ATRA member The Endurance Race Series welcomes back sponsors for 2017-18 seasons

Press release from ATRA corporate member The Endurance Race Series (Colorado).

The Endurance Race Series, Colorado’s Largest Trail Running Series announced today the renewal of four familiar sponsors to the race series. The Western Dairy Association, Native Eyewear, Avery Brewing Company, and Ultimate Direction all signed with the Endurance Race Series on a two year sponsorship extension through the finish of the 2018 race schedule.

The Western Dairy Association (WDA) is back for it 4th and 5th seasons as the Presenting Sponsor of the ERS Kids Dash events and as Official Recovery Sponsor to the series, providing chocolate milk for all runners at the finish line of each event.

Avery Brewing is back for its 3rd (and 4th) consecutive year as the Official Beer Sponsor of the race series, providing beer to the runners at 7 of the 10 races on the ERS schedule (the other 3 race venues do not allow beer on park property).

Native Eyewear is returning for its 2nd and 3rd seasons with the ERS. Native is the Official Eyewear Sponsor of the series, and will supply the ERS with sunglasses for raffle prizes and to all those runners that sign up for the Season Pass registration option.

Ultimate Direction, the longest standing sponsor of the Endurance Race Series is back for its 6th and 7th seasons as the Official Hydration Pack. They will be providing product as raffle prizes, age group prizes, and product to all those runners register for the Season Pass.

“We are excited welcome back all four of these amazing Colorado based companies”, said Jeff Stoner, race director and owner of the ERS. “We love the relationship we have built with these companies, and as a Colorado company ourselves, we enjoy our races being associated with local companies when are where we can. Our entire goal is to build a brand with the same group of companies, so when runners think of our races, they know what sponsors are supporting and working with us. We are very fortunate to be able to work with these brands year in and year out”.

For more information on the Endurance Race Series, its sponsors, or how to register for the series please visit

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