As we finish-up our 25th Anniversary year and say goodbye to 2021, the American Trail Running Association (ATRA) looks forward to a more “normal” 2022 and another 25 years celebrating trail running. We kicked off 2021 with the introduction of a new brand identity, unveiling a new logo, colors and font on our website and… Read more »
Posts Tagged: Branding
Celebrating Trail Running in Our Desert Environments
As part of our continuing 25th Anniversary celebration the American Trail Running Association (ATRA) reveals, “desert,” the third of three seasonal / regional special edition logos. While the purple “Ridgeline” logo will anchor our new brand identity going forward, these special logo editions reflect the diversity within the American trail running community. Just like the… Read more »
Celebrating Trail Running In Our Forest Environments
As part of our continuing 25th Anniversary celebration the American Trail Running Association (ATRA) reveals the second of three seasonal / regional special edition logos. While the purple “Ridgeline” logo will anchor our new brand identity going forward, the upcoming special logo editions will reflect the diversity within the American trail running community. Just like… Read more »
Celebrating Trail Running Along Our Coastal Environments
As part of our continuing 25th Anniversary celebration the American Trail Running Association (ATRA) reveals the first of three seasonal / regional special edition logos. While the purple “Ridgeline” logo will anchor our new brand identity going forward, the upcoming special logo editions will reflect the diversity within the American trail running community. Just like… Read more »
A New ATRA Brand for Our Next 25 Years of Trail Running
In celebration of our 25th Anniversary the American Trail Running Association (ATRA) is evolving our brand identity! Today we’re thrilled to unveil a new logo, colors and font on our website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization with an authentic connection to our core audience… Read more »