Posts Categorized: Corporate Members

Atlas Snow-Shoe Co. Introduces New Peak Series Collection of Snowshoes

The following press release is from ATRA corporate member Atlas Snow-Shoe Co. and just in time for the winter season. In addition to the new Peak snowshoes mentioned below, experienced trail runners might want to consider the Atlas Speed series snowshoes for men and women. Atlas Snow-Shoe Co. Introduces New Peak Series Collection of Snowshoes New… Read more »

EX2 Adventures announces 2016 trail race schedule

The following announcement is from ATRA Single-track Corporate member EX2 Adventures. Since the year 2000, EX2 Adventures has produced quality outdoor adventure experiences for the greater Washington DC metropolitan community. Hello from EX2 Adventures! Even though we just wrapped up our 2015 season, it’s hard to contain my excitement for the 2016 EX2 race line… Read more »

Altra becomes exclusive footwear partner of the Hardrock 100

Press release from Altra Footwear. Altra Footwear is an ATRA Switchback Corporate Member. The Hardrock Hundred Mile Endurance Run is proud to announce a 3-year partnership with Altra Footwear. Silverton, Colorado Tuesday December 1st , 2015 – Altra Footwear becomes a Diamond Level Partner and the exclusive footwear partner of the Hardrock Hundred Mile Endurance… Read more »

Member Update: The Ultra Trail Costa Rica ARENAL VOLCANO

Member Update: The Ultra Trail Costa Rica ARENAL VOLCANO Written by Philippe Bukove from Costa Rica Race. Costa Rica Race is an ATRA corporate single-track member. A dream trial featuring magnificent scenery with spectacular views! The UTCR ARENAL VOLCANO (March 12-13th 2016) is a race byway and mountain trails, non-stop, individual participation, which has 5… Read more »

Inaugural SLO Ultra Trail Race 2016 Registration Opens

Race SLO adds unique ultra run to its family of annual central coast events; debut ultra, hosted by HomeFed and benefitting The Land Conservancy, features three challenging trail courses – 50 mile, marathon and half-marathon – at Wild Cherry Canyon in Avila Beach on Saturday, September 10, 2016; registration is open at www.SLOultra.com. SAN LUIS… Read more »

Ultra Fiord is back for a 2nd edition

ULTRA FIORD BACK FOR A 2ND EDITION WITH RUNNERS FROM MORE THAN 20 COUNTRIES – The 2nd edition will take place the 14th-16th of April, 2016 – Runners from 24 countries are already signed up – The race is located in the untouched fiords of Chilean Patagonia PUNTA ARENAS, CHILE (November 25th, 2015)—After the resounding… Read more »

USATF’s MUT Committee announces USA Ultra Team Invitational

Written by USATF Mountain, Ultra & Trail Running Council member Kami Semick. On Saturday, December 5, 2015, the best ultra runners from around the world will gather in the Marin headlands to compete at the inaugural USA Ultra Team Invitational. The USA Ultra Team Invitational is a team scoring event designed through the efforts of… Read more »

New Training Journals Help Runners Chase Down Their Goals

Press release from Dave Trendler of VeloPress. Co-author Lauren Fleshman is the co-founder of ATRA corporate member Picky Bars based the trail running mecca of Bend, OR. Two New Believe Training Journals Help Runners Chase Down Their Goals Boulder, CO, USA – November 3, 2015 – Professional runners Lauren Fleshman and Roisin McGettigan-Dumas have released… Read more »

How to prepare for a multi-day stage race

“Zolkan 4 Day Chile – How to prepare for a multi-day stage race” was written by Melissa Gosse and Jonathan Sinclair. Melissa & Jon are sponsored by ATRA corporate member Xero Shoes. Stage racing is an interesting mix between the speed and stamina that brings out the fastest ultra runners in the world. There is an… Read more »

Altra named exclusive footwear sponsor of Western States

Press release from ATRA corporate member Altra Footwear: ALTRA NAMED EXCLUSIVE FOOTWEAR SPONSOR OF WESTERN STATES 100 The world’s oldest and most prestigious 100-mile trail race announces partnership with Altra Footwear AUBURN, Calif. – Altra Footwear has been named the exclusive footwear sponsor of the Western States 100-Mile Endurance Run, Western States 100 President John… Read more »

Ultra Sports Live TV Official Live Media Sponsor of Race SLO

Press release from Race SLO. Race SLO is an ATRA corporate member and organizer of the SLO Ultra trail race at Wild Cherry Canyon (September 10, 2016). SAN LUIS OBISPO, Calif. – (October 7, 2015) – Race SLO, the Central Coast’s endurance sporting event leader, has announced Ultra Sports Live TV as its Official Live… Read more »

Passing the torch at Tejas Trails

Written by Chris McWatters You may have read the recent article from Joe Prusaitis about how he and his wife, Joyce, passed their “baby” (Tejas Trails) on to a new guy. I’m that “new guy.” I want you to know about some plans of mine to honor these two people, their Austin, TX-based trail running… Read more »

Morocco Race, a unique event for all participants

Race announcement from ATRA corporate member Morocco Race. The first edition of the the “Morocco Race” will take place on November 14th 2015. This trail running race is unique in Morocco and in the world of trail running. Trailers will discover amazing paths with mountains of the High Atlas in forefront, only 35 minutes from Marrakech,… Read more »

Upcoming events from AdventureCORPS

AdventureCORPS, creator of the epic Badwater 135 is an ATRA corporate member. The following is an excerpt from their August 2015 email newsletter. 2015- 2016 AdventureCORPS CALENDAR OF EVENTS: It is our goal to only send you useful, informative, interesting, and entertaining info, insights, stories, and more about our events, the people who do them, the… Read more »

Ready for another high elevation race this year?

Are you ready for another high elevation race this year?  Try the Hermit Pass Marathon, Half and 13K – an ATRA race member. WHEN: Saturday, September 19, 2015 WHERE: A Painted View Ranch near Westcliffe, CO; 1 hr. west of Pueblo, 2 hrs southwest of Colorado Spring, 3hrs southwest of Denver in the Sangre de… Read more »

CW-X defines the “art” if running

CW-X is a long time ATRA corporate member and provided this press release. Japanese Psychedelic Artist Uses CW-X Tights As Canvas NEW YORK, N.Y. (August 17, 2015) – The Wacoal Sports Science Corp. (WSSC), makers of CW-X Engineered Endurance Apparel, is offering a limited edition tight featuring a print by one of the leading pop… Read more »

Xero Shoes Slashes Weight & Bulk with Z-Trek

Broomfield, Colorado based Xero Shoes is a new ATRA corporate member. The following press release was originally published by Xero Shoes on March 9, 2015. For decades, sport sandals like Chaco, Teva, and Keen have been de rigeur for outdoor enthusiasts. Their downside? A brick-like weight and stiffness, with a suitcase-filling thickness. The new Amuri… Read more »

O2X Summit Challenge Series comes to Winter Park

O2X Summit Challenges is an ATRA corporate member. Press release from O2X Summit Challenges. WINTER PARK, COLORADO – The O2X Summit Challenge Series, in partnership with lululemon athletica, will bring its physically and mentally demanding brand of off-trail racing to Winter Park’s Mary Jane. Described by Outside magazine as a “new breed of … obstacle race,”… Read more »

ATRA includes partner in Event Standards Program

Written by Nancy Hobbs, Executive Director, American Trail Running Association Colorado Springs, CO —– The American Trail Running Association (ATRA) which formed a partnership with Boulder, Colorado-based Adventure Projects in April, has furthered that relationship by including Trail Run Project in their Event Standards Program. “One of our goals at ATRA is to educate runners… Read more »

60 years of running in the Pikes Peak region

Press Release by Ron Ilgen, President Pikes Peak Marathon, Inc (an ATRA corporate member) MANITOU SPRINGS, Colo. – Sixty years ago, body builder Monte Wolford won the inaugural Pikes Peak Marathon. Since then, the people of this great race, Arlene Piper, Matt Carpenter, and many others have written the region’s running history. And the mountain… Read more »