Posts Tagged: Climate Action and Sustainability

ATRA Member Salomon Unveils Sustainability Goals For Events and Athletes

Ultra Glide

Announcement from American Trail Running Association (ATRA) “steep & rocky” corporate member Salomon. ATRA member pledges to reduce the environmental impact of athletes and in-person events by 2025 with sustainability goals Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local… Read more »

The Ecology of Commerce: A Trail Running Perspective

In 1993, one of the world’s leading voices for the environmental movement and best-selling author, Paul Hawken, wrote The Ecology of Commerce, a book that highlights the problem of the extreme environmental impact caused by modern business practices. “There is no polite way to say that business is destroying the world” (page 3), writes Hawken… Read more »

A Conversation With Kilian Jornet About His Outdoor Friendly Pledge

Outdoor Friendly Pledge

Last month, professional mountain runner Kilian Jornet launched his Outdoor Friendly Pledge at the US Trail Running Conference over Zoom to an audience in Fayetteville, AR, and virtually around the United States. Kilian’s pledge is driven by his passion for preserving the environment and aims to inspire events, athletes, brand and federations to make commitments… Read more »

US Trail Running Conference Kicks Off in Fayetteville, Arkansas

US Trail Running Conference

Yesterday the 8th annual US Trail Running Conference got underway in Fayetteville, Arkansas with a Climate Action and Sustainability keynote address to an in-person and virtual audience of trail running fans. Taking place at the Fayetteville Town Center, this year’s conference debuted live-streaming of sessions, panel discussions and presentations. Located on the beautiful Downtown Square,… Read more »

Stewardship Success Stories from the San Juan Mountains Association

Throughout 2020 the American Trail Running Association has been sharing stories of climate action and conservation. This announcement comes from the San Juan Mountain Association – dedicated to the responsible use and preservation of Colorado’s San Juan Mountains. As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never… Read more »