Long-time Friend of ATRA Leslie Jordan Adds Personal Protective Equipment to Product Line

The American Trail Running Association has a long relationship with Leslie Jordan (pictured above), both professionally and personally with our founder Nancy Hobbs. “I met Leslie in the 80s, shortly after the 1986 launch of her business, and we have been friends ever since,” said ATRA executive director Nancy Hobbs. “I remember meeting Leslie and her husband Ray some 30 years ago when it was just the two of them at expos promoting Tyvek jackets to race directors. Since then, the company has grown and developed into a mainstay in the running world. Seeing the Leslie Jordan team focusing on new products that directly benefit those affected by the COVID-19 pandemic is a wonderful addition to their portfolio and shows a sense of commitment to our collective well being.” The following announcement is from ATRA corporate member Leslie Jordan, Inc..

Leslie Jordan, Inc. (LJI) does a quick pivot and adds Personal Protective Equipment (PPE) to their product line. The leading manufacturer in running event apparel had an unlikely start to PPE production but is now full-steam ahead in producing masks for public use.

“It happened so quickly,” states Leslie, owner and President of Leslie Jordan, Inc. First, a frantic email from a friend: “PLEASE HELP! The hospital where my husband practices is running out of masks!”

The next morning, she received a call from a harried local medical supplier whose customers were desperate for masks; he remembered Leslie as a Tyvek jacket manufacturer from thirty years previous, browsed the Leslie Jordan, Inc. website, and found the Rally Jacket, made of non-woven polypropylene. He suggested that perhaps the factories could use the same fabric to make masks and gowns.

At the same time, Leslie was spending her time and energy desperately trying to figure out how to keep her staff employed and her company of 3 and a half decades afloat. “And I thought, here might be the perfect opportunity to help the medical industry while keeping LJI intact and alive until the event industry comes back running!” Leslie explains.

The next three weeks were a 24/7 crash course in Masks 101. The veteran apparel manufacturer intones, “In all my years of importing apparel and having such extensive success in managing the LJI supply chain, I have never seen such a nightmarish, constantly moving target.”

Manufacturers were making false claims and there were millions of defective products returned to China and sitting in their harbors. Companies were pre-paying for masks that were never received. On top of that, the Chinese government was changing the rules of inspections and exports by the minute to slow down the scams and faulty products.

Leslie enlisted her team of logistics experts, her freight forwarder, and her partner factories to help her figure out how best to become a part of the supply chain, and was soon able to start importing masks. “I was so excited that one of my first PPE orders was for a chain of veterinary clinics—my cats brought me luck for that one!” she says.

Today, Leslie Jordan, Inc. has expanded their product line of apparel and accessories to include disposable masks and gowns for both medical and public use, as well as a line of customizable, reusable cloth masks. “It’s a huge sense of accomplishment. Not only have I helped many businesses, but I’ve been able to keep my staff employed. This week, I am going to be officially registered as an FDA-licensed business. And my husband looks at the jigsaw puzzle we took out a month ago and exclaims, ‘Wow- you haven’t even put in one piece!’” Leslie laughs.

American Trail Running Association founder Nancy Hobbs.

Editor’s Note: Be safe as we continue to navigate the uncertainty around the COVID-19 pandemic. Please continue to follow the recommendations and updates from the U.S. Centers for Disease Control and Prevention (CDC), including proper hygiene practices. Also consider reading iRunFar’s COVID-19: A Trail Running and Ultrarunning Community Guide.