We are pleased to welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program.
Athletes for a Fit Planet are experts in environmental sustainability at running races across North America. They offer customized consulting, on-the-ground support for events, help measure and reduce an event’s CO2 and waste footprints and communicate an events commitment to participants, sponsors and the local community.
The above photo is of Athletes for a Fit Planet CEO Bruce Rayner and Danny Bent in Hopkinton, Massachusetts after Danny’s epic charity run One Run for Boston from LA to Boston in 2014. Fit Planet offset the CO2 footprint of his air travel and the vehicle that followed him along the course. There were thousands of runners who joined him to run legs along the way. Danny is still at it doing amazing things which you can learn about here.
Our Event Standards Program debuted in 2012, and now includes preferred vendors and suppliers as partners to further assist trail race directors in meeting our 15 criteria necessary for staging a safe and well-organized event.
“Consideration for the environment should be a focus for trail race directors,” said Nancy Hobbs, ATRA Executive Director. “Since 2008, Athletes for a Fit Planet has been helping race directors implement sustainability practices to reduce their carbon, waste and water footprints. Providing tools for trail race directors to become more environmentally aware is a focus for Athletes for a Fit Planet and their commitment to the environment fits like a glove with our theme this year: Trail Running Responsibly. We are delighted to include this eco-friendly company as a preferred partner in our Event Standards program.”
Bruce Rayner, Founder and Chief Green Officer, Athletes for a Fit Planet said, “We are excited to be an ATRA Event Standards Program partner and look forward to bringing our 12 years of experience in sustainability consulting and onsite support to the trail community. As a race director and trail runner myself, Athletes for a Fit Planet brings to the table an appreciation of the unique challenges trail race directors face.”
Athletes for a Fit Planet joins Nicholas Hill Group, Ashworth Awards, Joe Viger Sports Photography, Marathon Printing, Inc., Motel 6, The Running Event, Leslie Jordan, US Trail Running Conference, Race Roster, and Trail Run Project as partners in our Event Standards Program.
About Athletes for a Fit Planet
For over a decade, Athletes for a Fit Planet has been “greening the planet one event at a time” by providing the Pledge of Sustainability, and consulting and onsite services to events of all sizes, with a focus on road and trail races, cycling events, and triathlons. To learn more about Athletes for a Fit Planet, visit https://www.afitplanet.com
