ATRA Member inov-8 Launches New Hike-Run Hybrid Shoe

Announcement from long-time American Trail Running Association (ATRA) member inov-8. Photos: inov-8.

inov-8 is bringing the worlds of hiking and trail running together with the launch of a new waterproof shoe for winter.

The pioneering sports brand say their new ROCLITE G 315 GTX V2 is designed for both hiking and running, as well as adventure sports.

inov-8, who are based in the English Lake District, will officially launch the shoe today (Thursday November 17th).

It features a sticky rubber outsole enhanced with Graphene – the world’s strongest material – for longer-lasting tough grip and GORE-TEX waterproofing to keep feet dry and comfortable.

Photo: inov-8.

An evolution of the popular ROCLITE G 315 GTX, the version two also boasts a flexible rock plate and toe-bumper for extra protection, an improved secure fit, stronger upper materials for greater durability, and a more cushioned midsole foam with added bounce.

Wayne Edy, founder of inov-8, said: “This is a shoe that does it all. From hiking to trail running to multi-day adventures on land and water, it offers supreme versatility to tackle all types of challenges.

“Our ROCLITE footwear franchise is one of the longest serving in the range and has a loyal global following who trust in its performance. We hope this new addition will encourage more people to give ROCLITE a try.”

Next year sees inov-8 celebrate 20 years, with many more footwear, clothing and equipment innovations planned for hikers, runners and gym-goers.

The brand has provided more details about its new shoe on their website.

Photo: inov-8.

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