Posts Categorized: Corporate Members

ATRA includes MYLAPS as partner in Event Standards Program

The American Trail Running Association (ATRA) welcomes MYLAPS Sports Timing as our newest partner in the Event Standards Program. We introduced the Event Standards Program in 2012, and recently included vendors and suppliers as partners to further assist trail race directors in meeting 15 criteria necessary for staging a safe and well-organized event. “MYLAPS’ commitment… Read more »

New “epic” trail race in Costa Rica

Announcement written by Philippe from ATRA corporate member Costa Rica Race. New event coming this October: EPIC TRAIL RACE – COSTA RICA Naming that new race has not really been hard, and any other name fit it as well. Make a trail running race in the Guanacaste province, linking the city of Liberia to the… Read more »

ATRA President Adam Chase Honored by Colorado Running Hall of Fame

Editors Note: Salomon is a longtime corporate member of the American Trail Running Association and sponsor of our Western States Trekker project. The Colorado Running Hall of Fame has honored Salomon trail running athlete and team manager Adam Chase with an induction into its ranks. Chase, who serves the running community as an advocate, author,… Read more »

Bonk Breaker splashes into hydration with Real Hydration

Press release from ATRA corporate member Bonk Breaker. Thirsty for something Real? Bonk Breaker® introduces solution to quench thirst with two refreshing flavors of Real Hydration made with real fruit. The arrival of Bonk Breaker® Real Hydration means that athletes and active lifestyle participants only need to pack one brand in their gear bags prior… Read more »

Jason Koop leads an ultramarathon training revolution

Koop’s New Book, Training Essentials for Ultrarunning, Reveals His Unique Training Approach When elite ultrarunners have a need for speed, they turn to coach Jason Koop. Now the sport’s leading coach makes his highly effective ultramarathon training methods available to ultrarunners of all abilities in his new book, Training Essentials for Ultrarunning. Koop’s book is… Read more »

Joseph Gray gears up for GoPro Mountain Games

Joseph Gray gears up for GoPro Mountain Games – New 5K, improved Mud Run added to event lineup. By Tom Boyd (Shauna Farnell contributed to this story). GoPro Mountain Games is a member of the American Trail Running Association. Vail, Colorado — Joseph Gray doesn’t discriminate when it comes to running surface or running distance…. Read more »

Spectrum Sports Management introduces the Avalon 50/50

For 2017, Spectrum Sports will combine the Catalina 50K and the Avalon 50 Mile run into the Avalon 50/50. CLAREMONT, Calif. – (Mar. 29, 2016) – Spectrum Sports Management, the leading Southern California sports management event production agency, is adding a new event to the traditional Avalon 50 Mile Benefit Run. The new event will add… Read more »

Salomon Selects rygr for US Public Relations

Press Release from ATRA corporate member Salomon. Also mentioned is ATRA corporate member Ragnar Trail Relays. OGDEN, Utah (March 24, 2015) — Salomon, a leading four-season mountain sports brand, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1947, Salomon offers best-in-class product… Read more »

Preliminary Trail Running Survey Results

Is it all about the numbers? It can be… As runners, many of us track our miles, compare our times from run to run, and we may even spend countless hours studying the ups and downs of elevation profiles when preparing for an event. Our running experiences have a lot to do with numbers. At… Read more »

Ultimate Direction Releases Signature Series 3.0

Press release from ATRA corporate member Ultimate Direction. Ultimate Direction’s Expanded Collection Includes Anton Krupicka-Inspired Mountain Vest. Boulder, Colorado, March 24, 2016 – Ultimate Direction this week announced the release of its Signature Series 3.0 line of performance hydration vests for outdoor athletes. The extended range of models inspired by four of the best ultra-runners… Read more »

Epic Photos from the 2016 UTCR Arenal Volcano

To try to understand why Ultra Trail Costa Rica (UTCR) Arenal Volcano is so extraordinary, you must already know the place. In its preserved environment, where the rainforest dives in the huge lake, that magnificent volcano named Arenal seems to ensure peace and enchantment reigning here. This past Saturday the 12th of March, at the… Read more »

Vasque Supports the Triple Crown Trails

For more than 50 years, Vasque footwear has provided product that inspires trust on the trail. In 2016, Vasque is excited to announce its sponsorship of all three trail associations whose trails are included in the Triple Crown of thru-hiking; the Appalachian Trail Conservancy (ATC), the Continental Divide Trail Coalition (CDTC) and the Pacific Crest… Read more »

Krissy Moehl Joins Ultimate Direction Athlete Team

Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce top female ultrarunner and race director, Krissy Moehl, to its team of professional athletes for the 2016 season. The brand’s new crew of sponsored athletes will include top runners Nikki Kimball, Ashley Erba, Jessie Young, Devon Yanko, Kristina Pattison, and… Read more »

Eleven Experience brings new trail running camp to Crested Butte

CRESTED BUTTE, CO – Eleven Experience Brings Trail Runners to Crested Butte for the Salomon Running Experience. Eleven Experience and Salomon are partnering to offer both seasoned and aspiring trail runners an exclusive opportunity to run with world-class athletes and coaches in a world-class destination. Hosted at Eleven’s luxurious Scarp Ridge Lodge in Crested Butte,… Read more »

Altra joins Trail Runner Trophy Series

Altra Signs on as Presenting Sponsor of 2016 Trail Runner Trophy Series. Prizes this year include a trip to Patagonia, a chance to be on the cover of Trail Runner and more than $28,000 in gear giveaways. We’re excited to announce that Altra Running will be the presenting sponsor of the 2016 Trail Runner Trophy… Read more »

Marathon Printing becomes partner in Event Standards Program

The American Trail Running Association (ATRA) announces Marathon Printing, Inc., as the newest partner in their Event Standards Program. ATRA introduced its Event Standards Program in 2012, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event…. Read more »

USATF 50K Championship and Caumsett 50K Results

Trail running speedster Caroline Boller breaks the masters record and wins the women’s USATF 50K National Championship title. Jared Burdick Blasts by Zach Ornelas with 2 miles to go and secures the men’s championship at Caumsett. Lloyd Harbor, NY – March 6, 2016 – Both men and women’s leaders, from the start, were intent on… Read more »

Nancy Hobbs visits ATRA member Northwest Trail Runs

Our founder and executive director Nancy Hobbs spent this past weekend trail running in the Pacific Northwest including a visit to ATRA corporate member Northwest Trail Runs. Northwest Trail Runs prides itself in putting on trail running events that are thoroughly marked and thoughtfully designed with the runner in mind, with flow and interest for… Read more »

SLO Film Festival brings Trails In Motion to San Luis Obispo

World’s first and only international trail & ultra running film tour series to be shown on Race SLO Movie Night Wednesday, March 16; tickets available online; also register today to be part of the “Endurance Town USA” experience on April 30-May 1, 2016 2016 San Luis Obispo Marathon + Half Partners with the SLO Film… Read more »