Posts By: Nancy Hobbs

inov-8 announces partnership with prominent UK trail running event

Story from ATRA corporate member inov-8 about their three-year partnership with Lakeland Trails. Written by Carl Fallowfield and originally published on the Cumbria Crack. Photos by James Kirby. We enjoy sharing news about international events to broaden the scope of our mountain and trail running family. Lakeland Trails, which attracted 12,500 trail runners to its events in 2016,… Read more »

Welcome CamelBak: presenting partner of our new Trail Ambassador Program

We’re excited to announce CamelBak as the presenting partner of our newly launched Trail Ambassador Program.  Starting this month, we’ll will select an individual who does amazing things in his or her community, whether it be local, regional, or national, to “build trail running connections.” American Trail Running Association (ATRA) Trail Ambassadors will receive CamelBak hydration… Read more »

WSSF World Snowshoe Championships hosted by USA in 2017

Written by avid snowshoe racer Laura Clark who shares a brief overview of next month’s event. The World Snowshoe Federation (WSSF) World Snowshoe Championship will be held Saturday, February 25, 2017, in Saranac Lake, NY. Previously hosted in Austria, Canada, Italy, Japan and Sweden, this will be its first time taking place in the U.S…. Read more »

Altra footwear to partner with Aravaipa Running

Press release from ATRA corporate members Aravaipa Running and Altra Footwear.  Photos provided by Aravaipa Running. Altra Footwear will be the presenting sponsor for Aravaipa Running’s 2017 & 2018 Black Canyon Ultras with the 2017 race taking place February 18. The Black Canyon Ultras feature point to point 100k & 60k courses along the world-class… Read more »

A conversation with trail running speedster Zach Miller

Not yet 30 years old, Zach Miller has won some of the premier ultras in the country and abroad. In his quiver of victories: JFK 50 Mile, Lake Sonoma 50 Mile, CCC® (the little ‘sister’ of the UTMB®), back-to-back wins at the North Face 50 Mile, Madeira Island Ultra Trail. He’s been a member of… Read more »

Race Roster joins our Event Standards Partner Program

We are proud to announce Race Roster as the newest partner in our Event Standards Program. The Event Standards Program was created in 2012 to assist trail race directors in meeting our 15 criteria necessary for staging a safe and well-organized event.  The Event Standards Partner Program was added in 2015 to further assist event… Read more »

Tips for women on the trails: Introducing Jasmin Paris

Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8.  This month we introduce record-breaking runner Jasmin Paris, who is supported by trail running brand inov-8. She, and other inov-8 ambassadors, will provide tips for women on the trails on our Trail News section throughout 2017. 2016 was a real breakthrough… Read more »

ATRA and inov-8 launch Trail Running Tips for Women

Starting this month, the American Trail Running Association (ATRA), and inov-8, will partner on a new series of articles about trail running tips for women. Record-breaking runner Jasmin Paris (pictured above, left), who is supported by trail running brand inov-8, will be featured in our Trail News section this month in the first of several installments…. Read more »

Spectrum Sports Announces New Trail Race

Press release from ATRA corporate member Spectrum Sports Management.  Spectrum Sports Management, the leading Southern California sports management event production agency, announces the return of their annual Tejon Ranch Trail Half Marathon & 10K on Saturday, April 22, 2017. Runners will have the opportunity to explore one of the greatest land conservations in the west… Read more »

ATRA Trail Running Camp Standards

American Trail Running Association (ATRA) Trail Running Camp Standards Below are 14 key areas to consider when staging a trail running camp, or when selecting a trail running camp to attend. Program: Provide specific camp details including duration, audience (ie: beginner, intermediate, advanced, or mix), and types of trails to be run (terrain and elevation)…. Read more »

Survey reveals runner preferences from Moab Trail Marathon

Several times a year the American Trail Running Association (ATRA) conducts surveys to understand trends within our sport, demographic profiles of its participants and their preferences. Following the Moab Trail Marathon held in Moab, Utah this past November, we conducted a survey of race participants in the marathon, half marathon, and 5k.  Nearly 30 percent of… Read more »

Are you a trail running community builder? Join our Trail Ambassador Program

As part of our theme for 2017; “Community: Building Trail Running Connections“, the American Trail Running Association (ATRA) introduces its new Trail Ambassador Program. Starting in January 2017, we will select individuals who do amazing things in their community, whether it be local, regional, or national, to “build trail running connections.” This could include starting a… Read more »

LPTent USA joins our Event Standards Partner Program

In 2012 the American Trail Running Association introduced its Event Standards Program, and recently has included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event. “LPTent USA is a perfect fit as a partner in our Event Standards Program,” said… Read more »

A first-timer’s insight to The Running Event #TRE16

Back at the office, I’m unwinding from three conferences in 10 days which included The Running Event (TRE to the insider), and I’m already looking forward to attending in 2017. This annual mecca for speciality retailers, vendors, race directors, and working media is a cornucopia of all things running. Orlando was the site this year… Read more »

Baseball and trail running

The American Trail Running Association was a rights holder attending for the first time the US Sports Congress. We shared our message with attendees, participated in networking activities, and enjoyed informative speakers on timely topics. Listening to the keynote address given at the 10th annual US Sports Congress by Dave St. Peter, president of the… Read more »

What’s new and cool at The Running Event #TRE16 – Part 2

There’s no question that The Running Event delivered an incredible show to exhibit new products, old favorites, enhanced use of technology, and more. Day two included a few stops on the showroom floor. The Zone approach – chafe, pain, burn – an all-in-one protection kit from MedZone: Produced in the US, MedZone’s tagline is “prevent,… Read more »

What’s new and cool at The Running Event #TRE16

Day one – The Running Event – Orlando, Florida November 30, 2016 Best session – The New Rules of Marketing and PR – presenter David Meerman Scott, author of “Marketing Lessons from the Grateful Dead.” We’ve all heard a lot of keynoters. We’ve snoozed through some, left midway through others, and checked our watch continually… Read more »

ATRA announces community theme for 2017

The American Trail Running Association (ATRA) is capitalizing on a common thread woven throughout this year’s sessions during the 4th annual US Trail Running Conference (held September 28-October 1), in Estes Park, Colorado, that thread: community. As such, we’re proud to announce that for 2017 ATRA’s theme will be – Community: Building Trail Running Connections…. Read more »

Large field anticipated for final trail championships this weekend in Moab

USATF open and masters competition to be intense The USATF Trail Marathon Championships will be held in conjunction with the Moab Trail Marathon on Saturday, November 5, in Moab, Utah. Dubbed, “a magical 26 miles,” by race director Danelle Ballengee, this race course delights and challenges competitors over a loop course, with a few well-placed… Read more »