We are pleased to announce Leslie Jordan, a custom performance apparel manufacturer, as the newest partner in our Event Standards Program. The American Trail Running Association’s (ATRA) Event Standards Program was introduced in 2012, and for the past two years, the program has included vendors and suppliers as partners to further assist trail race directors… Read more »
Posts Categorized: Corporate Members
Sundog Running Official Coaching Partners of the 2018 SLO Ultra
Press release from ATRA corporate member SLO Ultra. Race SLO is also co-hosting the 2018 US Trail Running Conference coming up August 29 to 31. Race SLO Professional Trail Running Ambassadors Emily & Ian Torrence offer training plans and plan to attend the 2018 SLO Ultra Race this Fall. Emily Harrison Torrence and Ian Torrence,… Read more »
LEKI Offers Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat
Press release from ATRA corporate member LEKI. To learn more about how to use poles for trail running check our Trail News article. BUFFALO, NY – April 27, 2018 – LEKI is excited to announce the LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 7-10. The scholarship… Read more »
Suffer Better’s inaugural Running Up for Air Colorado is in the books
Press release from ATRA corporate member Suffer Better. Photos by Suffer Better. Some 40 enthusiastic Running Up for Air Colorado (RUFA-CO) runners toed the line for the chilly (28 degrees) 7 a.m. start on March 31. When the Suffer Better crew dropped the flag, off they went, running up to Granite Peak (8500′) and back, again… Read more »
Pittsburgh Marathon Organizers Introduce the Ultimate Trail Relay Challenge
Press release from ATRA corporate member Pittsburgh Three Rivers Marathon, Inc. (P3R). Running from Cumberland, Maryland to Pittsburgh, Pennsylvania, the Great Allegheny Passage Relay is inspired by the growing popularity of trail running. PITTSBURGH – Pittsburgh Three Rivers Marathon, Inc. (P3R) announced today that they will add another race to their growing number of events…. Read more »
ATRA Team attends the Run Through Time Marathon in Salida, Colorado
Once again, the American Trail Running Association (ATRA) was present at one of the classic trail races in the state of Colorado to kick off the trail running season, the Run Through Time Marathon & Half Marathon, in the picturesque mountain town of Salida. One never knows what weather the participants will face but the… Read more »
Welcome RaidLight presenting partner of our new View from the Pack articles
We’re proud to announce RaidLight as the presenting partner of our newly launched View from the Pack series of articles. Starting in May, we’ll publish stories that recognize and celebrate trail race volunteers and trail runners who have dedicated themselves as everyday athletes to grow trail running in their community. These View from the Pack… Read more »
LEKI USA added as a partner in our Trail Ambassador program
We’re proud to announce LEKI USA as a new partner in our Trail Ambassador program presented by CamelBak. LEKI USA makes innovative carbon and aluminium trail running poles with fixed length, folding and variable length models available. LEKI USA joins CamelBak, adidas Outdoor, CEP Compression, Health I.Q., and OrthoLite as a partner in this second-year… Read more »
Kinabalu: new trail running range from SCOTT
Press release from American Trail Running Association member Scott Running. With a range of trail running shoes and functional apparel, SCOTT Running is presenting ‘the new head-to-toe’ Kinabalu trail running collection inspired by Malaysia’s highest mountain. Mount Kinabalu is a mountain that has it all in one place when it comes to diversity of trail… Read more »
ATRA announces a second year with Race Roster as a preferred partner in Event Standards Program
The American Trail Running Association (ATRA) is pleased to announce Race Roster as a second-year partner in Event Standards Program for race directors. The Event Standards Program provides guidelines for use in planning for and staging safe and successful trail running events. Race directors who’s events adhere to the majority of the criteria, may include our… Read more »
We’re proud to announce Health IQ as a partner in our Trail Ambassador program
We’re proud to welcome Health I.Q. as a new partner in our Trail Ambassador program presented by CamelBak. Health I.Q. joins CamelBak, adidas Outdoor, CEP Compression, LEKI USA, and OrthoLite as a partner in this second-year program, which honors outstanding individuals in the trail community. Each month an ambassador will be chosen form a pool… Read more »
We’re proud to introduce CEP Compression as a partner in our Trail Ambassador program
We’re proud to introduce CEP Compression is a new partner in our Trail Ambassador program presented by CamelBak. CEP Compression joins CamelBak, adidas Outdoor, LEKI USA, Health I.Q., and OrthoLite as a partner in this second-year program, which honors outstanding individuals in the trail running community. Each month an ambassador will be chosen form a pool… Read more »
GoPro Mountain Games Announces Music Lineup, New Venue Layout and Registration Launch
Press release from ATRA corporate member GoPro Mountain Games. With nine different sports, more than 25 events, live concerts and more than 70,000 spectators, the 2017 GoPro Mountain Games were the biggest and best yet, but organizers today announced a lineup to the 2018 GoPro Mountain Games that ought to take the event to an… Read more »
SLO Ultra to Host 2018 RRCA California State Trail Marathon Championship
Press release from ATRA member and 2018 US Trail Running Conference host Race SLO. Photos from Race SLO. Third annual event set for Saturday, September 1; register today for all race distances at sloultra.com! The SLO Ultra, produced by the Central Coast’s endurance sports leader Race SLO, has been selected by the Road Runners Club… Read more »
Under Armour Mountain Running Series Announces 2018 Race Calendar
Press release from ATRA corporate member Under Armour. Photos by Myke Hermsmeyer. Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented by GORE-TEX® Products. In partnership with POWDR, the trail running series is designed for… Read more »
Snowshoe Running with Northern Lites
Written by Jim York and originally published in the Winter 2017/18 edition of our Trail Times newsletter. Northern Lites is an American Trail Running Association corporate member. Jim is also event director of the Ripper Race on February 4, 2018 at Afton Alps, WI. Snowshoes are an easy way to keep running all winter, even… Read more »
Hitting the Trails with Two-Time Olympian & Health IQ Customer Ryan Hall
Article written by Victoria O’Neil for ATRA corporate member Health IQ. Congratulations to Ryan’s wife Sara who won yesterday’s USATF Marathon Championships in Sacramento, California. Two-time Olympian Ryan Hall has run thousands of miles over asphalt. But that doesn’t mean he’s a stranger to the joys of hitting the trails. In fact, he’s always been a… Read more »
ATRA includes Nicholas Hill Group as a preferred partner in Event Standards Program
The American Trail Running Association (ATRA) is pleased to welcome Nicholas Hill Group as our newest partner in the Event Standards Program. We introduced our Event Standards Program in 2012, and for the past two years, have included vendors and suppliers as partners to further assist trail race directors in meeting our 15 criteria necessary for… Read more »
Tips for women on the trails: Introducing Jenn Coker
Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 Advocate Program member Jenn Coker, who moved from Georgia to the Colorado mountains. We will hear from other inov-8 ambassadors, listen to their stories and provide tips for women on… Read more »
ATRA member Spectrum Sports Management partners with Gnarly Nutrition and Hydrapak for upcoming RunCatalina Events
Press release from ATRA corporate member Spectrum Sports Management. Gnarly Nutrition and HydraPak announce sponsorship of RunCatalina to fuel athletes on race day Spectrum Sports Management, the leading full-service sports management, production and sponsorship agency in Southern California, recently announced their partnership with Gnarly Nutrition, a brand that is redefining the future of sports nutrition, for… Read more »