ATRA Member inov-8 Launch Mont Blanc TRAILFLY™ ULTRA G 300 MAX

Announcement from American Trail Running Association member inov-8. Mont Blanc is home to the Ultra-Trail du Mont Blanc (UTMB) trail race taking place this August 23rd in Chamonix, France.

inov-8 has unveiled a special Mont Blanc limited edition of its popular TRAILFLY™ ULTRA G 300 MAX running shoe.

The black and white shoe features the height of Europe’s most famous mountain (15,780 feet) on its midsole and footbed. It also has contour lines – inspired by mapping from The Alps region – across its upper.

The TRAILFLY™ ULTRA G 300 MAX, first launched in March, is the world’s only running shoe to utilize both Graphene-enhanced foam and rubber.

Designed for trail runners tackling ultramarathon distance events and challenges, the shoe has become one of inov-8’s best-selling products worldwide and scooped an ‘innovation of the year’ award.

Michael Price, COO of British-born inov-8, said: “It’s amazing to think it’s 235 years ago this month since the first recorded ascent of Mont Blanc, Western Europe’s highest – and toughest – peak.

“Since then, the mountain and the incredible trails that surround it have inspired countless runners, hikers and climbers, all drawn to its grandeur and challenges.

“We wanted to design a special footwear edition that reflected the toughness of those who push limits on Mont Blanc’s slopes, and what better than on a running shoe that boasts the use of the world’s toughest material, Graphene.”

inov-8 will be in Chamonix, at the base of Mont Blanc, later this month when many of the world’s best ultra runners will race on a course that circumnavigates the mountain.

Price added: “We continue to blaze our own trail, with innovation at the forefront of everything we do.

“This is perfectly highlighted by our unique collaboration with Graphene experts at The University of Manchester, which has allowed us to create a G-GRIP™ rubber with the world’s toughest grip and a G-FLY™ foam that doubles the industry standard for longevity.

“Now trail runners can get both these ground-breaking technologies in the TRAILFLY™ ULTRA G 300 MAX shoe, be that the Mont Blanc limited edition and its #MB4810 hashtag, or any of the other three colourways.”

The shoe is available to buy now, priced £170 / $190 / €195. Learn more on the inov-8 website.

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