Announcement from long-time American Trail Running Association (ATRA) member inov-8. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees. The Lake District based brand – who specialize in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a… Read more »
Top ultramarathon runner Damian Hall has set a new record time for the 268-mile Pennine Way – while also “plogging” (e.g. cleaning the trail of litter) at the same time. The 44-year-old inov-8 ambassador completed the iconic route from Kirk Yetholm in the Scottish Borders to Edale, Derbyshire, which includes a section along Hadrian’s Wall,… Read more »
Press release from American Trail Running Association member inov-8. Photos courtesy of inov-8. THE BEST ULTRAMARATHON SHOE JUST GOT EVEN BETTER inov-8 will take the sport of ultramarathon running by storm this summer with an evolution of its award-winning TERRAULTRA shoe. Featuring an improvement in its pioneering use of Graphene-Grip and a new plush cushioning… Read more »
Inov-8 is a long time American Trail Running Association corporate member. British athlete Kristian Morgan is aiming to set a new world record for running the iconic 2,189-mile Appalachian Trail in the fastest known time. Starting on July 1st, the inov-8 ambassador hopes to break the highly sought-after speed record of 41 days, 7 hours… Read more »
Trail running tips for women is a series of articles supported by ATRA Steep & Rocky member, inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 ambassador Amy Rusiecki. If you have questions for a future installment in this series please email them to Peter ([email protected]). Amy has been around… Read more »
Trail running tips for women is series of articles supported by ATRA corporate member inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with Jessica Beecham, entrepreneur, trail runner, visually impaired athlete. If you have questions for a future installment in this series please email them to Peter ([email protected]). Jessica is the… Read more »
Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 Advocate Program member Jenn Coker, who moved from Georgia to the Colorado mountains. We will hear from other inov-8 ambassadors, listen to their stories and provide tips for women on… Read more »
Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 Advocate Program member Denise Flory, who calls Colorado home. We will hear from other inov-8 ambassadors, listen to their stories and provide tips for women on the trails in… Read more »
Trail running tips for women is a series of articles sponsored by ATRA corporate member inov-8. We will hear from other inov-8 ambassadors and team members, listen to their stories and provide tips for women on the trails in our Trail News section throughout 2017. If you have questions for a future installment in this… Read more »
Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 Advocate Program member Kelly McConnell, who calls Colorado home. We will hear from other inov-8 ambassadors, listen to their stories and provide tips for women on the trails in… Read more »
Press release from ATRA corporate member inov-8. Trail running brand inov-8 is launching its biggest-ever competition with seven lucky winners set to scoop an all-expenses-paid trip to the Lake District – the home of inov-8 and UK trail running. The GET A GRIP COMPETITION provides runners with the opportunity to win a five-day experience (June… Read more »
Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. This month we introduce inspirational runner Nicky Spinks, who is supported by trail running brand inov-8. She, and other inov-8 ambassadors, will provide tips for women on the trails on our Trail News section throughout 2017. The year of 2016 was an outstanding one for Nicky Spinks…. Read more »
Press release from ATRA corporate member inov-8. Photos of Yassine Diboun from inov-8. inov-8, the All-terrain running brand, has announced its title sponsorship of the 2017 Rainshadow Running Race Series. The sponsorship is a year-long partnership that includes 16 trail races of varying distances from 25-100k across the Pacific Northwest, including the Western States 100 Mile… Read more »
Story from ATRA corporate member inov-8 about their three-year partnership with Lakeland Trails. Written by Carl Fallowfield and originally published on the Cumbria Crack. Photos by James Kirby. We enjoy sharing news about international events to broaden the scope of our mountain and trail running family. Lakeland Trails, which attracted 12,500 trail runners to its events in 2016,… Read more »
Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. This month we introduce record-breaking runner Jasmin Paris, who is supported by trail running brand inov-8. She, and other inov-8 ambassadors, will provide tips for women on the trails on our Trail News section throughout 2017. 2016 was a real breakthrough… Read more »
Starting this month, the American Trail Running Association (ATRA), and inov-8, will partner on a new series of articles about trail running tips for women. Record-breaking runner Jasmin Paris (pictured above, left), who is supported by trail running brand inov-8, will be featured in our Trail News section this month in the first of several installments…. Read more »
© 2024 American Trail Running Association. All rights reserved.