Announcement from American Trail Running Association (ATRA) member DYNAFIT regarding their Trail Hero 2023 program.
DYNAFIT will provide the selected athletes with highly functional and efficient equipment created to achieve maximum sporting performance. The company’s experts and athletes will also make their experience and skills available. In return, trail heroes will have to share their experiences and passion with the rest of the community.
Applications for the DYNAFIT Trail Hero 2023 program are open now through March 31, 2023. Amateur athletes of all backgrounds from Belgium, Germany, France, Italy, Canada, the Netherlands, Norway, Austria, Poland, Switzerland, Slovakia, Slovenia, Spain, Czech Republic, Hungary, and the USA can participate. Athletes must also be at least 18 years old and not tied to sponsorship contracts.
Photo by: DYNAFIT
The trail heroes will be selected by April 15, 2023, and will be a member of the team for one year. During this time they will face various challenges, have a guaranteed place at the starting line of many races, participate in photo shoots, and benefit from discounts and special offers valid in their village. In return, candidates will share their training days, gear, and sporting adventures on social media.
“In recent years, a large and very passionate community has been forming around trail running. Ambitious amateur athletes are a great source of motivation and inspiration for those who are just starting out in the sport or want to improve,” explains Alex Nehls, DYNAFIT International Marketing Director. “These athletes are on par with the community, know the challenges of the sport, and usually have close ties to other runners in their region. The DYNAFIT Trail Hero program is dedicated to them, in fact, we want to support them to help increase the spread of trail running. We look forward to receiving many interesting applications for 2023 as well, to put together a well-matched team to unleash on the trails in the summer, according to our motto #Speedup”.
The success of the program confirmed DYNAFIT’s expectations. In 2017, the company started looking for the first trail heroes, and today the program is widespread internationally. For the 2022 season, the company received around a thousand applications.
Photo by: DYNAFIT
One of the cases that confirms how much the DYNAFIT Trail Hero program can act as a springboard is the impressive career of Rosanna Buchauer (32). Indeed, her participation in the DYNAFIT Trail Hero program in 2017 kick-started an international racing career. Today Rosanna is part of the DYNAFIT athlete team, she is considered one of the strongest runners in Germany and in 2022 she reached fifth place both at the World Mountain and Trail Running Championships in Thailand and in the CCC course of the legendary Ultra-Trail du Mont-Blanc (UTMB).
