Posts Categorized: Corporate Members

Sunshine, Vines and Wines at the Inaugural 1 Day Trail Girl Event

Press release from ATRA corporate member TriSport SA (South Africa). On 26 November 2016 the inaugural Trail Girl single-day event was held at the Benguela Cove Wine Estate just outside Hermanus. Overlooking the Botrivier lagoon with incredible mountain views, the event offered a flat and fast route – perfect for beginners. The Trail Girl events… Read more »

ATRA member The Endurance Race Series welcomes back sponsors for 2017-18 seasons

Press release from ATRA corporate member The Endurance Race Series (Colorado). The Endurance Race Series, Colorado’s Largest Trail Running Series announced today the renewal of four familiar sponsors to the race series. The Western Dairy Association, Native Eyewear, Avery Brewing Company, and Ultimate Direction all signed with the Endurance Race Series on a two year… Read more »

Cycle the vineyards and trail run with the jackals

Press release from ATRA corporate member TriSport (South Africa) The Jakkalsvlei MTB and Jackal trail-running events, celebrating its third year this year, will take place on Saturday, 29 October on the Jakkalsvlei wine farm. Both events are organised by TriSport who specialises in event management, sports travel, coaching and sports tourism, and is well-known for… Read more »

BADWATER announces Mt. Gaoligong Ultra in Tengchong, Yunnan Province, China

Press release from ATRA corporate member AdventureCORPS®, Inc., organizers of the BADWATER 135. Held in “China’s Colorado,” Mt Gaoligong Ultra is a Mountain Trail Race through Time and History. Oak Park, CA / Tengchong, China – BADWATER®, the world’s toughest brand, is pleased to announce the inaugural Mt. Gaoligong Ultra in Tengchong, Yunnan Province, China… Read more »

Gellin, Judd Win Inaugural SLO Ultra presented by VisitAvilaBeach.com

Press release from ATRA corporate member Race SLO. First year event hosted by HomeFed drew 1,200 runners and featured four challenging trail run courses – 50 mile ultra, marathon, half-marathon and five mile hike – at pristine Wild Cherry Canyon in Avila Beach; post-event Bluegrass Festival presented by Race SLO & event beneficiary The Land… Read more »

MYLAPS Sports Timing to showcase Live Tracking at The RUT

Editors note: MYLAPS is an ATRA corporate member and Event Standards Program partner for race timing and scoring systems. New this year, MYLAPS Sports Timing will be included at The RUT Mountain Runs in the form of MYLAPS EventApp, Live Tracking and Social Shares modules from the “EventManager” platform via timing partner, Competitive Timing out of… Read more »

Inaugural Sold-Out SLO Ultra Presents Trails in Motion Film Festival

Press release from ATRA corporate member Race SLO. VIP Admission ticket includes beverages, appetizers and meet & greet with featured athletes and film director; Thursday, September 8 at Fremont Theatre; proceeds to benefit The Land Conservancy of San Luis Obispo. SAN LUIS OBISPO, California – The inaugural, sold-out SLO Ultra presented by VisitAvilaBeach.com, set for… Read more »

Incline closed during the 61st Pikes Peak Ascent & Marathon

Press release from Pikes Peak Ascent and Marathon. MANITOU SPRINGS – When runners in the Pikes Peak Ascent and Marathon make their way up and down the tricky switchbacks known as the “W’s” on Barr Trail, they’ll have the course largely to themselves. Like last year, the City of Colorado Springs and Pikes Peak Marathon… Read more »

Leslie Jordan Named an Official Apparel Provider of Running USA

Press release from ATRA corporate member Leslie Jordan, Inc..  ATRA is a founding member organization of Running USA. Leslie Jordan, Inc. is proud to announce the expansion of its previous sponsorship to be an “Official Apparel Provider” of Running USA. Owner and President Leslie Jordan has been an integral part of the Running USA organization… Read more »

Bonk Breaker® Goes Non-GMO

Press release from ATRA corporate member Bonk Breaker. Santa Monica, CA–Bonk Breaker®, the Santa Monica-based manufacturer of freshly baked real food energy and protein bars, gluten-free energy chews and organic real fruit hydration drink mix proudly announces a commitment to taking the entire Bonk Breaker® product line non-GMO. With seventy-five percent of Bonk Breaker®’s current… Read more »

ADVENTURECORPS announces Summer 2016 issue of BADWATER Magazine

Press release from ATRA corporate member AdventureCORPS. Oak Park, CA – AdventureCORPS is pleased to announce that the Summer 2016 issue of BADWATER® Magazine is now available for download. Sixty-four pages in length and printed in full-color, it focuses primarily on the STYR Labs Badwater 135 Ultramarathon and its remarkable venues, Death Valley National Park,… Read more »

With Spartan Sport, Suunto introduces new additions to its next-generation multisport solution

Press release from ATRA corporate member Salomon / Suunto via their PR agency rygr. HELSINKI (July 6, 2016) — Suunto today announces an expansion to its recently introduced Suunto Spartan Ultra multisport solution: the Suunto Spartan Sport, a strong and sleek multisport GPS watch for athletes. “Our customers have asked us to create a full-featured… Read more »

Spitting in the Soup: Inside the Dirty Game of Doping in Sports

Press release from ATRA corporate member VeloPress. New Book, Spitting in the Soup, Explores the History of Sports Doping and Shines Light on Doping in Olympic Sports. Sports journalist Mark Johnson examines how deals made behind closed doors keep drugs in sports and the changes required to kick drugs out of sports once and for… Read more »

Power Up Everyday Exercise and Weekend Adventures with Real Foods from Rocket Fuel

Press release from ATRA corporate member VeloPress. In Rocket Fuel, award-winning dietitian Matt Kadey offers up 126 delicious, creative, and convenient real-food recipes to power your everyday exercise and weekend adventures. Kadey’s ingenious Rocket Fuel foods—like easy-to-make muffins, bars, pies, bites, gels, smoothies, balls, wraps, and cookies—will inspire how you fuel for your favorite sports…. Read more »

Tenzing-Hillary Everest Marathon Update

Written by Molly Mikita for ATRA corporate member One World Trekking. Essay contest winner Molly Mikita checked in with ATRA about her training and preparation for her trip to the event. We are working with a new non-profit in Nepal, as the original group we had planned to work with has dissolved. We are excited… Read more »

ATRA includes Ashworth Awards as partner in Event Standards Program

The American Trail Running Association (ATRA) announces Ashworth Awards as our newest partner in the Event Standards Program. We introduced our Event Standards Program in 2012, and recently included vendors and suppliers as partners to further assist trail race directors in meeting our 15 criteria necessary for staging a safe and well-organized event. “Awards are… Read more »