This article was originally written for ATRA’s Trail Times newsletter published in April 2016. Have you ever rolled into a new town ready to hit those running trails you’ve heard so much about only to waste hours trying to find them? Save time & get hit the dirt faster with the Trail Run Project website or… Read more »
Under a gray and rainy sky, local elite trail runner Yiou Wang wins a 50 mile trail on her 4th attempt while Jim Walmsley sets a new course record on Lake Sonoma’s hilly course. Jim Walmsley (pictured below) set a smoking fast pace at Saturday’s (April 9, 2016), Lake Sonoma 50 Miler to capture his first… Read more »
Trail Running the Alps; what I really want to tell clients was written by Doug Mayer. This article originally appeared in ATRA’s Trail Times newsletter published in April 2016. Photos by Dan Patitucci As the owner of a trail running business that leads trips for US trail runners to the Alps, this time of year… Read more »
Joseph Gray gears up for GoPro Mountain Games – New 5K, improved Mud Run added to event lineup. By Tom Boyd (Shauna Farnell contributed to this story). GoPro Mountain Games is a member of the American Trail Running Association. Vail, Colorado — Joseph Gray doesn’t discriminate when it comes to running surface or running distance…. Read more »
For 2017, Spectrum Sports will combine the Catalina 50K and the Avalon 50 Mile run into the Avalon 50/50. CLAREMONT, Calif. – (Mar. 29, 2016) – Spectrum Sports Management, the leading Southern California sports management event production agency, is adding a new event to the traditional Avalon 50 Mile Benefit Run. The new event will add… Read more »
OGDEN, Utah (March 25, 2016) — Suunto, a global leader in sports precision instruments, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1936, when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass, Suunto has for… Read more »
Our friends at the US Trail Running Conference have announced that FIFTY the movie will be the feature presentation for the Trail Running Film Festival during the 2016 Conference. This special showing will be the Colorado premier of FIFTY the movie and will also be seen at other locations on a US tour. What is FIFTY?… Read more »
Press Release from ATRA corporate member Salomon. Also mentioned is ATRA corporate member Ragnar Trail Relays. OGDEN, Utah (March 24, 2015) — Salomon, a leading four-season mountain sports brand, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1947, Salomon offers best-in-class product… Read more »
Is it all about the numbers? It can be… As runners, many of us track our miles, compare our times from run to run, and we may even spend countless hours studying the ups and downs of elevation profiles when preparing for an event. Our running experiences have a lot to do with numbers. At… Read more »
Press release from ATRA corporate member Ultimate Direction. Ultimate Direction’s Expanded Collection Includes Anton Krupicka-Inspired Mountain Vest. Boulder, Colorado, March 24, 2016 – Ultimate Direction this week announced the release of its Signature Series 3.0 line of performance hydration vests for outdoor athletes. The extended range of models inspired by four of the best ultra-runners… Read more »
There are numerous trail systems located throughout the country, some near large cities, and others in smaller and sometimes out-of-the-way towns. The American Trail Running Association (ATRA), decided to identify, select, and feature trail towns of under 25,000 and their great trails. Ten attributes were devised by ATRA advisory board member Chris Dunn, to help describe… Read more »
To try to understand why Ultra Trail Costa Rica (UTCR) Arenal Volcano is so extraordinary, you must already know the place. In its preserved environment, where the rainforest dives in the huge lake, that magnificent volcano named Arenal seems to ensure peace and enchantment reigning here. This past Saturday the 12th of March, at the… Read more »
For more than 50 years, Vasque footwear has provided product that inspires trust on the trail. In 2016, Vasque is excited to announce its sponsorship of all three trail associations whose trails are included in the Triple Crown of thru-hiking; the Appalachian Trail Conservancy (ATC), the Continental Divide Trail Coalition (CDTC) and the Pacific Crest… Read more »
Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce top female ultrarunner and race director, Krissy Moehl, to its team of professional athletes for the 2016 season. The brand’s new crew of sponsored athletes will include top runners Nikki Kimball, Ashley Erba, Jessie Young, Devon Yanko, Kristina Pattison, and… Read more »
CRESTED BUTTE, CO – Eleven Experience Brings Trail Runners to Crested Butte for the Salomon Running Experience. Eleven Experience and Salomon are partnering to offer both seasoned and aspiring trail runners an exclusive opportunity to run with world-class athletes and coaches in a world-class destination. Hosted at Eleven’s luxurious Scarp Ridge Lodge in Crested Butte,… Read more »
Altra Signs on as Presenting Sponsor of 2016 Trail Runner Trophy Series. Prizes this year include a trip to Patagonia, a chance to be on the cover of Trail Runner and more than $28,000 in gear giveaways. We’re excited to announce that Altra Running will be the presenting sponsor of the 2016 Trail Runner Trophy… Read more »
MANITOU SPRINGS, Colo. – The journey to the 2016 Pikes Peak Ascent and Marathon begins Saturday with race registration Are you ready for America’s Ultimate Challenge, the 61st Pikes Peak Ascent and Marathon? Runners from around the globe will take their starting positions in front of their computers and cell phones for the first leg… Read more »
MANITOU SPRINGS, Colo. – Pikes Peak Marathon, Inc. to relaunch PikesPeakSports.us as a new online running publication. Hanging out beneath a shade tree at the Pikes Peak Ascent and Marathon Expo in 2012, Killian Jornet, arguably the world’s most famous mountain runner, signed autographs and visited with fellow runners and race fans. They wanted to… Read more »
The American Trail Running Association (ATRA) announces Marathon Printing, Inc., as the newest partner in their Event Standards Program. ATRA introduced its Event Standards Program in 2012, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event…. Read more »
The US Trail Running Conference has announced that haku Sports, the event management and online registration software specialist, are the new Presenting Sponsor for the Trail Race Director days during the 2016 event. haku Sports powers successful events and has built the leading technology in the event management industry. Hundreds of thousands of participants have… Read more »
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