Written by Nancy Hobbs, Executive Director, American Trail Running Association. Photo by Ultra Trail del Mugello.
Welcome Double-track – ATRA adds a new corporate membership category
Colorado Springs, CO — In an effort to fill a void in its corporate membership categories, the American Trail Running Association (ATRA) will offer a double-track membership in 2016. This new level requires an investment of $400, compared to a $150 investment for the entry-level single-track membership.
“We heard from companies that additional ad space in our publications – both our monthly e-blast and our quarterly newsletter Trail Times – was a plus, and the double-track membership fulfills this need as well as providing additional exposure through our website and e-mail newsletter,” said Nancy Hobbs, ATRA Executive Director. “With the addition of this new corporate membership category, current single-track members can jump up to a higher level should they desire additional promotional opportunities, but are not yet ready to step up to the Switchback, Steep and Rocky, or All-Terrain levels.”
In addition to corporate memberships, ATRA also offers individual, race and club memberships starting at just $15 per year.