Here at the American Trail Running Association (ATRA) we’re excited to announce the launch of our newest program, Connect with the Trail, a grassroots, community-building initiative sponsored by OrthoLite, with additional support from Salomon Running and Balega. #ConnectWithTheTrail invites trail runners to share meaningful photos & videos from their trail running experiences on Instagram or… Read more »
Press release from American Trail Running Association double track member Badwater® / AdventureCORPS®. On July 15-17, AdventureCORPS presents its legendary BADWATER® 135 ULTRAMARATHON. Now in its 42nd year, the world-renowned event pits up to 100 of the world’s toughest athletes against one another and the elements. In scorching temperatures and at altitudes as high as… Read more »
Press release from American Trail Running Association Double-track member and Colorado based sports nutrition company Tailwind Nutrition. Colorado-based sports drink manufacturer, Tailwind Nutrition, is proud to be named the recipient of the 2019 Governor’s Award for Excellence in Exporting. The award, a joint recognition from the Colorado Office of Economic Development and International Trade (OEDIT)… Read more »
Press release from the Vail Recreation District (VRD). Vail Recreation District is an ATRA corporate member and provides limited free trail race entries for ATRA members through our monthly e-newsletter giveaway program. Written by Eric Henderson. Colorado’s longest-tenured trail running series will serve as the unofficial summer kick off for mountain runners with its first… Read more »
Press release by American Trail Running Association corporate member LEKI. LEKI is excited to announce the second annual LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 13-16. The scholarship includes registration fees, air travel, lodging and LEKI Trail Running gear for one deserving trail runner. LEKI has… Read more »
Ragnar Trail Relays and Athletes for a Fit Planet are both American Trail Running Association corporate members. With Earth Day coming up on Monday, Athletes for a Fit Planet is offering ATRA race director members a 33% discount on the Pledge of Sustainability. That means the cost is $100 instead of $150. The discount code… Read more »
Balega International is an American Trail Running Association corporate member. Durham, N.C. — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will… Read more »
We are pleased to welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program. Athletes for a Fit Planet are experts in environmental sustainability at running races across North America. They offer customized consulting, on-the-ground support for events, help measure and reduce an event’s CO2 and waste footprints and communicate an… Read more »
LEKI is an ATRA corporate member and supporter of our Trail Ambassador program. To learn more about LEKI and using poles for trail running, read our Trail News article “Using poles for a more a efficient trail running experience.” BUFFALO, NY – LEKI, a leader in skiing, trekking and trail running poles, announces they have signed… Read more »
OrthoLite: the Official Insole of the American Trail Running Association (ATRA). We’re proud to announce that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands, has renewed their partnership, which includes the moniker, “Official Insole of the American Trail Running Association,”… Read more »
Press release from Pocket Outdoor Media, parent company of ATRA Double-track corporate member VeloPress. Lauded running journalist Jonathan Beverly to lead America’s #1 performance running media brand. Boulder, Colorado — Jonathan Beverly is the real deal! After serving successfully as the Guest Editor of Competitor Running’s February editorial, Beverly has been hired as the brand’s… Read more »
Press release from ATRA members Salomon and Aravaipa Running. Aravaipa Running founder Jamil Coury was recently named USATF Mountain, Ultra & Trail Council’s Contributor of the Year. OGDEN, Utah (Jan. 16, 2019) – Today, Salomon announces its partnership with Aravaipa Running, the Arizona-based trail and ultra-running event organizer best known for iconic races like the… Read more »
The following press release is from ATRA member Run Alaska Trails. CORDOVA, Alaska — Run Alaska Trails, a trail running guide and travel service based in South Central Alaska, is pleased to announce next year’s trip dates. All-inclusive running packages are scheduled for June 30th, July 14th, July 21st and July 28th of 2019. Run… Read more »
We’re proud to welcome Joe Viger Photography as the newest partner in our trail running Event Standards Program. We introduced the Event Standards Program in 2012, and for the past two years, it has included vendors and suppliers as partners to further assist trail race directors in meeting the program’s 15 criteria necessary for staging… Read more »
The American Trail Running Association’s Nancy Hobbs, Tayte Pollmann and Peter Maksimow attended all the Pikes Peak race weekend festivities and contributed to the following story. The 63rd Pikes Peak Marathon, the fourth Golden Trail Series race supported by ATRA member Salomon, and Pikes Peak Ascent took place in the small mountain town of Manitou… Read more »
American Trail Running Association corporate member, XTERRA Colorado Trail Run Series, will host the third annual XTERRA Trail Run Castle Rock at Colorado’s beautiful Phillip S. Miller Park located in Castle Rock, CO just 30 minutes north of Colorado Springs and 30 minutes south of Denver, on Sunday August 5th, 2018. The race distances include… Read more »
RaidLight is an ATRA corporate Switchback member and sponsor of our View from the Pack series of articles. Park City, Utah — Since 1999 RaidLight has served the trail running community with the best products to enhance your ability to connect with each other, nature, and to share the trail running experience. Born in the… Read more »
Each spring, the American Trail Running Association conducts a survey to measure trail running trends from our national audience. This year we had a record 2300 responses, nearly triple that of the 2017 survey. Complete survey results are made available to corporate members at the Switchback, Steep & Rocky and All-terrain levels. The following selected outtakes… Read more »
Press release from ATRA member Pikes Peak Marathon Inc. EDITORS NOTE: Any Lab Test Now and their testing partner, Quest Diagnostics, are not certified by the U.S. Anti-Doping Agency (USADA). Test results from Pike Peak, including those deemed to be “positive,” can’t be recognized by USADA, the World Anti-Doping Agency (WADA), USA Track & Field… Read more »
We are pleased to announce Leslie Jordan, a custom performance apparel manufacturer, as the newest partner in our Event Standards Program. The American Trail Running Association’s (ATRA) Event Standards Program was introduced in 2012, and for the past two years, the program has included vendors and suppliers as partners to further assist trail race directors… Read more »
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