Here at the American Trail Running Association (ATRA) we’re excited to announce the launch of our newest program, Connect with the Trail, a grassroots, community-building initiative sponsored by OrthoLite, with additional support from Salomon Running and Balega.
#ConnectWithTheTrail invites trail runners to share meaningful photos & videos from their trail running experiences on Instagram or Twitter, using #ConnectWithTheTrail and tagging ATRA and OrthoLite for an opportunity to win a curated product package from OrthoLite, Salomon Running and Balega.
“At OrthoLite, our hope is to enhance the trail running experience for athletes at every level with superior comfort and performance thanks to our innovative insole technology,” said Dan Legor, Global Director of Marketing for OrthoLite. “We’re looking forward to deepening our commitment to the trail running community and engaging with them through the Connect with the Trail program.”
Photos & videos submitted as part of the #ConnectWithTheTrail program should fall into one of the following categories, with a goal of inspiring other trail runners and sparking a constructive conversation in our community:
- Emotion: Show the emotion you experience on the trails and illicit a “wow” response from the viewers.
- Responsibility: Reflect our 2019 theme “Trail Running Responsibly,” showing runners sharing the trail with other users (e.g., running with their leashed dog, or helping on a trail maintenance day).
- Community: Celebrate diversity, equality and inclusion at trail races, or on group runs.
Each month, our team will select an image that best represents at least one of the above categories to be featured on our social media channels and website. The individual who submitted the selected image will receive a custom package of products from Connect with the Trail’s presenting sponsor, OrthoLite, and supporting partners, Salomon and Balega.
“We expect this to be a really engaging campaign and are excited to see what the running community submits to illustrate their trail running spirit and how the community shines,” said Adam Chase, ATRA President. “We are grateful to our sponsors, OrthoLite, Balega and Salomon, and look forward to rewarding those who submit the best image each month.”
Connect with the Trail officially launches this month and will continue throughout 2019, giving trail runners an opportunity to share their experiences and foster positive connections in our community. Follow us on Facebook, Instagram, Twitter and Trail News on our website for updates on this program.
OrthoLite, headquartered in Amherst, MA, is the world’s #1 supplier of open cell foam technology found in more than 500 million shoes across all categories each year from brands such as Adidas, ASICS, Bata, Clarks, Cole Haan, Converse, ECCO, Johnstone & Murphy, Jordan, Kenneth Cole, Lacoste, New Balance, Nike, Reebok, Rockport, Timberland, Tory Burch, Wolverine and Vans. OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole of the New York Yankees, partner of the American Trail Running Association (ATRA) and strong supporter of the Two Ten Foundation. To learn more about the benefits of OrthoLite or purchase a pair of insoles, visit www.ortholite.com.