It’s not every day that a trail runner gets turned into a trading card character, but ATRA board secretary Corinne Shalvoy is doing just that. On October 1, she and Death March Running Company rolled out a limited edition collaboration featuring her alter ego, Spill-dren of the Corinne. Special thanks to Corinne for providing the text for this article.
A Trail Persona with Grit and Humor
The concept is equal parts gritty and tongue in cheek. Spill-dren appears with battle scars, bloody knees from the many spills encountered on rugged trails, wearing a Women Can. tank and charging through her favorite holiday in full sugar skull style. The design is a playful riff on the ups, downs, and surprises of trail life, while also celebrating community identity and a dash of mischief.
This initiative isn’t simply a fun character drop. For Shalvoy and the Women Can. movement, it’s a creative avenue to lift up one of their core values: giving back to the artists and writers whose work forms the visual and narrative backbone of what Women Can. represents.
From Idea to Impact
As part of the collaboration, funds from the campaign are being directed to a GoFundMe effort supporting the creative contributors behind Women Can., the very people who design graphics, write stories, and breathe life into the brand’s message. In this way, the project becomes not just a merchandise rollout but a purposeful act of recognition and compensation for grassroots creatives.
Shalvoy’s role in this is deeply personal: she wanted this to be more than fun branding, she wanted it to reinforce the importance of equitable support in our community. If you’ve followed her work with ATRA, you’ll know that she believes fiercely in building inclusive, sustainable spaces in trail running. This move is a natural extension.
Why It Matters to Trail Running
Trail running is as much about community as it is about terrain. It’s built on stories, the ones we tell ourselves about toughness, perseverance, setbacks, and joy. Visual art and storytelling help bind communities together, inspire new runners, and amplify under-heard voices.
By coupling this collaboration with a donation campaign for creatives, Shalvoy and Death March are spotlighting a seldom addressed issue: how to sustain the creative labor that underpins much of our culture. It’s a reminder that beyond gear, race entries, and trail miles, there’s artistry and narrative DNA shaping how we see ourselves and each other as runners.
From the ATRA Perspective
As someone who has served ATRA as secretary for the past two years, Shalvoy blends administrative dedication with a restless creativity. Her work has helped steer the organization through governance, communications, and programming, bringing structure and heart to ATRA’s mission. This project further reflects her values: leadership through collaboration, visibility for others, and creative risk.
To support the project and the artists who power Women Can., follow both Death March Running Company (@deathmarchrunningco) and the Women Can Movement (@womencanmovement) on Instagram and join the conversation about how trail running communities can continue to uplift creatives.
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Stay tuned for more updates. If you see a card, a tote, or a post about Spill-dren of the Corinne, know it’s not just clever merchandise, it’s part of a bigger effort to say “thanks” to the artists and writers who help us all dream bigger.
