ATRA Members ElliptiGO and Xero Shoes Launch Blaze Your Trail with $2500 in Prizes

Press release from American Trail Running Association corporate members ElliptiGO and Xero Shoes.

SAN DIEGO, CA– ElliptiGO Inc., Headsweats and Xero Shoes are enticing entrants with $2,500 in prizes during the Blaze Your Trail giveaway. One grand prize winner and two runner-up winners will be outfitted for outdoor adventures with prizes from all three active lifestyle brands. Entries are now open and will be accepted until Aug. 25. To enter, visit

The grand prize package features an ElliptiGO Mountain Stand Up Bike ($1,499 value), a digital gift card and seven unique styles from Headsweats ($208 total value,) and three pairs of Xero Shoes ($300 total value.) The runner-up winners will receive a gift card and five styles from Headsweats ($154 total value) and a pair of Xero Prio shoes ($89 value). Winners will be contacted on Aug. 26.

ATRA’s Peter Maksimow with pro trail runner Zach Miller getting ready to ElliptiGO!

“When preparing for an epic, off-road adventure, it’s all about being outfitted with the right gear,” said Bryce Whiting, vice president of sales and marketing for ElliptiGO. “The grand prize winner will be ready to hit the dirt in style! We love helping active people free themselves from the confines of the gym and get into the great outdoors, and this giveaway will facilitate that change of scenery for our lucky winners.”

“Our new REPREVE line, made from recycled water bottles, is our most exciting product launch in 20 years. Headsweats is looking to be more sustainable and we are excited to offer our ‘under the helmet’ Repreve products to the winners of this co-branded sweepstakes,” said Mike McQueeney, president and CEO of Headsweats.

“What I love about my Elliptigo bike is that it lets me train and strengthen the muscles and movement patterns I use as a sprinter. It lets me get more training volume in, but without the pounding and impact,” said Steven Sashen, CEO of Xero Shoes. “Plus, it’s how I get around town!”

For more information on ElliptiGO or to find a dealer, visit For more information on Headsweats, visit For more information on Xero Shoes, visit

About ElliptiGO
ElliptiGO Inc. is the pioneer and world leader in stand up cycling. ElliptiGO launched the first elliptical bicycle in 2010 and, most recently, the Road Stand Up Bike (RSUB.) Headquartered in Solana Beach, Calif., the organization strives to embody five key values: caring, inspiration, innovation, fun, and integrity. All ElliptiGO bikes deliver an enjoyable, comfortable and effective workout experience that inspires people to improve their lives and enjoy the outdoors. ElliptiGO bikes are distributed through specialty running, cycling and fitness retailers nationwide, at the ElliptiGO headquarters and online. For more information, visit

About Headsweats
Considered the “secret weapon” for serious athletes and active lifestyle enthusiasts alike, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear and athletic apparel. Starting with the Cotton Classic cycling cap in 1998, the full line now offers hundreds of high-quality products including hats, truckers, visors, active headbands, beanies, winter accessories, and more – all backed by an unconditional warranty. With the ability to create unique, custom apparel as well, Headsweats is sought-after to help personalize apparel and optimize performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. Headsweats designs are inspired by real-life, tested by real athletes and trusted around the world. For more information visit

About Xero Shoes
Feel The World, Inc. (dba Xero Shoes) of Broomfield, CO, manufactures Xero Shoes®: addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot first” design. Durable, stylish and affordable— Xero Shoes supply the fun and benefits of natural, barefoot inspired movement plus a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 1 to 91, in 97 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit, kayaking, rafting, paddleboarding, jogging, and even running hundred-mile ultra marathons. For more information, visit

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