ATRA Partners with UltraSignup for Membership Processing

The American Trail Running Association (ATRA) is partnering with UltraSignup to be our preferred registration provider and a member of our Event Standards Program. The Event Standards Program debuted in 2012, and includes a group of quality vendors and supplier partners to help trail race directors meet our 15 criteria necessary for staging a safe and well-organized event.

As part of this partnership, UltraSignup with host American Trail Running Association membership processing for individual trail runners, brands, clubs, race directors, and run specialty stores.

“For over a decade, we’ve watched UltraSignup grow and respected how they have added value for trail runners with integrated registration, race results, athlete rankings and timing. UltraSignup is a home-grown company that shares our passion for helping trail running events of all sizes be successful,” said Nancy Hobbs, our executive director. “We’re excited about the new digital integrations we’re creating with UltraSignup’s CEO Mark Gilligan. These are just what we need to grow our membership and also makes signing up for trail races easier than ever.”

Mark Gilligan and Nancy Hobbs at the 2019 USATF Annual Meeting in Reno, NV.

One of our new initiatives has been driven by new ATRA board member Greg Lanctot, co-owner of Pacific Coast Trail Runs, who will include ATRA membership as an option for his race participants during their race registration process on UltraSignup. “We are hoping that other race directors follow Greg’s lead and add ATRA membership as an option within their online event registration process,” said Hobbs.

In addition, our T.R.I.P. Event Liability Insurance program through Nicholas Hill Group will be included as one of the insurance options offered in UltraSignup’s tools section for race directors.

ATRA president Adam W. Chase said, “I’ve always been impressed with the impressive resource UltraSignup has been for trail race participants and directors and see this as a wonderful opportunity for ATRA to be associated with such a top-notch outfit. I’m confident the organization will benefit immediately from the partnership and look forward to working with UltraSignup.”

UltraSignup CEO Mark Gilligan said, “We are very excited to partner with the American Trail Running Association. With our shared vision, our collaboration will strengthen the sport of trail running through increased promotion and visibility of trail events throughout North America.”

UltraSignup joins Ashworth Awards, Marathon Printing, Inc., Leslie Jordan, Active at Altitude, Joe Viger Photography, Nicholas Hill Group, and Athletes for a Fit Planet in our Event Standards Partner Program.

Are you ready to join the American Trail Running Association? Click the UltraSignup button below!

About UltraSignup:
UltraSignup was founded on a simple, yet uncharted idea – seamlessly bringing together event registration and live results onto one platform for participants to easily access, enjoy, and gain inspiration. This idea has created a massive database of results, while also setting the foundation for how athletes and race directors analyze the competition – in real time.