Ultra Sports Live TV Official Live Media Sponsor of Race SLO

Press release from Race SLO. Race SLO is an ATRA corporate member and organizer of the SLO Ultra trail race at Wild Cherry Canyon (September 10, 2016).

SAN LUIS OBISPO, Calif. – (October 7, 2015) – Race SLO, the Central Coast’s endurance sporting event leader, has announced Ultra Sports Live TV as its Official Live Media Sponsor. Based in San Francisco, Ultra Sports Live TV – USL.TV – is a media and technology platform providing quality live coverage of North America’s greatest endurance events.

USL.TV first streamed the 2015 SLO Marathon + Half and will cover its second Race SLO event on California’s Central Coast at the Giro Della Costa Centrale cycling event with live cameras at the start & finish, King of the Mountain time trail on the SLO Gran Fondo course as well as a live camera along the waterfront as riders take in the magnificent Morro Bay to Cayucos region.

“We are thrilled to have Ultra Sports Live TV as our year-round partner to show and document the excitement and drama during all our Race SLO events,” said Samantha Pruitt, Race SLO Founder & CEO. “USL.TV will be part of our ground media team interviewing athletes, telling stories, tracking athletes and then streaming the event live such as the upcoming Giro Della Costa Centrale cycling event. Viewers from around the world can now follow our events online and local spectators also can watch the event drama unfold on a big screen at our expo and festival.”

“USL.TV is proud to be the online media partner for Race SLO events, and we consider it an honor to present their events and the rich athletic stories connected to them on the world stage. We pride ourselves in capturing the raw emotion and beauty at every event we film and look forward to seeing everyone there,” said Mike Cloward, co-founder and CEO of Ultra Sports Live TV.

The 2nd Giro Della Costa Centrale presented by VisitAvilaBeach.com, set for November 14-15, 2015 in Avila Beach, Calif., will have four timed new routes ranging from 25 miles to 100 miles that showcase the beautiful Tuscan-like California Central Coast plus first class recovery area that includes a 5-star chef’s hot Italian lunch, massage, wine and music at Festivale Italiano. Top riders will receive the iconic PINK Giro style jersey and top KOM riders the polka dot jersey. The 2015 event also features author, Tour de France commentator and former professional Bob “Bobke” Roll and 2012 London Olympics silver medal cyclist Dotsie Bausch. Last year’s inaugural event sold out at 600 riders. This year’s event has added an additional 400 spots for 1,000 riders overall and is expected to sell out once again. Register today at: www.girodcc.com


Ultra Sports Live TV is a media and technology platform revolutionizing event and race coverage of North America’s greatest races. Through live streaming video, expert commentary and interviews, and engaging post-race highlights, USL.TV connects fans along to every step of the live event. USL.TV’s multiple live cameras allow viewers to watch the event the way they want to: at home, on their device while on the go, or even better, on their device while at the event. For more information, go to USL.TV where every finish is amazing.


Established in 2010 to bring world class sporting events to the California Central Coast, the Race SLO family of annual events includes the Cancer Challenge 1 Mile, 5K & 10K (September 6, 2015), Giro Della Costa Centrale cycling event (November 14-15, 2015), SLO Marathon + Half and Family Fitness 5K (April 30-May 1, 2016) and the inaugural SLO Ultra trail race at Wild Cherry Canyon (September 10, 2016).

The Race SLO Team organizes and produces both fun and competitive running and cycling events that create a positive impact on both our participants and local communities.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #SmallTownBigRaces!

Visit RaceSLO.com for more information.