OrthoLite: the Official Insole of the American Trail Running Association (ATRA).
We’re proud to announce that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands, has renewed their partnership, which includes the moniker, “Official Insole of the American Trail Running Association,” as well as a promotional program to be announced later this year that is tailored to reaching our audience of trail runners nationwide.
OrthoLite has been a major supporter of ATRA since the mid-2000s, and during most of that time has been as an official partner. “We are proud to further our long-standing partnership with ATRA as their trail and mountain running community’s official insole,” said Dan Legor, Director of Marketing for OrthoLite. “Our goal is to enhance the trail running experience for athletes at every level with superior comfort and performance insole technology.”
Adam W. Chase, ATRA president remarked, “Partnering with OrthoLite is a natural affiliation, given OthoLite’s long-standing commitment to running in general and, for years, its dedication to off-road. It will be a pleasure to work with a company that is so connected to our sport and we look forward to continuing such a beneficial relationship.”
We are dedicated to providing educational tools such as our Events Standards Program which debuted in March 2012, Rules on the Run, Trail Tips, Trail Running Camp Standards, and Event Sustainability Guidelines. Additional content is offered through our quarterly newsletter – Trail Times, and monthly email newsletters – one for race participants, another for race directors. In 2019, additional resources for trail runners and race directors will be featured in the Trail News section of our website supporting our theme for 2019 – Trail Running Responsibly.
An update to our online calendar includes enhanced search for trail runners to enjoy more than two decades of races in over 8,000 events. Our website provides information for participants and fans of the sport and features relevant content on Trail News, and links to reliable resources. Director of Marketing Richard Bolt will work closely with OrthoLite to integrate their brand into our digital channels.
Said Bolt, “We’re so glad to have OrthoLite on board as a corporate partner. For trail runners, the benefits of an OrthoLite insole are particularly helpful – moisture management, breathability and cushioning. Running on rugged, muddy and dusty off-road terrain is tough on your feet and OrthoLite is there to support us!”
OrthoLite, headquartered in Amherst, MA, is the world’s #1 supplier of open cell foam technology found in more than 500 million shoes across all categories each year from brands such as Adidas, ASICS, Bata, Brooks, Clarks, Cole Haan, Converse, ECCO, HOKA ONE ONE, Johnstone & Murphy, Jordan, Kenneth Cole, Lacoste, New Balance, Nike, Reebok, Rockport, Salomon, Timberland, Tory Burch, Wolverine and Vans. OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole of the New York Yankees, partner of the American Trail Running Association (ATRA) and strong supporter of the Two Ten Foundation. To learn more about the benefits of OrthoLite or purchase a pair of insoles, visit www.ortholite.com.