Press release from ATRA corporate member Bonk Breaker.
Santa Monica, CA–Bonk Breaker®, the Santa Monica-based manufacturer of freshly baked real food energy and protein bars, gluten-free energy chews and organic real fruit hydration drink mix proudly announces a commitment to taking the entire Bonk Breaker® product line non-GMO. With seventy-five percent of Bonk Breaker®’s current SKU’s already non-GMO, additional non-GMO products will phase in over the coming months until every offering from the company achieves the non-GMO verification.
“We’re on a continual quest to make Bonk Breaker the go-to choice for healthy eaters everywhere through increasing the breadth of our product line and taking these products to the next level by utilizing the highest quality ingredients possible” said Chris Frank, Bonk Breaker® Chairman & co-CEO. “What began as a bar baked in our co-founder’s kitchen has evolved into one of the world’s premium sports nutrition brands, plus a delicious, nutritious snack or on-the-go meal replacement for active lifestyle adults and energy-hungry kids. Our goal is to offer the best possible portable nutrition for all our customers, freshly baked with ingredients they know and trust.”
Going entirely non-GMO was a natural next step in Bonk Breaker®’s product development, as the bars, chews and drink mix are already all-natural and minimally processed. The move also comes in response to growing industry demand for full disclosure of food ingredients, as the non-GMO verification provides total transparency. Bonk Breaker®’s change to non-GMO status marks an important change within the natural food market as well as among premium nutrition for athletes.
The team at Bonk Breaker® has worked tirelessly to source exceptional great tasting ingredients that meet the non-GMO standard. “The Bonk Breaker brand has a deep commitment to creating real food fuel for athletes, busy professionals, kids and anyone looking for a healthy snack,” says Bonk Breaker® co-CEO & founder Jason Winn. “Our team searches for premium suppliers that share our passion for providing the highest level of quality, non-GMO ingredients in order to ensure that every Bonk Breaker product is one we are proud to create.”
Going forward, all Bonk Breaker® energy and protein bars and energy chews will be verified by the non-GMO project. Bonk Breaker®’s recently launched hydration drink is already certified organic and non-GMO by CCOF. To learn more, or to purchase Bonk Breaker® premium nutrition, visit www.bonkbreaker.com.
About Bonk Breaker®
Co-founded by Jason Winn and Chris Frank, both elite level (and hungry) athletes, Bonk Breaker®’s mission is to provide great tasting, real food portable fuel for everyone from weekend warriors to world class athletes, fitness aficionados to on-the-go parents and their non-stop kids. The Santa Monica, Calif.-based company’s quest began in 2006 when Winn and his mother baked the first Peanut Butter & Jelly Energy Bar in Mama Winn’s kitchen and continues today with an ever-expanding lineup of products and flavors combining all-natural, real food gluten, dairy and soy-free ingredients. Bonk Breaker® proudly supports the athletic efforts of USA Cycling and Team USA, the Cannondale-Garmin Pro Cycling Team, the Milwaukee Brewers and four-time World Champion triathlete Mirinda Carfrae.
Whoever you are, Bonk Breaker® has the nutrition to fuel your healthy, active lifestyle – fresh from the oven. Visit Bonk Breaker® at www.bonkbreaker.com.