Press release from American Trail Running Association (ATRA) corporate member BOA® Technology. Saucony is also an ATRA corporate member.
BOA Strengthens athlete Pioneer Program, Re-signs Trail runners Dominic and Katie Grossman, Adds Grayson Murphy to Roster.
DENVER, CO. – BOA® Technology announces renewed contracts and athlete additions to its Pioneer Program for the 20-21 season. A program focused on athletes across snowboard, cycling, trail run, and mountaineering, BOA welcomes elite level trail runner Grayson Murphy to the Pioneer team, joining the recently re-signed husband and wife trail running duo, Dominic and Katie Grossman.
“During a time when much of what these dedicated athletes do for a living is on hold in the usual sense, be it on the mountain, trails, or in competition, it is important for us to support this community and continue to build meaningful, long-term partnerships,” says Shawn Neville, CEO at BOA Technology. “Our product innovation efforts haven’t slowed during these uncertain and unprecedented times, and neither will our commitment to our Pioneers whose dedication to their sport is invaluable to our business.”
BOA is excited to announce the signing of 2019 World Mountain Running Champion and XTERRA Trail Run World Champion, Grayson Murphy to the Pioneer Program. “I’m loving the BOA Fit System on the new Saucony Switchback 2,” says Murphy. “I have never used anything quite like it before, it’s fast and effortless. I just dial in and go without ever having to leave my focus on the trail!”
Murphy resides in her hometown of Salt Lake City where she is focused on her professional running career with Saucony and exploring the trails where she first found her passion for running.
“Our trail running products are packed with goodness and we choose our partners carefully. Together with BOA, we look forward to celebrating more of Grayson’s successes,” said Don Lane, CMO of Saucony.
BOA has also re-signed Pioneers Dominic and Katie Grossman, a trail running power couple out of Wrightwood, California. The Grossman’s can be found in the mountains they call home, trail running, ski touring, and adventuring with their young one in tow, in a relentless pursuit of optimization.
“On any given run, the terrain can be drastically varied – especially when I’m covering ultra distances or climbing up to alpine,” says Katie Grossman. “The BOA Fit System gives me the precise, snug fit I need to confidently charge up and down the mountains.”
Follow along as the BOA Pioneers dial in their adventures at BOAFit.com.
About BOA Technology:
BOA® Technology Inc., creators of the revolutionary, award-winning, patented BOA Fit System, partners with market-leading brands to make the best gear even better. Delivering fit solutions purpose-built for performance, the BOA Fit System is featured in products across snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, medical bracing, and prosthetics. The system consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered for fast, effortless, precision fit, and is backed by The BOA Guarantee. BOA Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, China, South Korea, and Japan. For more information, visit BOAFit.com.