Posts Tagged: The Running Event

Mountain Outpost goes Live at 2019 The Running Event

“This is the craziest sh*t to happen in running this week.” This is the line Jamil Coury (Jam Jam) begins each episode of his iconic Mountain Outpost News and he did so again as he presented a live edition of Mountain Outpost News at the 2019 The Running Event (TRE) in Austin, Texas. For the… Read more »

The Running Event Opens Doors To North American Race Directors

Press release from American Trail Running Association (ATRA) partner Diversified Communications. ATRA has worked with Diversified Communications to create Trailhead Stage at the 2018 The Running Event. Trailhead Stage will offer an overview of the sport of trail running, a historical perspective and where the sport is going. Topics will include participation rates, brand involvement,… Read more »

ATRA Announces Partnership with The Running Event

The American Trail Running Association (ATRA) has signed an agreement with The Running Event and its new owners Diversified Communications to provide content for the inaugural TRAILHEAD Stage at The Running Event (TRE) 2018 scheduled for November 27 to 30, in Austin, TX. The TRAILHEAD Stage will be an interactive, educational area on the trade… Read more »

A first-timer’s insight to The Running Event #TRE16

Back at the office, I’m unwinding from three conferences in 10 days which included The Running Event (TRE to the insider), and I’m already looking forward to attending in 2017. This annual mecca for speciality retailers, vendors, race directors, and working media is a cornucopia of all things running. Orlando was the site this year… Read more »

What’s new and cool at The Running Event #TRE16 – Part 2

There’s no question that The Running Event delivered an incredible show to exhibit new products, old favorites, enhanced use of technology, and more. Day two included a few stops on the showroom floor. The Zone approach – chafe, pain, burn – an all-in-one protection kit from MedZone: Produced in the US, MedZone’s tagline is “prevent,… Read more »

What’s new and cool at The Running Event #TRE16

Day one – The Running Event – Orlando, Florida November 30, 2016 Best session – The New Rules of Marketing and PR – presenter David Meerman Scott, author of “Marketing Lessons from the Grateful Dead.” We’ve all heard a lot of keynoters. We’ve snoozed through some, left midway through others, and checked our watch continually… Read more »