Announcement from American Trail Running Association partner US Trail Running Conference (USTRC).
The highly anticipated 12th anniversary of the US Trail Running Conference, presented by Marathon Printing, Inc., is set to take place in Knoxville, Tennessee, and it promises to be an extraordinary experience for race directors, industry leaders, and trail runners alike.
What’s New for 2024?
Location: Knoxville, a trail enthusiast’s playground!
For the first time in its history, the US Trail Running Conference is moving to the southeast of the United States to Knoxville, Tennessee. Known for its commitment to outdoor access and surrounded by the breathtaking Smoky Mountains and picturesque lakes, Knoxville offers an unparalleled setting for trail runners and nature lovers. The conference aims to host the event at unique trail destinations throughout the US every year as a way to highlight the beauty of trail running across the country. Previous locations include Estes Park, CO; San Luis Obispo, CA; Fayetteville, AR; and Mukilteo, WA.
Fresh, New Format
This year’s conference brings a revitalized organizational structure, ensuring a dynamic and engaging experience for attendees from start to finish. Get ready for an immersive and educational event like never before.
Photo by: Peter Maksimow
New content will include subjects such as using media to let everyone know about your race, how to sell out your races in record time, creating effective sponsor partnerships, mentoring with experienced race directors, deeper dives into marketing and media, using the latest technologies like live streams and race communication tools, how to tell the story about your runners and your race, aid station planning, event logistics and more.
New Voices
The 2024 USTRC will feature additional voices from the trail running community, providing new, fresh, and diverse perspectives, insights, and experiences. Explore the richness of trail running culture with a broader range of voices contributing to the discussions and the planning of the sessions.
Save the Date: October 23-25, 2024
Mark your calendars! The 2024 US Trail Running Conference is set to take place from October 23 to 25, promising three days filled with celebration, education, and networking opportunities.
Photo by: Peter Maksimow
In Partnership with Visit Knoxville Sports Commission and ATRA: Join us in collaboration with the Visit Knoxville Sports Commission and the American Trail Running Association, who are equally excited about hosting this milestone event in Knoxville. President of Visit Knoxville, Kim Bumpas, expresses enthusiasm, stating, “Our destination has many natural trails providing varied terrain, stunning overlooks, and unique elements.”
Stay tuned for updates: Explore over a decade of trail running innovation in Knoxville. Stay tuned for more updates on the thrilling agenda and how you can be a part of this incredible journey.
Learn more and register: Prices start at $150 for Race Directors and Event Organizers for all three days!
Visit ustrailrunningconference.com for more information or contact Event Director, Terry Chiplin, at [email protected] or Assistant Event Director, Corinne Trujillo Shalvoy, at [email protected]
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