Press release from ATRA corporate member La Sportiva.
La Sportiva NA and and Adventure Fit have partnered to introduce the Trail Run Relay. Debuting in Lyons, CO on June 3, 2017, the Trail Run Relay is a social and challenging race where 2- or 4-person teams take turns running a single 5km loop.
To make things interesting, teams can also enter the “Beer Relay” category, where runners must drink an Oskar Blues beer before completing their lap. The team that runs the most laps in 4 hours, with the shortest time, wins the race.
According to Jonathan Degenhardt, marketing director at La Sportiva NA, “the Trail Run Relay will be a blast for both elite endurance runners and those new to trail running. La Sportiva fully endorses the adventurous outdoor lifestyle, which often includes hanging with friends and enjoying a beer or two after a race. The Trail Run Relay brings it all together, so much so that we’ll have our own teams lining up to race, ready to have a blast.”
When the trail running pros at La Sportiva wanted to create an event they could wrap their name around, they turned to Boulder’s Adventure Fit Inc., which specializes in developing innovative and non-traditional active entertainment events.
In between running laps, runners can relax in the La Sportiva hangout zone, complete with hammocks, cold drinks and snacks. The latest trail running shoes will also be available to demo and contests will run continuously through the day at the La Sportiva booth.
The event offers options for those that want to extend their adventure after the race. Immediately following the Trail Run Relay is the Burning Can Fest at the Lyons Outdoor Games, which features a 60-plus brewery beer festival, adventure sport competitions including BMX dirt jumping, kayaking and dog jumping. The festival continues into the evening with three live bands headlined by Rubblebucket. To cap the night, tent and RV camping is available at the base of the Rocky Mountains. The concert is included in the entry fee, but the beer fest and camping are optional add-ons.