Press release from ATRA corporate member Spectrum Sports Management. Spectrum Sports Management, the leading Southern California sports management event production agency, announces the return of their annual Tejon Ranch Trail Half Marathon & 10K on Saturday, April 22, 2017. Runners will have the opportunity to explore one of the greatest land conservations in the west… Read more »
Written by By Cammi Balleck for ATRA’s Winter 2016 Trail Times Newsletter. Cammi & Company is an ATRA corporate member. If you’re an all-weather runner, you will face it all, and no snow or ice will keep you from your run. While your body is benefitted, your skin will pay the price. You already know… Read more »
Written by Doug Mayer for ATRA’s Winter 2016 Trail Times Newsletter. One of the highlights of my year is co-race directing the Randolph Ramble, a rugged, late-fall 10km in the wilds of the northernmost region of New Hampshire’s White Mountains. It’s everything I love about trail running—a tough challenge with friends old and new, and… Read more »
American Trail Running Association (ATRA) Trail Running Camp Standards Below are 14 key areas to consider when staging a trail running camp, or when selecting a trail running camp to attend. Program: Provide specific camp details including duration, audience (ie: beginner, intermediate, advanced, or mix), and types of trails to be run (terrain and elevation)…. Read more »
Several times a year the American Trail Running Association (ATRA) conducts surveys to understand trends within our sport, demographic profiles of its participants and their preferences. Following the Moab Trail Marathon held in Moab, Utah this past November, we conducted a survey of race participants in the marathon, half marathon, and 5k. Nearly 30 percent of… Read more »
Press release from the American Ultrarunning Association, Morristown, NJ. Roy Pirrung is a veteran of many trail races and serves on the USATF Mountain/Ultra/Trail Council with ATRA’s Nancy Hobbs and Richard Bolt. In 1980, at the age of 32, Roy Pirrung was 60 pounds overweight, smoked 2 packs of cigarettes a day, and was a… Read more »
Press release from Milan Community Forest Committee. Photo credit: Jose Azel / Aurora Photos. The town of Milan added 577 acres to its Community Forest. These lands will provide the town with income through sustainable timber harvesting, as well as places for local residents to hike, trail run, hunt, fish, and enjoy the outdoors. The… Read more »
Written by Gina Lucrezi for ATRA’s Winter Trail Times Newsletter. About six years ago, I moved to Carbondale, Colorado to work with Trail Runner magazine as their Advertising Manager. I was an avid trail runner and wanted to take my racing to a more competitive level. What better place to train than in the Roaring… Read more »
As part of our theme for 2017; “Community: Building Trail Running Connections“, the American Trail Running Association (ATRA) introduces its new Trail Ambassador Program. Starting in January 2017, we will select individuals who do amazing things in their community, whether it be local, regional, or national, to “build trail running connections.” This could include starting a… Read more »
Welcome to another installment of our “Trail Town” series. Every month we will feature an article about a trail running city that you should put on your bucket list of places to visit! This month we feature the city of Portersville, Pennsylvania. This article was written by Jenni Hulburt, MS. Jenni is a Portersville resident,… Read more »
Photo above: Andy Wacker on his way to victory at the 2016 Lake Padden Trail Half. At the USA Track & Field Annual Meeting in Orlando, Florida earlier this month the Mountain, Ultra & Trail Running Council confirmed the final races for the 2017 National Championships. There will be a total of $48,000 in prize… Read more »
In 2012 the American Trail Running Association introduced its Event Standards Program, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event. “LPTent USA is a perfect fit as a partner in our Event Standards Program,” said… Read more »
Back at the office, I’m unwinding from three conferences in 10 days which included The Running Event (TRE to the insider), and I’m already looking forward to attending in 2017. This annual mecca for speciality retailers, vendors, race directors, and working media is a cornucopia of all things running. Orlando was the site this year… Read more »
The American Trail Running Association was a rights holder attending for the first time the US Sports Congress. We shared our message with attendees, participated in networking activities, and enjoyed informative speakers on timely topics. Listening to the keynote address given at the 10th annual US Sports Congress by Dave St. Peter, president of the… Read more »
Press release from USA Track & Field. ORLANDO — USATF Mountain, Ultra & Trail (MUT) Chairwoman and U.S. Women’s Mountain Running Team founder Nancy Hobbs was awarded the 2016 Robert Giegengack Award for her years of dedication to the sport, particularly her pioneering efforts to promote women’s mountain running. Hobbs received the award on Saturday… Read more »
Press release from ATRA corporate member Leslie Jordan, Inc. Portland, OR – Leslie Jordan, Inc. is proud to announce it’s recent expansion to include design and manufacturing of event Medals and Medallions. In addition to providing race day apparel, the decision to include Medals was generated by customers need. “We recognize that many Race Directors… Read more »
There’s no question that The Running Event delivered an incredible show to exhibit new products, old favorites, enhanced use of technology, and more. Day two included a few stops on the showroom floor. The Zone approach – chafe, pain, burn – an all-in-one protection kit from MedZone: Produced in the US, MedZone’s tagline is “prevent,… Read more »
Welcome to the ninth installment of our “Trail Town” series. Every month we will feature an article about a trail running city that you should put on your bucket list of places to visit! This month we feature the city of Juneau, Alaska. This article was written by Josh Musson. Photos by Josh Musson &… Read more »
Day one – The Running Event – Orlando, Florida November 30, 2016 Best session – The New Rules of Marketing and PR – presenter David Meerman Scott, author of “Marketing Lessons from the Grateful Dead.” We’ve all heard a lot of keynoters. We’ve snoozed through some, left midway through others, and checked our watch continually… Read more »
Press release from ATRA corporate member TriSport SA (South Africa). On 26 November 2016 the inaugural Trail Girl single-day event was held at the Benguela Cove Wine Estate just outside Hermanus. Overlooking the Botrivier lagoon with incredible mountain views, the event offered a flat and fast route – perfect for beginners. The Trail Girl events… Read more »
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