Continued from Part 1 of Bhutan’s Snowman Race Raises Climate Change Awareness. “I found all my expectations surpassed.” — Sarah Keyes, Snowman Race participant, Eastern Mountain Endurance coach, ATRA advisory board member and professional runner. After a two-year hiatus due to the coronavirus pandemic, The inaugural Snowman Race was held successfully on October 13, 2022…. Read more »
Announcement from American Trail Running Association (ATRA) “steep & rocky” corporate member Salomon. ATRA member pledges to reduce the environmental impact of athletes and in-person events by 2025 with sustainability goals Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local… Read more »
In 1993, one of the world’s leading voices for the environmental movement and best-selling author, Paul Hawken, wrote The Ecology of Commerce, a book that highlights the problem of the extreme environmental impact caused by modern business practices. “There is no polite way to say that business is destroying the world” (page 3), writes Hawken… Read more »
Last month, professional mountain runner Kilian Jornet launched his Outdoor Friendly Pledge at the US Trail Running Conference over Zoom to an audience in Fayetteville, AR, and virtually around the United States. Kilian’s pledge is driven by his passion for preserving the environment and aims to inspire events, athletes, brand and federations to make commitments… Read more »
Yesterday the 8th annual US Trail Running Conference got underway in Fayetteville, Arkansas with a Climate Action and Sustainability keynote address to an in-person and virtual audience of trail running fans. Taking place at the Fayetteville Town Center, this year’s conference debuted live-streaming of sessions, panel discussions and presentations. Located on the beautiful Downtown Square,… Read more »
Throughout 2020 the American Trail Running Association has been sharing stories of climate action and conservation. This announcement comes from the San Juan Mountain Association – dedicated to the responsible use and preservation of Colorado’s San Juan Mountains. As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never… Read more »
Enabling long term success for trail races and a growing trail running community Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running Communities for Climate Action and Sustainability. This theme is a logical development emanating from last year’s theme of… Read more »
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