What’s new and cool at The Running Event #TRE16 – Part 2

There’s no question that The Running Event delivered an incredible show to exhibit new products, old favorites, enhanced use of technology, and more. Day two included a few stops on the showroom floor. The Zone approach – chafe, pain, burn – an all-in-one protection kit from MedZone: Produced in the US, MedZone’s tagline is “prevent,… Read more »

Featured Trail Town – Juneau, Alaska

Welcome to the ninth installment of our “Trail Town” series. Every month we will feature an article about a trail running city that you should put on your bucket list of places to visit! This month we feature the city of Juneau, Alaska. This article was written by Josh Musson.  Photos by Josh Musson &… Read more »

What’s new and cool at The Running Event #TRE16

Day one – The Running Event – Orlando, Florida November 30, 2016 Best session – The New Rules of Marketing and PR – presenter David Meerman Scott, author of “Marketing Lessons from the Grateful Dead.” We’ve all heard a lot of keynoters. We’ve snoozed through some, left midway through others, and checked our watch continually… Read more »

Sunshine, Vines and Wines at the Inaugural 1 Day Trail Girl Event

Press release from ATRA corporate member TriSport SA (South Africa). On 26 November 2016 the inaugural Trail Girl single-day event was held at the Benguela Cove Wine Estate just outside Hermanus. Overlooking the Botrivier lagoon with incredible mountain views, the event offered a flat and fast route – perfect for beginners. The Trail Girl events… Read more »

Eleven Experience Adds Professional Runner and Skier Stevie Kremer to Athlete Roster

Press release from Eleven Experience.  2012 World Long Distance Mountain Running Champion Stevie Kremer is a past member of several world championship teams funded in part by donations through the American Trail Running Association.  Stevie’s sponsor Salomon Running is also an ATRA corporate member.  Eleven Experience is dedicated to providing exclusive, unforgettable experiences around the… Read more »

ATRA announces community theme for 2017

The American Trail Running Association (ATRA) is capitalizing on a common thread woven throughout this year’s sessions during the 4th annual US Trail Running Conference (held September 28-October 1), in Estes Park, Colorado, that thread: community. As such, we’re proud to announce that for 2017 ATRA’s theme will be – Community: Building Trail Running Connections…. Read more »

ATRA member The Endurance Race Series welcomes back sponsors for 2017-18 seasons

Press release from ATRA corporate member The Endurance Race Series (Colorado). The Endurance Race Series, Colorado’s Largest Trail Running Series announced today the renewal of four familiar sponsors to the race series. The Western Dairy Association, Native Eyewear, Avery Brewing Company, and Ultimate Direction all signed with the Endurance Race Series on a two year… Read more »

New Book, Grand Trail, Celebrates the Ultrarunning Lifestyle

Press release from ATRA corporate member VeloPress. A new book, Grand Trail: A Magnificent Journey to the Heart of Ultrarunning and Racing, shares the stunning beauty and raw emotions of ultrarunning, paying tribute to the passion and splendor of the sport and lifestyle. Filled with powerful photographs and intimate stories from brothers Frederic and Alexis… Read more »