Bonk Breaker splashes into hydration with Real Hydration

Press release from ATRA corporate member Bonk Breaker. Thirsty for something Real? Bonk Breaker® introduces solution to quench thirst with two refreshing flavors of Real Hydration made with real fruit. The arrival of Bonk Breaker® Real Hydration means that athletes and active lifestyle participants only need to pack one brand in their gear bags prior… Read more »

USA Long Distance Mountain Running Team Announced

USATF’s Mountain Ultra Trail Council has announced the 2016 USA Long Distance Mountain Running Team which will compete in this year’s World Mountain Running Association (WMRA) Long Distance Mountain Running Championships on June 18, in Podbrdo, Slovenia, as part of the Gorski Marathon. This will be the 13th WMRA Long Distance Mountain Running Championships and… Read more »

Jason Koop leads an ultramarathon training revolution

Koop’s New Book, Training Essentials for Ultrarunning, Reveals His Unique Training Approach When elite ultrarunners have a need for speed, they turn to coach Jason Koop. Now the sport’s leading coach makes his highly effective ultramarathon training methods available to ultrarunners of all abilities in his new book, Training Essentials for Ultrarunning. Koop’s book is… Read more »

Featured Trail Town: Bainbridge Island, WA

Welcome to our first in a series of American Trail Running Association “Trail Town” articles!  Every month we’re going to feature an article about a great small city for trail running.  This month we’re headed up to the great Pacific Northwest to a small community just a ferry ride from Seattle. Trail Town Bainbridge Island,… Read more »

Western States Trekker coming to the Sierra Nevada this June

The American Trail Running Association (ATRA) is excited to announce its Western States Trekker project. This coming June, ATRA will capture panoramic “street-view” imagery of the entire 100-mile Western States trail using Google Map’s backpack-mounted camera system. The resulting imagery will enable fans of the Western States 100 Mile Endurance Run to view the entire… Read more »

Finding trails with Trail Run Project

This article was originally written for ATRA’s Trail Times newsletter published in April 2016. Have you ever rolled into a new town ready to hit those running trails you’ve heard so much about only to waste hours trying to find them? Save time & get hit the dirt faster with the Trail Run Project website or… Read more »

Tasty Treats for Springtime

Tasty Treats for Springtime was written by By Stephen R. Santangelo. This article originally appeared in ATRA’s Trail Times newsletter published in April 2016. Budding trees and the first hint of a crocus peeking out from its hibernation, remind us that spring is coming and it is time to plan — and then plant —… Read more »

Lake Sonoma winners post fast times

Under a gray and rainy sky, local elite trail runner Yiou Wang wins a 50 mile trail on her 4th attempt while Jim Walmsley sets a new course record on Lake Sonoma’s hilly course. Jim Walmsley (pictured below) set a smoking fast pace at Saturday’s (April 9, 2016), Lake Sonoma 50 Miler to capture his first… Read more »

Trail Running the Alps; what I really want to tell clients

Trail Running the Alps; what I really want to tell clients was written by Doug Mayer. This article originally appeared in ATRA’s Trail Times newsletter published in April 2016. Photos by Dan Patitucci As the owner of a trail running business that leads trips for US trail runners to the Alps, this time of year… Read more »

USATF 100K National Championship Preview

Press release written by race director Tim Yanacheck.  As members of USATF’s Mountain, Ultra & Trail Running Council, ATRA’s Nancy Hobbs & Richard Bolt help determine host events for national championship races including the Mad City 100K. MADISON, WISCONSIN – National championships will be on the line for ultramarathon runners in the Mad City Ultras… Read more »

Jason Koop Leads a Training Revolution in Ultramarathon

Press release from Dave Trendler, VeloPress. Jason Koop’s New Book Training Essentials for Ultrarunning Reveals His Unique Training Approach. Boulder, CO, USA — When elite ultrarunners have a need for speed, they turn to coach Jason Koop. Now the sport’s leading coach makes his highly effective ultramarathon training methods available to ultrarunners of all abilities… Read more »

183,000 running shoe prices analyzed by RunRepeat.com

Press release written by Jens Jakob Andersen, RunRepeat.com. RunRepeat.com powers ATRA’s Find a Trail Shoe tool. At RunRepeat.com we have done a massive analysis of 183,911 running shoe prices. We collected prices from 41 US retailers across three different days in March. The purpose of the analysis was simply curiosity. What do prices on running… Read more »

Joseph Gray gears up for GoPro Mountain Games

Joseph Gray gears up for GoPro Mountain Games – New 5K, improved Mud Run added to event lineup. By Tom Boyd (Shauna Farnell contributed to this story). GoPro Mountain Games is a member of the American Trail Running Association. Vail, Colorado — Joseph Gray doesn’t discriminate when it comes to running surface or running distance…. Read more »

Spectrum Sports Management introduces the Avalon 50/50

For 2017, Spectrum Sports will combine the Catalina 50K and the Avalon 50 Mile run into the Avalon 50/50. CLAREMONT, Calif. – (Mar. 29, 2016) – Spectrum Sports Management, the leading Southern California sports management event production agency, is adding a new event to the traditional Avalon 50 Mile Benefit Run. The new event will add… Read more »

Suunto Points to rygr for US Public Relations

OGDEN, Utah (March 25, 2016) — Suunto, a global leader in sports precision instruments, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1936, when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass, Suunto has for… Read more »

US Trail Running Conference to debut FIFTY

Our friends at the US Trail Running Conference have announced that FIFTY the movie will be the feature presentation for the Trail Running Film Festival during the 2016 Conference. This special showing will be the Colorado premier of FIFTY the movie and will also be seen at other locations on a US tour. What is FIFTY?… Read more »

Salomon Selects rygr for US Public Relations

Press Release from ATRA corporate member Salomon. Also mentioned is ATRA corporate member Ragnar Trail Relays. OGDEN, Utah (March 24, 2015) — Salomon, a leading four-season mountain sports brand, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1947, Salomon offers best-in-class product… Read more »

Preliminary Trail Running Survey Results

Is it all about the numbers? It can be… As runners, many of us track our miles, compare our times from run to run, and we may even spend countless hours studying the ups and downs of elevation profiles when preparing for an event. Our running experiences have a lot to do with numbers. At… Read more »

Ultimate Direction Releases Signature Series 3.0

Press release from ATRA corporate member Ultimate Direction. Ultimate Direction’s Expanded Collection Includes Anton Krupicka-Inspired Mountain Vest. Boulder, Colorado, March 24, 2016 – Ultimate Direction this week announced the release of its Signature Series 3.0 line of performance hydration vests for outdoor athletes. The extended range of models inspired by four of the best ultra-runners… Read more »