The following review was written by trail runner Sarah Barber and features the INVO8 Mudtalon Speed. The footwear was provided by ATRA corporate member INOV8 at no charge for the review. It’s unusual to see the words “mud” and “speed” in the same sentence, let alone in the title of one product that claims to… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is launching a hiking boot ‘dirty double’ to stamp its footprint further into the outdoors market. Largely renowned as an off-road running brand, inov-8 has made giant strides in hiking in recent years with their increasingly popular Graphene-enhanced boots…. Read more »
Trail running shoe review by Sarah Barber, a lifetime resident of Boise, Idaho, Barber has been a Life Flight Paramedic for seventeen years, and currently works in a dual capacity as a clinician and a Quality Manager. When she’s not flying in helicopters or collecting data for continuous quality improvement, she can be found trail running with… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. Pioneering sports brand inov-8 is heating things up with the launch of a new trail running shoe that is set to get hearts – and legs – racing. The TRAILFLY G 270 V2 is the successor to the TRAILFLY G 270, which in… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. inov-8 is marking the 18th anniversary of its iconic ROCLITE footwear range with the launch of a new shoe that will help off-road runners go further this winter. The pioneering sports brand say their new ROCLITE ULTRA G 320 is specifically designed with the comfort,… Read more »
Announcement from long-time American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is bringing the worlds of hiking and trail running together with the launch of a new waterproof shoe for winter. The pioneering sports brand say their new ROCLITE G 315 GTX V2 is designed for both hiking and running, as well as… Read more »
Announcement from longtime American Trail Running Association (ATRA) member inov-8. Photos: inov-8. inov-8 is launching its first-ever trail running shoes to include the use of nitrogen gas. The pioneering sports brand say their new nitrogen-infused midsole foam will give runners more underfoot bounce. Testers of the TRAILFLY ULTRA G 280 have reported that the shoes… Read more »
Back in April, long-time ATRA member inov-8 launched the PARKCLAW G 280, its first road-to-trail running shoe featuring graphene, the world’s strongest material. Inov-8, founded in 2003 in the U.K’s Lake District, has been pushing limits in shoe technology and earned a reputation in the shoe industry for incorporating some of the high performing and… Read more »
Announcement from American Trail Running Association member inov-8. Pioneering sports brand inov-8 is launching its first road-to-trail running shoe featuring Graphene, the world’s strongest material. The new PARKCLAW G 280 is designed to give runners more confidence to turn off the road and discover the joys of trails. The shoe goes on pre-sale today ahead… Read more »
The new inov-8 X-TALON ULTRA 260 V2 Gets A Grip on Mud, Sand and Snow. Runners can find it hard to get out the door when the weather gets frightening and the trails get messy. Fortunately, there are shoes available to help you keep “the rubber side down.” Born in the British Lake District, ATRA… Read more »
Announcement and photos from ATRA member inov-8. American Trail Running Association (ATRA) member inov-8 has donated £22,000 ($29,000) to help protect and restore peatlands – the world’s largest natural terrestrial carbon store. The UK Lake District based brand – who specialize in running, hiking and fitness gear – raised the money through a Green Friday… Read more »
Announcement from long-time American Trail Running Association member inov-8. Photos: Tony Shaw, Cumbria Wildlife Trust and ATRA. inov-8 has turned its back on the potentially lucrative Black Friday sales period and instead launched For Peat’s Sake – a Green Friday campaign in the battle against climate change. The UK Lake District based brand – who… Read more »
Announcement from American Trail Running Association member inov-8. Mont Blanc is home to the Ultra-Trail du Mont Blanc (UTMB) trail race taking place this August 23rd in Chamonix, France. inov-8 has unveiled a special Mont Blanc limited edition of its popular TRAILFLY™ ULTRA G 300 MAX running shoe. The black and white shoe features the… Read more »
Announcement from American Trail Running Association member inov-8. Photos: Michael Werlberger. The inov-8 Descent Race down the world’s most notorious ski slope returns to Kitzbühel in October with an exciting new uphill twist to its format. Featuring an insanely steep gradient of 80%, the legendary Streif – on the Hahnenkamm mountain in Austria – is… Read more »
Announcement from American Trail Running Association member inov-8. Photos: Leo Francis / www.inov-8.com. Ultramarathon runner Damian Hall has set a new record time for “plogging” the 185-mile Wainwright’s Coast to Coast route. Running west to east, from St Bees on the Irish Sea coastline to Robin Hood’s Bay on the shores of the North Sea,… Read more »
Last Summer when ATRA member inov-8 launched the TERRAULTRA G 270 we were big fans of the zero drop graphene-grip pioneering trail shoe. This light and grippy shoe quickly became a go-to kick for racing on the loose and slippy. As good as that zero-drop shoe is, there are many athletes looking for a bit… Read more »
Announcement from American Trail Running Association member inov-8. Photos by John Shedwick Photography. The outdoors hub of Staveley in the United Kingdom’s Lake District was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store. Customers eagerly waited outside The Forge ahead of its 9am opening in the popular… Read more »
Announcement from American Trail Running Association corporate member inov-8. Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021. Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe. The… Read more »
American Trail Running Association member inov-8 and COROS Wearables have teamed up to help people reap the rewards that exercise brings to mental health. The two sports brands have launched their Step Up & Play Your Part Challenge in a bid to amass 21 million steps of responsible exercise before the end of January 2021…. Read more »
Announcement from Lake District (United Kingdom) based inov-8, a long time member of the American Trail Running Association. inov-8 has donated $12,800 (£9,600) towards the planting of new trees and the restoration of peat habitats in the battle against climate change. The Lake District based brand – who specialize in trail running, hiking and fitness… Read more »
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