Salomon Selects rygr for US Public Relations

Press Release from ATRA corporate member Salomon. Also mentioned is ATRA corporate member Ragnar Trail Relays.

OGDEN, Utah (March 24, 2015) — Salomon, a leading four-season mountain sports brand, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States.

Founded in 1947, Salomon offers best-in-class product collections across the footwear, apparel and snowsports hardgoods categories. The brand’s award-winning S-Lab products for running and skiing empower the world’s leading mountain athletes, including ultra runner and ski mountaineer Kilian Jornet, to explore the limits of human exploration.

“Salomon is on the verge of tremendous opportunity across each of its product categories. We have incredible stories to tell at the product and brand levels, and rygr is the perfect partner to help us amplify those messages,” says Jenny Taylor, Salomon’s brand manager for the United States. “Consumers are hungry to hear more from Salomon and, together with the team at rygr, we’ll be delivering our stories across a range of media and other channels.”

Founded by Brian Holcombe, former associate PR director at Backbone Media, rygr is an integrated marketing agency for passion brands.

“Whether we’re talking about highly regarded trail running shoes, the Freeski TV franchise or key partnerships with events like Ragnar Trail Relays, Salomon’s importance to year-round mountain sports can’t be overstated,” says Holcombe. “Salomon enjoys a great deal of brand equity and as long-time fans and integrated marketing pros, we’re ready to stoke the deep connections mountain athletes feel with the brand.”

About Salomon:

Salomon was born in the French Alps in 1947. Our passion for mountain sport progression, product development, quality, and craftsmanship drives us to create progressive gear to enable freedom and help you challenge yourself in the mountains.

About rygr:

rygr (pronounced rig-er) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr is a Backbone Group company.

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