Press release written by race director Tim Yanacheck. As members of USATF’s Mountain, Ultra & Trail Running Council, ATRA’s Nancy Hobbs & Richard Bolt help determine host events for national championship races including the Mad City 100K. MADISON, WISCONSIN – National championships will be on the line for ultramarathon runners in the Mad City Ultras… Read more »
Press release from Dave Trendler, VeloPress. Jason Koop’s New Book Training Essentials for Ultrarunning Reveals His Unique Training Approach. Boulder, CO, USA — When elite ultrarunners have a need for speed, they turn to coach Jason Koop. Now the sport’s leading coach makes his highly effective ultramarathon training methods available to ultrarunners of all abilities… Read more »
Press release written by Jens Jakob Andersen, RunRepeat.com. RunRepeat.com powers ATRA’s Find a Trail Shoe tool. At RunRepeat.com we have done a massive analysis of 183,911 running shoe prices. We collected prices from 41 US retailers across three different days in March. The purpose of the analysis was simply curiosity. What do prices on running… Read more »
Joseph Gray gears up for GoPro Mountain Games – New 5K, improved Mud Run added to event lineup. By Tom Boyd (Shauna Farnell contributed to this story). GoPro Mountain Games is a member of the American Trail Running Association. Vail, Colorado — Joseph Gray doesn’t discriminate when it comes to running surface or running distance…. Read more »
For 2017, Spectrum Sports will combine the Catalina 50K and the Avalon 50 Mile run into the Avalon 50/50. CLAREMONT, Calif. – (Mar. 29, 2016) – Spectrum Sports Management, the leading Southern California sports management event production agency, is adding a new event to the traditional Avalon 50 Mile Benefit Run. The new event will add… Read more »
OGDEN, Utah (March 25, 2016) — Suunto, a global leader in sports precision instruments, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1936, when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass, Suunto has for… Read more »
Press Release from ATRA corporate member Salomon. Also mentioned is ATRA corporate member Ragnar Trail Relays. OGDEN, Utah (March 24, 2015) — Salomon, a leading four-season mountain sports brand, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1947, Salomon offers best-in-class product… Read more »
Press release from ATRA corporate member Ultimate Direction. Ultimate Direction’s Expanded Collection Includes Anton Krupicka-Inspired Mountain Vest. Boulder, Colorado, March 24, 2016 – Ultimate Direction this week announced the release of its Signature Series 3.0 line of performance hydration vests for outdoor athletes. The extended range of models inspired by four of the best ultra-runners… Read more »
To try to understand why Ultra Trail Costa Rica (UTCR) Arenal Volcano is so extraordinary, you must already know the place. In its preserved environment, where the rainforest dives in the huge lake, that magnificent volcano named Arenal seems to ensure peace and enchantment reigning here. This past Saturday the 12th of March, at the… Read more »
For more than 50 years, Vasque footwear has provided product that inspires trust on the trail. In 2016, Vasque is excited to announce its sponsorship of all three trail associations whose trails are included in the Triple Crown of thru-hiking; the Appalachian Trail Conservancy (ATC), the Continental Divide Trail Coalition (CDTC) and the Pacific Crest… Read more »
Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce top female ultrarunner and race director, Krissy Moehl, to its team of professional athletes for the 2016 season. The brand’s new crew of sponsored athletes will include top runners Nikki Kimball, Ashley Erba, Jessie Young, Devon Yanko, Kristina Pattison, and… Read more »
CRESTED BUTTE, CO – Eleven Experience Brings Trail Runners to Crested Butte for the Salomon Running Experience. Eleven Experience and Salomon are partnering to offer both seasoned and aspiring trail runners an exclusive opportunity to run with world-class athletes and coaches in a world-class destination. Hosted at Eleven’s luxurious Scarp Ridge Lodge in Crested Butte,… Read more »
Altra Signs on as Presenting Sponsor of 2016 Trail Runner Trophy Series. Prizes this year include a trip to Patagonia, a chance to be on the cover of Trail Runner and more than $28,000 in gear giveaways. We’re excited to announce that Altra Running will be the presenting sponsor of the 2016 Trail Runner Trophy… Read more »
MANITOU SPRINGS, Colo. – The journey to the 2016 Pikes Peak Ascent and Marathon begins Saturday with race registration Are you ready for America’s Ultimate Challenge, the 61st Pikes Peak Ascent and Marathon? Runners from around the globe will take their starting positions in front of their computers and cell phones for the first leg… Read more »
MANITOU SPRINGS, Colo. – Pikes Peak Marathon, Inc. to relaunch PikesPeakSports.us as a new online running publication. Hanging out beneath a shade tree at the Pikes Peak Ascent and Marathon Expo in 2012, Killian Jornet, arguably the world’s most famous mountain runner, signed autographs and visited with fellow runners and race fans. They wanted to… Read more »
The American Trail Running Association (ATRA) announces Marathon Printing, Inc., as the newest partner in their Event Standards Program. ATRA introduced its Event Standards Program in 2012, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event…. Read more »
The US Trail Running Conference has announced that haku Sports, the event management and online registration software specialist, are the new Presenting Sponsor for the Trail Race Director days during the 2016 event. haku Sports powers successful events and has built the leading technology in the event management industry. Hundreds of thousands of participants have… Read more »
Trail running speedster Caroline Boller breaks the masters record and wins the women’s USATF 50K National Championship title. Jared Burdick Blasts by Zach Ornelas with 2 miles to go and secures the men’s championship at Caumsett. Lloyd Harbor, NY – March 6, 2016 – Both men and women’s leaders, from the start, were intent on… Read more »
Our founder and executive director Nancy Hobbs spent this past weekend trail running in the Pacific Northwest including a visit to ATRA corporate member Northwest Trail Runs. Northwest Trail Runs prides itself in putting on trail running events that are thoroughly marked and thoughtfully designed with the runner in mind, with flow and interest for… Read more »
World’s first and only international trail & ultra running film tour series to be shown on Race SLO Movie Night Wednesday, March 16; tickets available online; also register today to be part of the “Endurance Town USA” experience on April 30-May 1, 2016 2016 San Luis Obispo Marathon + Half Partners with the SLO Film… Read more »
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