Announcement from American Trail Running Association partner US Trail Running Conference (USTRC). Above photo by: Terry Chiplin.
Rouffiac d’Aude, France – US Trail Running Conference organizers announce that the popular webinar series for race directors and event organizers returns in 2024 with a new name. The series will now be known as the RD Master Class Series, and will start in February and run through September with nine engaging sessions. The RD Master Class Series is presented by Marathon Printing, Inc.
Thanks to the generous support of Marathon Printing, Inc., the USTRC RD Master Class webinar series is free to access for all participants, with registration options for individual sessions or the complete series. The series is arranged in partnership with the American Trail Running Association.
Each session in the enhanced new series will contain content to enable participants to master key components of directing or organizing a race. Experts in the field will deliver step-by-step details and provide takeaway information on how to successfully create their own components and processes using tested methods from the expert panelists.
The first session is on February 8, 2024, at 10 am MT, and covers a Mastering Social Media Workshop. Registered participants will receive step-by-step instructions on how to create a Facebook advertising campaign, including how to link Google pixels and understand data from the campaign, in addition to creating Instagram stories using templates. The Master Class webinar has been created to help race directors, and event organizers create effective marketing campaigns on the top social media platforms to generate significant growth in registrations.
Alex Ross, the Director of Digital Marketing for the Denver Colfax Marathon, will be featured in the first session of the 2024 RD Master Class Series. Photo provided by: Alex Ross.
This first session will feature Alex Ross, the Director of Digital Marketing for the Denver Colfax Marathon. Alex has 20 years of experience marketing everything from events to product launches. Over the past eight years, he has worked with the Denver Colfax Marathon to grow from 14,000 runners to over 21,000 runners, and recently, Epic Races has 11 multi-sports events. With a mix of creative and technology backgrounds, Alex can create the strategy, design the content, and execute the plan. Alex is also an ultra runner, completing multiple distances up to 100 miles, and continues looking for harder goals.
The 2023 USTRC Webinar Series exceeded organizers’ expectations, with an average of more than 130 participants for each session and a total of 198 unique participants. Session recordings were viewed more than 575 hours, a 15% increase over 2022, and 100% of participants surveyed said the webinars empowered changes to future race plans.
More info:
For details on the Webinar series, go to https://ustrailrunningconference.com/webinar-series/
And to register at https://ultrasignup.com/register.aspx?did=112699
Contact Event Director, Terry Chiplin for further information,
[email protected], or +33 (0)6 79 76 31 53
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About the US Trail Running Conference:
The US Trail Running Conference is an annual event that provides education, inspiration, and unique networking opportunities for trail race directors, event organizers, and trail runners. The 2024 edition takes place in Knoxville, Tennessee. The Conference is presented by Marathon Printing Inc. and is held in partnership with the Visit Knoxville Sports Commission and the American Trail Running Association. The mission of the US Trail Running Conference is to lead, educate, connect, and empower an inclusive family of trail runners, race directors, and industry leaders working to share best practices with the trail running community.
About Marathon Printing Inc.:
Marathon Printing is a family-owned company that specializes in producing custom-printed items for endurance sports. Race bibs are their most popular item, either custom printed or stock bibs. Marathon Printing also supplies vital accessories for race directors, like pins, bags, and pennant flags, as well as postcards, business cards, brochures, bumper stickers, and labels. They have been a loyal supporter of the US Trail Running Conference since 2015 and are also an Event Standard Partner for ATRA.
