Press release from American Trail Running Association member Tailwind Nutrition.
Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits of having their own manufacturing facility accessible at headquarters in Colorado to deliver an ingestible personal protective solution— in the form of essential nutrition— to frontline healthcare workers, at a time when they need it most.
Throughout the month, Tailwind has donated Endurance Fuel to dozens of hospitals across the country. They have also launched a program in which they will match any donations made by their customers. In addition, they have lowered their prices for the month of April so that anyone can stay active and healthy using Tailwind despite the financial impact of COVID-19.
Tailwind recognizes that staying hydrated and consuming enough calories during rigorous activities isn’t just for athletes. Healthcare workers are on their feet for long hours with little more than a water bottle and limited access to food. Not to mention, during the current crisis, they are covered head-to-toe in PPE gear that is not very breathable, speeding up the rate at which they are losing electrolytes and fluids. In fact, a customer on the frontline of the fight against COVID-19 inspired the idea:
“I am an ICU RN. During the last month my co-workers and I have taken care of some very sick COVID-19 patients. This has been exhausting to say the least. The protective gear that we have to wear is very hot and wearing it for 13 hours at a time is sometimes unbearable. We hardly get any breaks and get dehydrated easily. I was wanting to know if Tailwind nutrition would be willing to donate any drinks to our ICU in Southern, Indiana.”
Throughout the month of April, Tailwind has donated over 7,000 single-serve packets to over 50 hospitals and counting across the country, including to NYC Presbyterian Hospital, Children’s National Hospital in D.C., Sky Ridge Hospital in Denver and Mercy Regional Medical Center in Durango, Colo. Tailwind anticipates donating to at least another 60 hospitals in the coming weeks. To keep up with the current and ongoing list of which hospitals have received products, visit the Tailwind blog.
“Our hearts go out to you if you or a loved one are dealing with COVID-19 and to all of you who are facing challenges with layoffs and upheaval,” said Tailwind founders Jeff & Jenny Vierling. “Our health care professionals and everyone on the front lines are also foremost in our thoughts – we are grateful for all you are doing.”
Tailwind has created an online form where people can suggest hospitals that may be in need of Endurance Fuel packets for healthcare workers.
About Tailwind Nutrition:
Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com.
Editor’s Note: Be safe as we continue to navigate the uncertainty around the COVID-19 pandemic. Please continue to follow the recommendations and updates from the U.S. Centers for Disease Control and Prevention (CDC), including proper hygiene practices. Also consider reading iRunFar’s COVID-19: A Trail Running and Ultrarunning Community Guide.