We’re proud to announce that longtime corporate member OrthoLite has renewed their partnership and will continue to be known as the official insole of the American Trail Running Association (ATRA). Additionally, OrthoLite will join supporting partner adidas TERREX, in the newly launched ATRA Trail Ambassador Program presented by CamelBak.
OrthoLite has been a major supporter of our organization since the mid-2000s, most of which has been as an official partner. “We are proud to continue our more than decade-long commitment as the official Insole of the American Trail Running Association to bring superior comfort and performance to athletes in the trail community, said Dan Legor, Director of Marketing for OrthoLite. “This year in particular, we are excited to align with our long-term customer, Adidas, in supporting the ATRA Trail Ambassador Program presented by CamelBak.”
Adam W. Chase, ATRA president remarked, “OrthoLite has really shined in showing its continued and generous support of ATRA. The brand is clearly enthusiastic about the sport and, fortunately for us trail runners, it is easy to reciprocate because OrthoLite is already found in many of our shoes.”
The non-profit American Trail Running Association is dedicated to providing educational tools such as the events standards program for race directors which debuted in March 2012, Rules on the Run, Trail Tips for Women, Trail Running Camp Standards, and Event Sustainability Guidelines. Additional content is offered through our quarterly newsletter – Trail Times, and monthly e-newsletters – one for race participants, another for race directors. In 2017, a resource for trail dog and puppy owners is planned, which is part of ATRA’s theme for the year – Community: Building Trail Running Connections.
An update to our online calendar, which has nearly 20 years of data in over 7000 events, is scheduled for 2017. Our website trailrunner.com and our social media accounts are expertly managed by Director of Marketing Richard Bolt. The website provides information for participants and fans of the sport and features new articles in the Trail News section, a Trail Finder and links to many other reliable trail running resources.
Says Bolt, “We’re so glad to have OrthoLite on board as an ATRA corporate partner. For trail runners, the benefits of an OrthoLite insole are particularly helpful – moisture management, breathability and cushioning. Running on rugged, muddy and dusty off-road terrain is tough on your feet and OrthoLite is there to support us!”
OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 500 million adults’ and children’s shoes each year, including Nike, ASICS, Clarks, New Balance, Merrell, Hoka One One, Vans and Timberland. OrthoLite’s unique combination of open-cell, polyurethane and recycled rubber insoles provides superior cushioning, comfort, performance and breathability. OrthoLite is committed to helping athletes of all ages achieve their dreams. OrthoLite is a partner of Girls on the Run, the Official Insole of the New York Yankees, Mariano Rivera and the American Trail Running Association (ATRA). To purchase insoles or for more information, please visit www.OrthoLite.com.