Inaugural SLO Ultra Trail Race to Showcase Beautiful Natural Resource

The following press release is from ATRA corporate member Race SLO, organizers of running races in California’s central coast region. 

Inaugural SLO Ultra Trail Race to Showcase Beautiful Natural Resource

Race SLO’s unique new ultra event hosted by HomeFed and produced in partnership with The Land Conservancy of San Luis Obispo, the event’s official beneficiary, features four challenging trail run courses – 50 mile ultra, marathon, half-marathon and five mile hike – at Wild Cherry Canyon in Avila Beach on Saturday, September 10, 2016; free bluegrass festival open to the public; registration is open at

SAN LUIS OBISPO, Calif. – (January 6, 2016) – Sponsored by HomeFed, the Official Host of the event, and in partnership with The Land Conservancy of San Luis Obispo, the event’s official beneficiary, the SLO Ultra will showcase a beautiful natural resource to runners and hikers alike for the first time on California’s incredible Central Coast. Wild Cherry Canyon is approximately 2,400 private acres located on the Pacific Ocean along the Central Coast, northwest of Avila Beach and south of San Luis Obispo. Additional surrounding private lands will also be included in this first ever ultra distance race for San Luis Obispo County, once again putting Race SLO Town on the map, attracting athletes from all over the country and beyond.

Registration is currently opened for the SLO Ultra, set for Saturday, September 10, 2016, featuring a 50 mile ultra race, marathon, half-marathon and 5 mile trail courses and is limited to only 900 runners overall (specific limits per distance). This unique trail event, to be run through the private Wild Cherry Canyon property, will sell out.

“The inaugural race will be a unique outdoor lovers event in breathtaking Wild Cherry Canyon, and all levels of both runners and hikers will appreciate the exclusive access to these trail courses as well as the post-race BBQ and free live bluegrass festival,” said Samantha Pruitt, Race SLO Founder & CEO. “We also are grateful to the generosity of HomeFed as our inaugural SLO Ultra host. We share the same long-term vision of allowing trail users of all types to be able to access this incredible property.”

“The Land Conservancy of San Luis Obispo’s slogan of ‘Saving Special Places’ really resonates with Race SLO, and thus, The Land Conservancy is a natural fit as beneficiary. Its work of conserving, caring and connecting people to nature while preserving open space for public use is invaluable to future generations,” added Pruitt.

In addition to the individual races on Saturday, September 10, there will be a live Bluegrass Festival free to the public and also fresh BBQ featuring Firestone Walker brews available for purchase to celebrate. The North Face gear will be the official participant swag along with race medals and awards for top three athletes overall in all races. The 50 mile race champions will also be awarded prize money.

Visit to register or for more event information.

Established in 2010 to bring world class sporting events to the beautiful California Central Coast, the Race SLO family of annual events includes the 5th SLO Marathon + Half and Family Fitness 5K (Spring), SLO GranFondo cycling event (Fall) and the inaugural SLO Ultra trail race at Wild Cherry Canyon (Fall).

The Race SLO Team organizes and produces both fun and competitive running and cycling events that create a positive impact on both our participants and local communities.

Come experience the best the California Central Coast has to offer: year-round sunshine, rolling green hills, unspoiled open roads, first class finish lines and more. Come Race SLO: #SmallTownBigRaces!

Visit for more information.