports Management. Renowned record-breaking marathoner and ultra-marathoner and NATHAN sports athlete Michael Wardian will run in the Catalina Island Marathon on Saturday, March 14, 2020, in Avalon, CA. Wardian will look to add to an impressive running resume, which includes world records for the fastest time… Read more »

Catalina Island Marathon Joins Sustainability Movement

Press release from American Trail Running Association member Spectrum Sports Management, organizers of the Catalina Island Marathon. Spectrum Sports Management has applied for certification from Council for Responsible Sport for their Catalina Island Marathon. Responsible Sport certified events are some of the world’s leading examples of responsible sport in action, supporting sustainability and environmental consciousness…. Read more »

ATRA member Leslie Jordan unveils new logo for 2020

Press release from American Trail Running Association corporate member Leslie Jordan, Inc., provider of cutting-edge products, exceptional customer service, and a renewed focus on eco-friendly options for trail running events. Leslie Jordan is also a preferred supplier for our Event Standards Program. The longtime leader in providing high-quality performance and lifestyle gear for endurance events,… Read more »

Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020

Press release from American Trail Running Association members Tailwind Nutrition and Ragnar Relay. Colorado-based nutrition company encourages runners of all abilities to set new goals and embrace new challenges Durango, CO – Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope… Read more »

The Rise of Spartan Trail

Photos and article by Peter Maksimow. Spartan Trail and Altra are American Trail Running Association switchback corporate members. Spartan Race. You have more than likely heard of this brand name in the context of obstacle course racing (OCR). The stereotype of Spartan participants is they are muscular, athletic human specimens; half-clothed, scaling walls, tossing spears,… Read more »