Time for an Upgrade?

A message from Nancy Hobbs, Executive Director, American Trail Running Association

From time to time, we upgrade our running wardrobe. This may include a purchase of the latest model of trail shoes, a super lightweight hydration pack, the newest moisture-wicking socks, or a sleek pair of compression tights. For some, upgrades don’t happen that often. Maybe we’ve thought about upgrading, but didn’t have the time or money to invest in the process. Maybe, like my Dad was known for doing, we’d spread layer after layer of Shoe Goo on our kicks to extend their life well into the future. For Dad, that seemed like five years or so. “Who needs new shoes,” Dad would say. Well, eventually the Shoe Goo doesn’t last and it’s time to bite the bullet. Well, that is exactly what we’re doing at ATRA. We’re biting the bullet…and upgrading!

Be sure to look for our new website which will launch in early August. We’ll have a new look created by 33 Degrees Design Studio, LLC, out of Portland, Oregon. Under the guidance of our website task force which includes our online marketing director Richard Bolt, our webmaster Elliott Henry, and our secretary Susan Farago, the website will be user friendly, provide more current information, and have some innovative surprises. We’re excited about the upgrade and hope you will be too.

Enjoy the trails, Nancy