The following release is from ATRA event standards partner HydraPak® and features their program Re-Pak to upcycle used sports bottles.
OAKLAND, California – HydraPak®, global leader of high-performance hydration solutions, is excited to announce Re_Pak, a recycling initiative with a goal to upcycle used sports bottles. The Oakland-based company will distribute approximately 30 boxes at select retailers and outdoor industry events where outdoor enthusiasts are encouraged to responsibly retire their used, squeezable bottles. Through a partnership with CHaRM, the Center for Hard-To-Recycle Materials, collected plastics will be repurposed into high-quality materials that will serve future generations.
“Re_Pak is an invitation to the entire active community to join us in being mindful of environmental impact,” said HydraPak President & CEO Matt Lyon. “As one of the leading manufacturers of performance plastics, we have continually strived to innovate eco-conscious materials. We are optimistic that outdoor enthusiasts will want to participate in our newest environmentally-focused initiative and we look forward to potentially widening our partnerships with retailers and events across the country.”
Through HydraPak’s research, only 9% of recyclable plastics are actually recycled. Of that, just 21% of plastics collected and properly sorted get made into new products. The Re_Pak program will not only handle the collecting and sorting of plastics, including the associated costs, but will also ensure that all submitted sports bottles are successfully transferred to partner recycling facilities and reclaimed into long lasting composite construction materials.
Squeezable LDPE and PP sports bottles, both insulated and single wall, are eligible for upcycling, including those made by Polar Bottle, Specialized, CamelBak, UltrAspire, Nathan, Amphipod, Gatorade, and Powerade.
Upcycle locations
The regional pilot program extends through June at select retailers, colleges and outdoor industry events in the western region of the country including:
Jax Outdoors – five locations across Colorado (April 8 – June 1, 2024)
Sports Basement – seven locations across California (April 8 – June 1, 2024)
REI in Boulder, Colorado (April 8 – June 1, 2024)
Merritt College in Oakland, California (April 8 – June 1, 2024)
Platte River Half Marathon in Denver, Colorado (April 14, 2024)
Lifetime’s Sea Otter Classic in Monterey, California (April 18 – 21, 2024)
Colorado Marathon in Fort Collins, Colorado (May 5, 2024)
To learn more about HydraPak’s Re_Pak program, as well as other sustainable hydration products, please visit hydrapak.com. If you are interested in becoming a partner in the Re_Pak program, please contact [email protected].
About HydraPak® Products
HydraPak® is the leading original equipment manufacturer of reservoirs and soft flasks globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak’s proprietary brands, including Polar Bottle® squeeze water bottles and Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories but has also become a trusted partner for hundreds of renowned global brands and athletes.
